Increase efficiency with CSV import.
Many advertisers have requested the ability to import CSV files in AdWords Editor, and we’re happy to announce this feature is now available in the new versionwe’re happy to announce this new feature. If you make changes to your account in a spreadsheet or a custom application, you can now import your spreadsheet directly into AdWords Editor, then post your new or edited items. Learn more
Save time by downloading or updating selected campaigns.
Have you ever waited a long time for your account to download, when all you want to do is work with one or two campaigns? Now you can just download the campaign (or campaigns) that you want to edit, leaving the rest of the account alone. You may also choose to download or update only active campaigns (or only paused campaigns). Learn more
Make the most of Keyword Opportunities.
We’ve made a few changes to the Keyword Opportunities tool that should make it easier to manage your keyword data. On the “Search-based keywords” tab (the AdWords Editor version of the Search-based Keyword Tool) you can now view and organize new keywords by topical category, letting you zero in quickly on the keywords that are most relevant to your account. Also, when you export or copy keywords, the Keyword Opportunities columns (such as Volume and Competition) are now included. As another response to advertisers’ requests, you can now add terms to your account as either keywords, negative keywords, or campaign negative keywords.
Christopher Bradley Web Design paid ad campaign managment, PPC
Bing is not dramatically different from Google, but some people have found its results stronger. There are some visible changes:
- Bing shows a preview of the web pages in the search results when you hover your mouse pointer at the right side of the search results.
- Bing displays fewer results if it is certain that it has understood your intent. The search for “Facebook”, for example, brings up just one result linking to the site itself.
- Some search results are divided into categories. For example, if you search for the popular musician “Justin Timberlake”, you’ll get results in the categories news, songs, movies, biography, wallpaper and downloads. In addition, the search results show images, videos and the popularity of the musician.
- Wikipedia searches can be displayed inline in the search results without leaving the Bing site by clicking the “Enhanced view” link.
- Bing features a different background image every day. The image contains special hidden hotspots that lead you to more information (soon advertising?) about the image.
- Despite the background image, Bing’s homepage loads very quickly in your web browser because the search box and logo load first. You can turn off the background image.
- Bing’s video search lets you watch videos without leaving the search engine.
- Bing offers specific health, shopping and travel search engines, as well as instant answers to travel searches. For instance, the search “Vegas hotels” displays a selection of hotels in Las Vegas, including hotel stars and prices.
- Bing’s search history lets you return to your most recent searches of the last two days. This feature can be turned off to protect your privacy.
- Some of Google’s features are missing, for example, Bing doesn’t seem to recognize misspellings and returns no results in these cases.
Christopher Bradley SEO Services search engine optimization
Google introduced a new “dashboard” for its core search site that provides local businesses with information about Web searches relating to their companies.
Based on Google’s analysis of the data it collects across its network of online services, including Google Search and Google Maps, a pizzeria for instance could find out how many people are clicking on its store hours, or which zip code is the most common among diners seeking driving directions.
The product is free, and is intended to showcase the usefulness of online data analysis to local businesses, many of whom may not even have their own Web site, said Carter Maslan, director of product management for local search.
Does Google expect that any of those newly-enlightened customers could then decide to advertise through Google’s Internet search system?
Christopher Bradley Web Design search engine optimization
