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Archive for March, 2009

The Value of Selecting a Professional Web Design Company

March 27th, 2009

Professional Web Designer Companies are in high demand these days.? The internet has completely taken over all aspects of our lives, and it is important to recognize the value of a solid website in terms of marketability and attractiveness.? As a web designers, we’re familiar with some of the most popular design techniques available to clients.? Business is always moving at a fast pace in Atlanta, and that means that our services and the services of other Atlanta Web Designers are worth every penny.? Your website serves as the face of your company or organization.? No matter what you are promoting, the quality and ease of use of your website will play a huge role in determining whether or not you are successful.

The internet is a competitive place, and a professional Web Design firm can really make a big difference in the impact and tone of your site.? Users will often leave a website within a few short seconds if the layout is sloppy and the interface is not easy to navigate.

Once you have the basics down, it is also a good idea to invest in professional Flash design.? Finding a Flash design company that understands your business goals is the first step.? Professional Flash designers can reshape your website with bold Flash elements.? It is all about building a dynamic web-page with an interactive display.? Flash animation helps make your site unique and keep users interested in whatever it is that you are promoting.

Engaging the visitors that come to your site is important, and there are some other areas many areas where it pays to hire professional Web Designers.? E-commerce development is a great way to work on comprehensive e-business solutions.? So much commerce is done online now, and it is definitely a good idea to find a reputable company to start and keep you on the right track.? Customers want a relaxed shopping experience online, and there are many advanced features that can put your site above the rest.? Nothing drives sales like a custom E-commerce business package.

As a web designer, I know all about the added value that dedicated website support can bring.? You want fresh content, sleek design, bold Flash elements, and customized e-business features.? If you look at the most successful websites on the net, they all have these features in common.? The job of a professional Web Design Company is to take your website to the next level.? You can do exactly that, so do your homework and seriously evaluate the key services available to you.

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Christopher Bradley Ecommerce Design, Flash Design, Web Design

The Power of the Hispanic Consumer Online – Interactive Marketing Focus

March 20th, 2009

This trend is has been know for a long time now. It’s great to see that the diversity of the opinions and cultures of the web are ever expanding. This can only mean good things to come for interactive marketing and all web design companies.

Not so long ago, a report on Hispanic Americans’ Internet usage would likely have been focusing on a “digital divide,” with Hispanic and other minorities lagging far behind the general population in online access and activity. The title of a Scarborough Research report released today, “The Power of the Hispanic Consumer Online,” gives a quick hint at how times have changed. The report finds Hispanic Internet users to be “avid downloaders of digital content,” thanks in part to a broadband adoption rate mirroring that of the nation’s overall online population.

Scarborough says 54 percent of Hispanic adults are online, vs. 69 percent of total U.S. adults. (If anything, the gap is likely to be narrower now, as the national data for the report were gathered between February 2007 and March 2008.) Among Hispanics who are online, 68 percent have a broadband connection in their household, as do 71 percent of U.S. Internet users in general.

In Scarborough’s polling, 42 percent of Hispanic Internet users (vs. 35 percent of Internet users in general) reported downloading some sort of digital content in the 30 days before being questioned. And what have they been downloading? As with the total online population, Hispanic Internet users are most likely to be latching onto music. Thirty-two percent of wired Hispanics reported having done so in the previous 30 days, vs. 24 percent of Internet users in general. Seventeen percent of online Hispanics (and 14 percent of all wired respondents) reported downloading something in the catchall “other video” category within that period.

Fewer Hispanic respondents said they’d downloaded audio clips (11 percent), movies (9 percent), TV programs (8 percent), video games (6 percent) or podcasts (3 percent) within that 30-day period. Aside from podcasts, the incidence of downloading in each category was slightly lower among Internet users in general than it was for the study’s Hispanic respondents. Scarborough (a joint venture between Arbitron and AdweekMedia parent The Nielsen Co.) notes that younger Hispanic adults were, as you’d expect, more likely than their elders to have downloaded digital content in the previous 30 days, with 51 percent of the 18-34-year-olds saying they’d done so.

Another section of the report notes that mobile devices are “an important point of Internet entry” for Hispanic adults. Among Hispanic cell-phone subscribers, 55 percent use it for text messaging, 28 percent for picture messaging, 22 percent for instant messaging, 15 percent for downloading video games, 15 percent for e-mail and 11 percent for “other” Internet usage. Here again, the polling finds Hispanic respondents more likely than cell-phone users in general to use the device in these ways.

When it comes to buying online, Scarborough found Hispanic Internet users lagging behind the total online population — but not by much. Sixty-two percent of online Hispanic adults reported having made at least one online purchase in the previous 12 months, vs. 70 percent of Internet users in general. Among those who did make such purchases, the average spent in the previous 12 months was $762 for Hispanic respondents and $861 for Internet users generally.

The report also took a look at some metro areas that have disproportionate numbers of Hispanic adults. Among the findings about these markets: The incidence of broadband access among online Hispanics was particularly high in Miami (76 percent), San Francisco (75 percent) and New York (72 percent). The incidence of past-30-day downloading among Hispanic Internet users was highest in Phoenix (60 percent). The average amount of online spending, among Hispanics who’d made any online purchase in the prior 12 months, was highest in New York (at $883), San Francisco ($879) and Phoenix ($831).

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Christopher Bradley Ecommerce Design, SEO Services, Web Design

Social Networking Via Wordpress, Twitter and Facebook

March 12th, 2009

Recently we’ve been dialing in an extra facet to our new project offering. We’ve been releasing press about our latest clients and projects for quite some time, but we will also be creating buzz for our client sites through our social networks. Currently, we’re spreading the word and the work through our Facebook fan page, Twitter, and our Blog. All have benefits, and as we add new clients, we’ll be tracking the analytics to extract the most benefit out of the process in for every new client signed.

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Christopher Bradley Web Design