NEW YORK U.S. retail e-commerce sales (excluding travel) will total nearly $132 billion in 2009, down about 0.4 percent from 2008. Assuming the recession ends this year, as many economists have predicted, eMarketer forecasts that online sales will begin to rebound in 2010 and hit full stride in 2011.
Web research has become a priority for value shoppers in today’s recession. Currently, 86 percent of Web users are shoppers who browse, research and compare products on the Internet, but they do not necessarily buy online. Often ignored, store sales influenced by online research are three times higher than e-commerce sales.
Many consumers opt to buy online for convenience, price and broad product selection. About 81 percent of Web shoppers are also online buyers. Web consumers who refrain from buying online often get hung up on security and privacy concerns or the inability to touch and feel products. Web retailers are adding new content and features to lower these hurdles.
Christopher Bradley Ecommerce Design, Web Design Ecommerce
Great summation of Google on-page and off-page optimization factors by Axandra.
Google specifies the position of a website in its search results by on-page factors and off-page factors. On-page factors are all factors that can be found on your web pages:
Did you optimize the web page for the targeted keyword?
Can search engines find all pages of your website through the links on your website?
Is the HTML code of your web pages error free so that search engine spiders can easily parse your pages?
Does your robots.txt file allow search engine spiders to visit your web pages?
Are your web pages free of all spam elements (no hidden text, no sneaky redirects, no keyword stuffing, cloaking, etc.?
Off-page factors are the factors that cannot be found on your web pages:
How many websites link to your site?
Are these links from related high quality pages?
Do social bookmark websites link to your site?
Do the links to your website include the keywords for which you want to be ranked highly?
Christopher Bradley SEO Services search engine optimization, seo
