MySpace, CitySearch to Partner
Facebook and Twitter seem to dominate the social marketing buzz we hear everyday. It’s easy to forget about MySpace in all the tweets and postings. Well it seems that the guys at MySpace aren’t out of the game yet. The big question is, do we as internet marketers care?
MySpace has struck a deal with IAC/InterActiveCorp‘s Citysearch to collaborate on a local-business project, as it tries to tap into the relatively fast-growing local online-advertising market.
The project, MySpace Local, will feature Citysearch’s database of local business profiles on its site. Users will be able to rate, review and comment on businesses and share those opinions with their friends on the network.
MySpace executives say they hope the initiative will open up a new revenue stream for the social networking site. Citysearch charges advertisers a fee when consumers take certain actions, such as downloading a menu for a restaurant. The two companies plan to split revenues when MySpace users access Citysearch content via MySpace Local. MySpace also is selling sponsorship of the local initiative to national marketers, with Outback Steakhouse and Coors as the initial sponsors.
While MySpace is great for kids and musicians, I’m not aware of anyone else using it. It doesn’t mean they aren’t. Just an observation on the people we work with every day.
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