To date, we’ve focused most of our communications to you on the paid search transition to adCenter. However, another key aspect of the Yahoo! and Microsoft Search Alliance is the transition of Yahoo! organic search results (those found on the main body of the page). Assuming our testing continues to yield high quality results, we anticipate that our organic search results will be powered by Bing beginning in the August/September timeframe.
If organic search results are an important source of referrals to your website, you’ll want to make sure that you’re prepared for this change:
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Compare your organic search rankings on Yahoo! Search and Bing for the keywords that drive your business, to help determine any potential impact to your traffic and sales |
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Decide if you’d like to modify your paid search campaigns to compensate for any changes in organic referrals that you anticipate |
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Review the Bing webmaster tools and optimize your website for the Bing crawler, as Bing results will be displayed for approximately 30%* of overall search query market share after this change |
Christopher Bradley SEO Services
“Google Sites led the U.S. core search market in June with 62.6 percent of the searches conducted, followed by Yahoo! Sites (up 0.6 percentage points to 18.9 percent), and Microsoft Sites (up 0.6 percentage points to 12.7 percent).
Both Yahoo! Sites and Microsoft Sites have experienced gains due in part to the continued utilization of contextual search approaches that tie content and related search results together. [...]
Google Sites accounted for 10.3 billion searches (up 1 percent), followed by Yahoo! Sites with 3.1 billion (up 7 percent), Microsoft Sites with 2.1 billion (up 8 percent), Ask Network with 584 million (up 1 percent), and AOL LLC with 368 million (up 2 percent).”
Christopher Bradley SEO Services
According to a study by Internet marketing firm Hubspot, business blogs that post more frequently receive more leads. Corporate blogs with 0-11 posts generate a average of three leads. From 12-23 posts, the average rises to 10. When a blog hits the 52 post mark. They generate an average of 23 leads.
If your company doesn’t have a blog, you have even more motivation to start one right now. Hubspot states that businesses with corporate blogs generate 67 percent more leads than non-blog websites.
Why is this? Search Engine Optimization. The more content on your business site, the better chances of being found by people searching for your products or services. The quality of the blog posts are critical to the process. The use of keywords in titles and content, and generating back links to the company blog plays a significant role in search engine rankings.
Contact DoubleDome Web Technologies if you would like to set up a corporate blog or search engine optimization campaign.
Christopher Bradley SEO Services, Web Design blog, corporate blog, search engine optimization, seo, web design