Is it Time for a Website Redesign?

February 9th, 2012 No comments

It is easy to think that all you need to do is set up a website and leave it be. After all, you put a great deal of money, time and thought into that site. Why would you want to change it? However, the world of technology is constantly changing and evolving. That would include the world of the Internet. You cannot build something and expect it to last for years and years. Instead, you need to know when it is time for a website redesign. How do you know when it is time? Here are a few indicators.

 

Take a look at other similar company’s websites. How does yours add up? Most sites today are cutting edge in design and are created by top web designers. Yours may not stand up very well in the face of competition, especially if you have had the same design for a while. The truth is, the Internet is the first place that potential customers will go no matter the type of business you have. You cannot afford to give the impression that your company is antiquated, behind the times or unprofessional.

 

If you are still not sure whether or not your business needs a website redesign, then think about this. How many hits do you get to your site every day? How many hits actually turn into business for your site? If the ratio is very low, then you may need to consider the idea that your site is not user friendly enough or your business is not represented in the right way.

 

If you feel that you need a website redesign, then consider the help of a professional web designer. You would be surprised at how much of a difference it will make when your site is cutting edge and the most professionally designed.

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Search Engine Optimization is Critical to Lead Generation for Your Business

February 7th, 2012 No comments

There are certain things that you absolutely must have in your website and any web text relating to your business. Now more than ever, search engine optimization is important for your business in a number of different ways. For example, if you depend on lead generation for your business, then you need to understand that search engine optimization (most commonly known as SEO) is something that you cannot live without. Why is that? Here are the answers that you need.

 

When you do not have an SEO optimized site, you will not show up in search engine results. Well, to be more clear, you may still show up on the 50th page of search results. No one will ever randomly find your business. When you choose to hire SEO consultants to create a site for you that is fully SEO optimized, this will change drastically. Your site will make its way much higher on the search engine results pages and there will be much more of a chance that people will find you.

 

Lead generation for your company depends greatly on exposure. The more people that see your business site, the more people that will express their interest in your business. These interested people will be leads. It is through the leads that you will gain the most business. If you do not have a site that can actually be found, then you will not be generating these leads.

 

Search engine optimization is absolutely crucial to lead generation for your business. If you do not currently have an SEO optimized site, then you are taking a big gamble. It would be a good idea to change your site text to be properly optimized. The best way to do this is to hire SEO consultants who are experienced in the work and can do it efficiently and properly.

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Google Delivers Panda 2.3 Algorithm Update

Google has pushed out an update to the Panda filter.

“We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users,” a Google spokesperson said. “This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year,” Google added.

Complaints across the web suggested that Google is doing rolling updates of Panda, as opposed to Panda updates being manually delivered.However, Panda updates are still being pushed put manually, Google says.

According to Google, “this update incorporates some new signals that help differentiate between higher- and lower-quality sites.” “As a result, some sites are ranking higher after this most recent update,” Google added.

Prior Google Panda Algorithm Updates:

  • Panda Update 1.0: Feb. 24, 2011
  • Panda Update 2.0: April 11, 2011 (7 weeks later)
  • Panda Update 2.1: May 10, 2011 (4 weeks later)
  • Panda Update 2.2: June 16, 2011 (5 weeks later)
  • Panda Update 2.3: July 23, 2011 (5 weeks later)

The 2.1 to 2.3 dates are approximate. Google may have rolled them out earlier or later than those exact days. The bigger issue is that you can see a trend developing. About every month, Google revises its Panda algorithm.

Every time the Google Panda algorithm is run, there’s a chance some rankings from the last update will improve, while other sites might see ranking drops. In between updates, changes people may make specifically in hopes of fixing a Google Panda problem won’t show any impact until the next update is run.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Atlanta Web Design, Atlanta Ecommerce Website Design, Mobile Web Design, Flash Design, Atlanta Search Engine Optimization (SEO), Atlanta Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

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The New World of Search Engine Optimization for Businesses

Everyone who is in business knows that a website is one of the most important aspects of finding new customers and clients. Many people put up a static site that doesn’t have any real content and wonder why the visitors aren’t showing up. Unless you already have a large company and a brand known around the world, you need to incorporate some other strategies to ensure that people are able to find your site, and that they return to your site often.

The best way to make sure that people come back to your site, and that they find it in the first place, is to make use of Search Engine Optimization or SEO. For those who don’t know, SEO is the manner in which you are able to increase your page ranking and your number of views through the search engines. This is a natural and organic way of showing up in the rankings. It all has to do with the content on your site and the keywords that you are using to drive traffic there.

However, your site’s content has to be much more than just a listing of keywords. You need to be able to provide your visitors with actual content that is meaningful and helpful to them. They key is to utilize those keywords and search phrases so that you are able to come up higher in the page rankings and attract more visitors in the first place. With great content and an SEO management company helping you with each step of the process, you will be able to improve your page ranking. The better your ranking and the better your content the more visitors you will have and many of them will come back repeatedly.

It is very important to hire the professionals to help with your Search Engine Optimization. They know how to research to find the right keywords and phrases and how to drive traffic to your site.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Atlanta Web Design, Atlanta Ecommerce Website Design, Mobile Web Design, Flash Design, Atlanta Search Engine Optimization (SEO), Atlanta Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

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Why You Should Hire a Professional for Web Design

Everyone knows that having a professional looking website is very important today. If you expect to do business, you need to have a website that is attractive, easy to use and that meets all of your expectations and the expectations of your customers and clients who visit the site. It seems like it would only be natural to hire a professional for the job.

However, many companies large and small choose to have people with very little actual experience building the site. Even though you might have a friend or an employee who has created their own sites for whatever reason, if they aren’t actual professionals who know what it takes to build a site, you are doing your company a disservice. You need the help of a professional who will be able to not only make your site functional and attractive, but also who will be able to keep up with all of the latest changes and technological trends in web design. It’s about creating a site that can reach your target market and that will remain viable for years to come. Only with the help of a professional will you be able to have such a site.

Of course, you also want to find a site designer that will be able to provide you with quality service for a price that you can afford. Finding a company to help isn’t difficult. When the professionals you hire are able to do all of your website work, including handling updates when you don’t have the time to do it, it can be more cost effective than you think. If you have a website site that you don’t have to worry about, a site that works for you, then you will find that the cost of hiring a professional was well worth it.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Atlanta Web Design, Atlanta Ecommerce Website Design, Mobile Web Design, Flash Design, Atlanta Search Engine Optimization (SEO), Atlanta Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

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