Avergae Paid Ad Click Through Rate Up for Q1 2009
April 28th, 2009
During the first quarter of 2009, the average volume of paid search clicks was down 9% compared with Q1 2008, according to new research from NetElixir Inc., an online advertising management firm. At the same time, the average cost per click was down 7% year over year, the research shows.
The average click-through rate was up 7.5% in first quarter of 2009 versus Q1 2008, and the average search ad conversion rate was up 5%, NetElixir reports.
