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Beginner’s Guide To PPC Advertising

Pay-per-click (PPC) advertising is a leading digital marketing strategy that involves creating custom ads, choosing keywords to trigger ad impressions and paying when someone clicks those ads. Google AdWords, for instance, displays PPC ads on the search results for advertisers’ keywords. When someone searches for a keyword specified by the advertiser, they’ll see the advertiser’s […]

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Engagement Reigns Supreme Over SEO

A traditional SEO has specific goals in mind closely tied to numbers. The strategies examine the Google algorithm and how it changes as often as it does to optimize their client’s pages. Having goals geared in this direction means you don’t have a positive outlook going forward. When an SEO firm hires someone, their goal […]

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Surprise, Humans Like Talking To Other Humans Instead Of Machines

In a recent survey, researchers discovered that humans prefer talking to other humans instead of interactive voice systems or automated machines, especially when interacting with Ecommerce. The findings were reported by Clutch, a B2B rating firm. This makes it essential for businesses to think long and hard before sending their customer service operations to another […]

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Do Android or Apple users Spend More Money?

Apple’s flagship phones make it to the market frequently and this year’s excitement surrounds the iPhoneX. It exceeds the cost of any iPhone released prior to 2017 at a whopping $999. This begs the question of why someone would spend so much on a single phone when there are countless options available on the market […]

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Organic Might be Going Going Away: What Google’s Shift to Paid Ads Means

Even an SEO company would be surprised by the recent shift in Google’s policies. Whether you’re an SEO expert, business owner, or marketer, you should now about the shift away from organic into paid results that Google is doing. And you want to use the right techniques and strategies to adjust. Otherwise, you could miss […]

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Google Changes Daily Budget Rules for AdWords: What You Need to Know

When it comes to Google, it’s no secret that their revenue comes 90% or more from their paid ad platform AdWords. For many companies, their organic SEO rankings that they spent months or even years building are now being outpaced by the paid ads that surround the first page of the world’s most popular search […]

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Cyber attacks Increasingly Target Small Businesses

According to a survey conducted by insurance company Nationwide, nearly 60 percent of small businesses have been targeted in cyber attacks, but only 13 percent of them knew about it at first. It was only after they were shown information about the different types of cyber attacks, like ransomware and phishing that 58 percent recognized […]

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Growing your audience before you’ve even launched

How many times have you heard stories about a new business that simply launches a new website one day, and as soon as it goes live, all their inventory immediately sells out? It seems rather unrealistic, but it happens more than you’d think; some savvy entrepreneurs have figured out how to build massive, engaged audiences […]

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Use These Tips to Create a Winning Mobile Ad Strategy

If you’re still wondering why every PPC management services company suggests that you have a mobile strategy in place, just consider the following stats: 92% of consumers in the 18 to 29 age range use the Internet on mobile devices. Even senior citizens are going mobile, with a 42% adoption rate among those over 65. […]

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The top of Search Engine Mountain

It is easy to get buried in the avalanche of sites that appear when people look for your services in their preferred search engine. When developing online content for a business or blog you want your site to be seen as early in the results as possible. That’s where search engine optimization (SEO) comes into […]

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