Blog

Reviews and Ratings: The Power of Social in Ecommerce

Our buying choices are heavily influenced by the opinions of our family and friends. In the same way, most online shoppers trust the information provided by fellow shoppers over the information provided by retailers. Even if we don’t personally know someone, we believe that the people who provide reviews and ratings online are on “our […]

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Penguin 2.1: The One-Two, the Knockout, and the Recovery

When Penguin 2.1 was released, it had a serious impact on a lot of websites. That was over 2 months ago, so we’ve had some time now to analyze how different websites were affected by the update and how their strategy might need to change. As we’ve watched the drama enfold, we’ve picked out three […]

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5 Design Trends to Keep an Eye On

Designing a new website, or putting a fresh spin on an old one? It’s not always clear how to improve upon your design. How do you create a modern, but lasting, design? Right now, the overarching trend of the design world is simplicity, and these 5 design trends can help you streamline and simplify your […]

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Who is Your Product Page Designed For?

It’s easy to get overly ambitious with your product pages. You  try to make the user feel like they’re shopping in a digital version of your brick-and-mortar location; you focus on brand establishment; you list every last detail about every last product; you zero in on the checkout process. You try to do it all. […]

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Google Hummingbird

Google has done it again- they’ve updated their search algorithm, nicknaming the newest iteration “Hummingbird.” What does it mean for your rankings?   What’s an Algorithm, Anyway? If you’ve been following our blog for a while, you’ll see that we throw the word algorithm around a lot. Let’s take a moment to explain just what […]

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High Performance Mobile

Incredibly, 40% of people will leave your mobile website if it doesn’t load within three seconds, so designing a user-friendly interface isn’t the only important component of responsive mobile design. It needs to load quickly, however, 72% of responsive mobile sites share the same page weight as their large screen versions. That means they load […]

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The Current State of Responsive Design

Responsive web design has been around for a few years, and it’s come a long way. Yesterday’s innovations become today’s standards as industry leaders continue to make improvements in responsive web design, but there’s still a long way to go. Let’s look at what responsive web design is capable of today, what upcoming advancements in […]

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Google Quietly Encrypts All Searches – But Why?

Last month, Google made a pretty significant change. From now on, all searches will be secure, even for users who aren’t signed in. All searches, that is, except for ad clicks. Google reports that the move was made to protect the privacy of users, possibly as an NSA-pushback. Some raise the question of whether they […]

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Ecommerce Grows as Mcommerce Flourishes

The newest forecast from eMarketer for US retail ecommerce and mcommerce sales this holiday season, has just been released. According to the report, US ecommerce is estimated to generate $262.3 billion in sales, an increase of 16.2% over last year. eMarketer estimates that, by 2017, there will be $440 billion in sales, for a compound […]

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Minimalist Web Design is Old and New

You may have noticed the recent trend away from skeuomorphic, three-dimensional design. Most web designers are now favoring the use of flat, thin designs. This minimalistic trend has become pervasive, so let’s discuss how we got here and how to stay on trend. Why the Shift? For many years, User Interface (UI) has been heavily […]

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