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Archive for April, 2009

Google Launches Search Without Words

April 23rd, 2009

Google Labs this week launched a new product called Similar Images, which allows users to search for images using others images instead of words. Until now searching for images with Google meant using text entered into a search bar to describe things, the results of which are only as descriptive as the words entered into the query and the words found on the page where the image is indexed by Google.

Google Similar Images changes that. With this feature, after entering in what one is looking for, the results all have a link below them that will find other images like that one. It uses image recognition technology to read the image and match it to others.

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Christopher Bradley SEO Services, Web Design , ,

Google Analytics Gets API

April 22nd, 2009

Google Analytics, Google’s tool for generating detailed visitor stats for web sites, just launched an API, which will finally allow developers to create desktop and online tools that can use and mash up data from Google Analytics with other data on the Internet. This API will also allow developers to create mobile interfaces for Google Analytics for Android or the iPhone, for example.

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Christopher Bradley Web Design

Ford Uses Social Marketing to Launch the New Festiva

April 21st, 2009

The euro Ford Festiva must be cooler than the US version we remember.

In an aggressive social-media program that goes far beyond what Ford has done in the past — and reaches beyond just the marketing department — the automaker is counting on 100 bloggers to introduce its new Fiesta, which is set to reach U.S. dealers in early 2010. The idea behind Fiesta Movement is to get the model’s target audience to drive and, hopefully, chatter about the car for months to come.

The Fiesta is Ford’s global subcompact vehicle and was designed in Europe, where it’s been on sale since August 2008. The diminutive hatchback (a sedan will be launched here) seeks to provide stylish transportation in a small package with low acquisition cost, high fuel efficiency and cues that appeal to young consumers.

Ford is loaning 100 German-built Fiestas to social-media trendsetters for six months. The 100 “Fiesta agents,” chosen from 4,000 who applied online, will share their experiences behind the wheel, completing monthly, themed missions from travel to social activism; posting videos; and updating their friends and followers on YouTube, Facebook, Twitter and elsewhere. The participants begin training with their Fiestas in late April, and they will begin receiving the cars in the first week of May.

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Christopher Bradley Ecommerce Design, Flash Design, Web Design