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Google Releases First Penguin Update in More Than a Year – Penguin 3.0

The new version of Google’s Penguin filter went live on Friday, October 17 and will be rolling out during the next few weeks. The refresh impacted less than 1% of English search queries. The Penguin algorithm reviews a website’s backlink profile, demoting websites that appear to be spammy or found in violation of Google’s linking […]

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7 Reasons Magento is a Great Option for Your Ecommerce Platform

Online sales continue to grow in nearly every industry. Nearly every brick and mortar store adds online sales and ecommerce as part of their store’s marketing plan and sales strategy. On the same trend, there are several online retailers that started online, but never opened physical stores like Amazon, eBay, Overstock.com and other online stores. […]

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Google’s latest Panda 4.1 Update

Google is at it again with another Panda update, unofficially termed Panda 4.1 by industry experts. Google Webmaster Trends Analyst Pierre Far announced on Google+ last week that a new Panda update was scheduled to roll out this week. The roll out is expected to be completed by the end of the week. From Pierre’s […]

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8 Ways to Increase E-Commerce Conversion Rates

Online retailers are constantly looking for new ways to increase ecommerce conversion rates and make shopping on their sites easier for online customers. Sadly, many initiatives like social log-in or completely changing the on-site experience can be costly of money, time or both. There are some quicker and less costly ways to quickly increase ecommerce […]

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6 Tips For Working With a Website Designer

Many small businesses start with a ‘starter’ website that acts as an online business card that shows business hours, contact information and basic details about the business. Eventually, as businesses grow they reach a point where they require a professionally designed website that reflects their business, culture, products or services, and that provides a professional […]

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Why You Shouldn’t Build Your Own Ecommerce Website

When is the last time you purchased something online or on an ecommerce site? Did you download a book or music to your smartphone or tablet, or buy toiletries or other items on Amazon, or perhaps a gift for a friend on Etsy? Likely, you’ve done one of the above recently and are more than […]

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4 Reasons to Hire a US Based Website Designer

You know you need a new website, however, like all business owners you have a budget and want to get the best value and product for your money. Often a website is the first impression of a business, so investing in the right web designer can be paramount for any business and its interaction with […]

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Common Problems with Small Business Websites

Do you have a website, but think it could be working harder for you? It probably can! These web design and website problems are common, but once addressed can make a dramatic effect on website sales and visitor engagement. No Calls to Action – Have you ever bought something online or called the business because […]

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Google’s Pigeon – An Algorithm Update Aimed at Local Businesses

Google announced a new algorithm change on July 24 that primarily effects brick and mortar stores that depend on business from local shoppers. Google didn’t provide a name for the update; however, it has been termed the Pigeon update by a leading SEO resource “Search Engine Land”. Like most algorithm updates from Google, the change […]

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2015 Web Design Trend Predictions

It’s mid-summer and hard to believe we’re halfway through 2014. Looking to next year, there are some website design trends we anticipate as being fairly predictable to stand out in web design in 2015. These three trends are popular this year, and because of their efficiency and attention to bettering user experience, adapting to an […]

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