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Archive for the ‘Flash Design’ Category

How Professional Does Your Website Make Your Company Look?

December 13th, 2008

Web design is a lot more important than some people think.? We’ve all been surfing on the web and come across a sloppy website with terrible graphics and a frustrating interface.? You probably clicked away from this web-page in a matter of seconds.? First impressions are everything when it comes to online business.? No matter what it is you are selling or promoting, people will not want to stick around and learn more if you have a weak home page.? If you are developing a new website or updating your current one, then take the time to consider how professional your website makes your company look.

As with most things in life, you get what you pay for.? Amateur websites will achieve amateur level results.? Why is this?? Well, the answer is fairly simple.? The amount of repeat traffic and consistent clientele that you generate online depends on the quality of your web design.? A generic web-page with poor navigation features and ugly graphics will turn most internet visitors off immediately.? Studies have shown that you only have about ten to fifteen seconds to make an initial impact on a person browsing the internet.? That is not much time to make a good impression.? If a user is not impressed, they will immediately close the window and move on in search of better sites.

This is the last thing you want.? The purpose of investing in a professional web design firm is to get a site that draws users in rather than scaring them away.? Most people close a window the second they see poor web design.? A sloppy website often projects the negative stigma of a virus hub or a scam.? Users are wary of these things, so you have to be ready.? Your business depends on generating repeat visits to your site.? Your web-page is the face of your company.? A sleek design with great navigation features gives internet browsers more confidence in your company and the services it provides.? Confidence translates to more purchases, more referrals, and a positive company image.

On the other hand, poor web design brings a number of negatives.? Unprofessional websites keep you off the vendor short list, and that is never a good thing.? Confusing content and flash features will greatly decrease the amount of repeat traffic.? Sales are driven by return traffic and positive image, so it is important to invest in the design of your site.? It will definitely pay off in the long run.

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Christopher Bradley Ecommerce Design, Flash Design, Web Design

The Importance of Professional Web Design

September 17th, 2008

Web design is crucial for your online image.? It doesn’t really matter what it is you are selling or promoting on the internet.? The simple truth is that you are being judged by visitors from the moment they open your web-page in their browser.? A professional look with dynamic navigation features and a sleek design can go a long way.? The internet is a very competitive environment these days.? You need to create a professional tone with a positive image for your company if you want to have a chance to compete with other sites in the market.

The importance of professional web design should not be underestimated.? You may be doing alright with amateur design, but think how much better you could be doing with the resources of a design firm behind you.? Imagine doubling or tripling the traffic to your site while garnering more sales or referrals.? That is the kind of boost that can set your company apart from the competition.? Believe it or not, the initial impact of web design is the single most important factor in determining whether your site will be successful or not.? If your site is ugly or confusing, then visitors will leave immediately.

Studies have shown that most people browsing the internet will form an opinion of a new website within the first few seconds after the open the window in their browser.? That means that they are making a snap judgment about your site and your company.? It is key to put your best foot forward.? Sloppy web design will turn people off, and you will have significantly less traffic then you would if you had a sleek design with impressive graphics and unique features.

A professional web design firm can help you every step of the way.? Flash design and E-commerce solutions are exactly what you need to separate your site from the pack.? You can dramatically alter the image of your site with these bold features.? Combining flash design with sound business directives can go a very long way in terms of generating traffic and sales.? Amateur design and freelance web elements will not cut it.? There are tons of other sloppy sites out there, and users are not likely to appreciate whatever it is that your company has to offer if you do not take the time to present it in a professional fashion.? Image is everything, so make sure you are projecting a professional tone on your site.

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Christopher Bradley Ecommerce Design, Flash Design, Web Design

Flash Searchability For Google & Yahoo

July 27th, 2008

This is exciting news for our existing clients wanting to breath some new life into their websites!!!!

Adobe has teamed up with search industry leaders to dramatically improve search results of dynamic web content and rich Internet applications (RIAs). Adobe is providing optimized Adobe Flash Player technology to Google and Yahoo! to enhance search engine indexing of the Flash file format (SWF) and uncover information that is currently undiscoverable by search engines. This will provide more relevant automatic search rankings of the millions of RIAs and other dynamic content that run in Adobe Flash Player. Moving forward, RIA developers and rich web content producers won’t need to amend existing and future content to make it searchable?they can now be confident that it can be found by users around the globe.
Why is this news important?

Adobe is working with Google and Yahoo! to enable one of the largest fundamental improvements in web search results by making the Flash file format (SWF) a first-class citizen in searchable web content. This will increase the accuracy of web search results by enabling top search engines to understand what’s inside of RIAs and other rich web content created with Adobe Flash technology and add that relevance back to the HTML page.

Improved search of SWF content will provide immediate benefits to companies leveraging Adobe Flash software. Without additional changes to content, developers can continue to provide experiences that are possible only with Adobe Flash technology without the trade-off of a loss in search indexing. It will also positively affect the Search Engine Optimization community, which will develop best practices for building content and RIAs utilizing Adobe Flash technologies, and enhance the ability to find and monetize SWF content.
Why is Adobe doing this?

The openly published SWF specification describes the file format used to deliver rich applications and interactive content via Adobe Flash Player, which is installed on more than 98 percent of Internet-connected computers. Although search engines already index static text and links within SWF files, RIAs and dynamic web content have been generally difficult to fully expose to search engines because of their changing states?a problem also inherent in other RIA technologies.

Until now it has been extremely challenging to search the millions of RIAs and dynamic content on the web, so we are leading the charge in improving search of content that runs in Adobe Flash Player. We are initially working with Google and Yahoo! to significantly improve search of this rich content on the web, and we intend to broaden the availability of this capability to benefit all content publishers, developers, and end users.

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Christopher Bradley Flash Design