According to a study by Internet marketing firm Hubspot, business blogs that post more frequently receive more leads. Corporate blogs with 0-11 posts generate a average of three leads. From 12-23 posts, the average rises to 10. When a blog hits the 52 post mark. They generate an average of 23 leads.
If your company doesn’t have a blog, you have even more motivation to start one right now. Hubspot states that businesses with corporate blogs generate 67 percent more leads than non-blog websites.
Why is this? Search Engine Optimization. The more content on your business site, the better chances of being found by people searching for your products or services. The quality of the blog posts are critical to the process. The use of keywords in titles and content, and generating back links to the company blog plays a significant role in search engine rankings.
Contact DoubleDome Web Technologies if you would like to set up a corporate blog or search engine optimization campaign.
Christopher Bradley SEO Services, Web Design blog, corporate blog, search engine optimization, seo, web design
A clean and well organized sitemap is one of the most important SEO tools that you can employ at the launch of your new web design project. With a well developed sitemap.xml file, you will actually be pointing search engine crawlers to every page that you have included in your website. Without the file, pages that are not directly linked off of your front page could potentially be ignored and remain unlisted in the search engine results.
To build a successful site map, use the following steps:
1. Make a list of each page on your your website and its URL.
2. Assign each of the pages a priority ranking, which is a number between zero and one.
3. Make a note of when each page was last updated.
4. Assign an update frequency for each page. This could be daily, weekly, etc.
Once you have this information for your site, you are prepared to put together the site map file for your website. If you have created your website using a content management system, there is probably a site map generator plug-in that you can use to automatically generate this file for you. If not, consider using a professional web design firm to assist you with this project.
Christopher Bradley SEO Services, Web Design search engine optimization, seo, web design
