Blog

How to Keep Visitors on Your Website

Your website is the face of your company, and your very first sales pitch which is why it should be a top priority. What does your website say about your business? Does it engage your visitors in a way that entices them to stay and learn more? Or do your website visitors have to search […]

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Building Trust Through Your Website’s About Page

Building a new website can be a lot of fun, especially when you’re working with a great team of web designers who can guide you each step of the way. But it always seems to get a little awkward for small businesses when it’s time to work on the about page. Some people feel uncomfortable […]

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Guiding Your Customers Through the Buying Cycle on Your Ecommerce Website

The buying cycle is the process that customers go through to make a purchase. It starts with the customer becoming aware of a problem and needing to find a solution, then looking for and considering all their options, and finally making the purchase. The Internet makes it very easy for shoppers to do their homework […]

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Attract More Customers Through Link Building

As a small business owner, you may or may not have heard about link building and the benefits it can have on leading potential customers to your website. Link building is one element of a search engine optimization strategy, and a very important one I might add. In this blog, we will discuss exactly what […]

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Google Quality Update: Have your search results changed?

Have you noticed a change in your website’s search rankings? Well, we’re here to tell you, you’re not alone. Earlier this month, many SEOs noticed a significant change in their search rankings. Google makes many changes to its search algorithm, around 500-600 times each year, but this change seems to have made a much more […]

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Six Web Design Trends that Will Wow Your Users

As the Internet continues to grow and evolve, so does design. The possibilities of the Internet have skyrocketed, and designers now have the opportunity to engage their audience and tell a story through design in a new and exciting way. In this blog post, we’ll go through the best ways designers can take their websites […]

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Why Shoppers Abandon Shopping Carts

As an online retailer, you already know your customers are abandoning their shopping carts at an alarming rate. You’ve seen the statistics and you are losing money. Baymard Institute reports that the average documented online shopping cart abandonment rate is 68.53%. Just think. For every 100 people shopping on your retail website, more than 68 […]

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How to Get Started on Writing a Blog for SEO

Creating content is a key function in the SEO world, and somehow you have to find a way to stand out from the crowd and grab the attention of your readers. You might be wondering why content is so important! The main reason companies are prioritizing new content on their website is for SEO purposes. […]

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How Social Media Affects SEO Part II

A few weeks ago we posted Part I of How Social Media Affects SEO and demystified the often misunderstood notion of how social media can benefit an SEO strategy. Having lots of social media activity will not have a direct impact on your search rankings, but it will have a positive indirect effect. Some of […]

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Ecommerce Success Hinges on Good Design During Checkout

Good design is vital to the success of an e-commerce website. The last thing you want is to do is lose a sale because the checkout process was too confusing for the customer. It’s important that your customer knows where they are, where they need to go, and what they are buying every step of […]

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