Blog

2015 Web Design Trend Predictions

It’s mid-summer and hard to believe we’re halfway through 2014. Looking to next year, there are some website design trends we anticipate as being fairly predictable to stand out in web design in 2015. These three trends are popular this year, and because of their efficiency and attention to bettering user experience, adapting to an […]

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Google Takes Away the Author Mug Shot

All good things must come to an end, or in Google’s case, all good things must keep changing. Google announced on June 25 that all Google Authorship photos and Google+ view counts will be removed from user search results on both mobile and desktop searches. Google Authorship, originally introduced in 2011, is a way to […]

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Google My Business – An Update Focused on Helping Small Businesses

Your Google+ Business page may look different as of late. On June 11 Google announced some changes to the platform and launched Google My Business, which allows small business owners the ability to access all their Google applications including Google Search, Google+ and Google Maps in one place. Small business owners, the targeted beneficiary of […]

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Tips to Maximize E-commerce and Digital Coupon Campaigns

If you have a storefront or e-commerce business, you’ve likely considered or have offered a digital coupon or discount to customers or potential customers with the anticipation that the coupon will increase sales, or increase traffic to your site or store. Offering a digital coupon is easy, but to maximize the benefit of the coupon […]

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Winners and Losers of Google Panda 4.0

Tips for small businesses to play nice with the well-meaning Panda Whenever Google releases an algorithm update like Penguin or Panda, companies and SEO specialists hold their breath until they can figure out how the updates will improve or reduce their SEO and search rankings. The latest Panda 4.0 update that was released May 21, […]

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Helpful Website Navigation Tips

Help Website Visitors Efficiently and Effectively Find Their Way around Your Site You only have a few seconds to make a good impression on your website visitors, and you want to do a good job of helping them find what they are looking for quickly and easily.  If it takes too much time for a […]

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Reviews and Ratings: The Power of Social in Ecommerce

Our buying choices are heavily influenced by the opinions of our family and friends. In the same way, most online shoppers trust the information provided by fellow shoppers over the information provided by retailers. Even if we don’t personally know someone, we believe that the people who provide reviews and ratings online are on “our […]

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Penguin 2.1: The One-Two, the Knockout, and the Recovery

When Penguin 2.1 was released, it had a serious impact on a lot of websites. That was over 2 months ago, so we’ve had some time now to analyze how different websites were affected by the update and how their strategy might need to change. As we’ve watched the drama enfold, we’ve picked out three […]

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5 Design Trends to Keep an Eye On

Designing a new website, or putting a fresh spin on an old one? It’s not always clear how to improve upon your design. How do you create a modern, but lasting, design? Right now, the overarching trend of the design world is simplicity, and these 5 design trends can help you streamline and simplify your […]

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