Atlanta Web Design Company – DoubleDome

82% of search engine users will re-launch their search using the same search engine as they used for their initial search, but add more keywords to refine their subsequent search.

This finding also points to the wish of marketers to not only target a few short, broad terms with their search engine marketing campaigns, but also an abundance of longer, more specific keyword phrases being queried when users are dissatisfied with the results of their initial searches.

These keywords often produce more qualified traffic and higher conversion rates.

This multitude of ultra-specific keywords that generate little traffic and few conversions each, but significant numbers of both collectively, is often referred to as the long tail. (source: iProspect)

Christopher Bradley

EMarketer estimates mobile Internet access, through either traditional browsers or installed applications, will see significant gains during the next five years, reaching 134.3 million U.S. mobile Internet users in 2013. That’s up from 73.7 million in 2009. Many historic barriers to mobile Internet usage — cost, complexity and poor user experience — have begun to recede. For many marketers, mobile applications constitute an increasingly necessary avenue for reaching and engaging with their customers, but the essential challenge remains: To understand consumer behavior and craft experiences that resonate with a target audience and integrate with other channels.

Christopher Bradley

The recession has hit the retail industry from all angles. U.S. retail e-commerce sales will shrink from $133.6 billion in 2008 to $133.1 billion in 2009. EMarketer estimates online sales will be relatively flat in 2009, with some signs of recovery beginning in 2010. As disappointing as sales were online, offline figures were even more lackluster in 2008. Sales shrank 0.6% for the year and each quarter showed less growth than in the e-commerce channel. Affluent online buyers were a major reason e-commerce sales fared better than retail industry sales. Affluent Internet users are more active than ever, on PCs and mobile devices, and their numbers continue to grow, even in a severe recession.

Christopher Bradley