Study Cautions Against Cutting Ad Spending
April 8th, 2009
Ad Age recently posted an interesting article on advertising budgets. Interesting read while hearing that many traditional advertising dollars are shifting to on-line marketing initiatives.
Marketers that cut ad spending during downturns between 1985 and 2005 tended to lose more business to private-label brands in the short and long term, according to research from an academic at the University of North Carolina. But companies that kept ad spending level or boosted it, especially in the TV segment, didn’t lose much ground to private-label rivals during those previous recessions, the research found.
Here’s a link to the full article. adage.com/article?article_id=135790
