NEW YORK U.S. retail e-commerce sales (excluding travel) will total nearly $132 billion in 2009, down about 0.4 percent from 2008. Assuming the recession ends this year, as many economists have predicted, eMarketer forecasts that online sales will begin to rebound in 2010 and hit full stride in 2011.
Web research has become a priority for value shoppers in today’s recession. Currently, 86 percent of Web users are shoppers who browse, research and compare products on the Internet, but they do not necessarily buy online. Often ignored, store sales influenced by online research are three times higher than e-commerce sales.
Many consumers opt to buy online for convenience, price and broad product selection. About 81 percent of Web shoppers are also online buyers. Web consumers who refrain from buying online often get hung up on security and privacy concerns or the inability to touch and feel products. Web retailers are adding new content and features to lower these hurdles.
Christopher Bradley Ecommerce Design, Web Design Ecommerce
The recession has hit the retail industry from all angles. U.S. retail e-commerce sales will shrink from $133.6 billion in 2008 to $133.1 billion in 2009. EMarketer estimates online sales will be relatively flat in 2009, with some signs of recovery beginning in 2010. As disappointing as sales were online, offline figures were even more lackluster in 2008. Sales shrank 0.6% for the year and each quarter showed less growth than in the e-commerce channel. Affluent online buyers were a major reason e-commerce sales fared better than retail industry sales. Affluent Internet users are more active than ever, on PCs and mobile devices, and their numbers continue to grow, even in a severe recession.
Christopher Bradley Ecommerce Design, Web Design e-commerce
Web design goes hand in hand with integrated marketing strategies.? People focus so much on the web interface of their company that they sometimes lose sight of the bigger picture.? Creating a consistent company image is key when establishing a brand name in the market place.? This can be tough for amateurs, so many people turn to professional design firms to get the best results.? If you are developing an outreach strategy, do not forget about integrated marketing as you set your marketing budget.
Integrated marketing is an approach that relies on consistency and systematic strategy.? It is important to establish consistent images, content, and tone as you create and deliver marketing messages and materials.? A brand can generate greater sustainability over time by doing this.? Establishing consistency between various media and points of distribution will really pay off in the long run.? Aside from a company’s web design and presence on the internet, there are also other media outlets to address.? Print, radio, and television campaigns are very effective for marketing.? However, the effectiveness of all these campaigns depends largely on the integration of each element.
A professional web design company can help in this regard.? You see, it is all about getting the lion’s share while dealing with fewer metrics on performance and lowering overall costs.? Most companies have limited budgets, and that means there is a need to focus on the expenditure of dollars and other resources.? When you create an integrated marketing campaign, the results multiply.? It is possible to set up an outreach strategy that benefits from past messages and builds on that momentum for new marketing messages.
Once of the most prominent examples of this concept is logo design.? Think about some of the most powerful and lasting logos out there.? McDonald’s and Pepsi come to mind as iconic logos that have stood the test of time.? Consistency and long term application is important for a brand logo.? Skillful design sets the foundation.? A web design firm can work to integrate logos for all forms of media.? Developing a sleek logo that can be used in various marketing settings is crucial.? The same is true for other design details.? Marketing materials must flow together across different types of media.? You get better results when you project the same tone and message in your web, print, radio, and TV campaigns.? This is how you build brand recognition and establish a positive image.
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Christopher Bradley Ecommerce Design, Flash Design, PPC Management, SEO Services, Web Design integrated marketing, interactive marketing
