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Major Mistakes in Web Design That Directly Effect Your Business

Web design has a huge impact on your business. Some people lose sight of this simple fact, but it is something that should not be forgotten. A website serves as the face of a company. Quality design with sleek features and solid content will make for a successful online venture. On the other hand, a confusing website with sloppy graphics and generic features will bore users and turn people off almost immediately. Believe it or not, most web visitors form an opinion about a website based on the initial impression that they get when opening the page. That means you have only a few seconds to impress new visitors. An impressive design will get you more traffic and create a positive image, whereas a poor design will greatly damage your credibility and ability to attract traffic.

Poor creative design is one of the main pitfalls for web design. You need a solid foundation on which to build. Without this, you will struggle with the implementation of many prominent features. Poor navigation is often a result. Few things are as frustrating to a user as a confusing navigation setup. If there is no usability, then visitors will leave the site immediately. Another common mistake is when designers forget to make a site cross browser compatible. If a website only works for one type of browser, then you are cutting yourself off from tons of other potential visitors who cannot open your site with their browsers. It is a rookie mistake, so keep an eye out for it.

Poorly written content is also a big mistake. Internet browsers are generally intelligent, and they want to read good content. Garbage writing is an insult to their intelligence. People won’t return to your website if they find poor content. A professional web design firm can provide consultation so that this does not happen. They can also help to correct unfocused marketing messages. Speaking of marketing, it is important to make your site search engine friendly. Many amateurs forget to do this, and that is a major mistake that will affect the levels of traffic to your site.

Another web design mistake is using the wrong technology. Sometimes people will use Flash when HTML should be used. Remember to use an enterprise class data center. A slow hosting environment is never good for business. Finally, look for a firm that performs a post launch evaluation. If you spend a lot of time developing a site, a post launch evaluation should definitely be carried out to make sure everything works how it should.

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  1. Johanne Wayns
    January 19th, 2011 at 00:15 | #1

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    January 23rd, 2011 at 16:23 | #2

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    January 23rd, 2011 at 17:17 | #3

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