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2014 Holiday SEO Tips

It seems like the holiday shopping season sneaks up on us every year, whether you have an ecommerce store or are a shopper yourself! Sometimes it arrives before we’ve had time to plan, and are playing catch up amidst the hustle. If you find yourself in a mad dash and in need of last minute […]

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2014 Holiday Ecommerce Tips

Retailers look forward to the holidays because it is the largest shopping season of the year and can often set the tone for what to expect with sales in the New Year. There is a lot of competition for shopper’s dollars during the mad rush of the holiday season, and there are few things you […]

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6 Web Design Mistakes to Avoid

You don’t get very much time to make a good first impression in person, and you have far less time to do so online. Your website has to have a design that captures attention quickly to avoid losing clients and customers. Here are six web design mistakes to avoid so your online visitors will stay […]

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Five Tips for Hiring an SEO Firm

Looking to improve the quality and volume of traffic to your website, or have other goals for your website? Working with an experienced firm that specializes in SEO, or Search Engine Optimization, can help. There are several ‘pop up’ SEO firms or individuals that can make promises, but can’t deliver. Thankfully there are also experienced […]

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Google Releases First Penguin Update in More Than a Year – Penguin 3.0

The new version of Google’s Penguin filter went live on Friday, October 17 and will be rolling out during the next few weeks. The refresh impacted less than 1% of English search queries. The Penguin algorithm reviews a website’s backlink profile, demoting websites that appear to be spammy or found in violation of Google’s linking […]

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7 Reasons Magento is a Great Option for Your Ecommerce Platform

Online sales continue to grow in nearly every industry. Nearly every brick and mortar store adds online sales and ecommerce as part of their store’s marketing plan and sales strategy. On the same trend, there are several online retailers that started online, but never opened physical stores like Amazon, eBay, Overstock.com and other online stores. […]

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Google’s latest Panda 4.1 Update

Google is at it again with another Panda update, unofficially termed Panda 4.1 by industry experts. Google Webmaster Trends Analyst Pierre Far announced on Google+ last week that a new Panda update was scheduled to roll out this week. The roll out is expected to be completed by the end of the week. From Pierre’s […]

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8 Ways to Increase E-Commerce Conversion Rates

Online retailers are constantly looking for new ways to increase ecommerce conversion rates and make shopping on their sites easier for online customers. Sadly, many initiatives like social log-in or completely changing the on-site experience can be costly of money, time or both. There are some quicker and less costly ways to quickly increase ecommerce […]

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6 Tips For Working With a Website Designer

Many small businesses start with a ‘starter’ website that acts as an online business card that shows business hours, contact information and basic details about the business. Eventually, as businesses grow they reach a point where they require a professionally designed website that reflects their business, culture, products or services, and that provides a professional […]

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Why You Shouldn’t Build Your Own Ecommerce Website

When is the last time you purchased something online or on an ecommerce site? Did you download a book or music to your smartphone or tablet, or buy toiletries or other items on Amazon, or perhaps a gift for a friend on Etsy? Likely, you’ve done one of the above recently and are more than […]

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