Home > Web Design > Google’s new “dashboard” is a tool that supplies local companies with relevant search results.

Google’s new “dashboard” is a tool that supplies local companies with relevant search results.

Google introduced a new “dashboard” for its core search site that provides local businesses with information about Web searches relating to their companies.

Based on Google’s analysis of the data it collects across its network of online services, including Google Search and Google Maps, a pizzeria for instance could find out how many people are clicking on its store hours, or which zip code is the most common among diners seeking driving directions.

The product is free, and is intended to showcase the usefulness of online data analysis to local businesses, many of whom may not even have their own Web site, said Carter Maslan, director of product management for local search.

Does Google expect that any of those newly-enlightened customers could then decide to advertise through Google’s Internet search system?

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  1. Danette Larey
    January 19th, 2011 at 01:29 | #1

    I’d be inclined to come to terms with you on this. Which is not something I usually do! I enjoy reading a post that will make people think. Also, thanks for allowing me to comment!

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