6 Goals of Website Navigation
November 30th, 2007
Keep in mind, that while you may be paying for the site design, if you want someone else to read it, you need to plan the navigation with their needs in mind.
If you structure your navigation to align to only your goals, your site visitors will get frustrated and leave. If you do nothing to meet your client’s reason for visiting your site you’re missing the point of building the site to begin with. So, how do you design navigation that will satisfy your readers and keep people at the site so your clients will be happy?
The navigation should:
- Be Obvious So Visitors Don’t Get Lost
- Remain Consistent Throughout The Site
- Appear In Context With The Entire Site
- Offer Alternatives, If Visitors Do Get Lost Provide Other Options
- Provide Clear Visual Messages
- Be Appropriate For The Purpose Of The Site
