2. The overall industry average click fraud rate in Q2 was 12.7%. That’s down from 13.8% for Q1 2009 and from the 16.2% rate reported for Q2 2008. (source: ClickForensics)Click fraud is a type of Internet crime that occurs in pay per click online advertising when a person, automated script or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having actual interest in the target of the ad’s link.

3. The paid clicks in Q2/2009 were up 15 percent year-over-year, but down 2 percent from the first quarter. (source: Google Q2/2009 earnings summary)

Integrated marketing is an approach that relies on consistency and systematic strategy.? It is important to establish consistent images, content, and tone as you create and deliver marketing messages and materials.? A brand can generate greater sustainability over time by doing this.? Establishing consistency between various media and points of distribution will really pay off in the long run.? Aside from a company’s web design and presence on the internet, there are also other media outlets to address.? Print, radio, and television campaigns are very effective for marketing.? However, the effectiveness of all these campaigns depends largely on the integration of each element.

A professional web design company can help in this regard.? You see, it is all about getting the lion’s share while dealing with fewer metrics on performance and lowering overall costs.? Most companies have limited budgets, and that means there is a need to focus on the expenditure of dollars and other resources.? When you create an integrated marketing campaign, the results multiply.? It is possible to set up an outreach strategy that benefits from past messages and builds on that momentum for new marketing messages.

Once of the most prominent examples of this concept is logo design.? Think about some of the most powerful and lasting logos out there.? McDonald’s and Pepsi come to mind as iconic logos that have stood the test of time.? Consistency and long term application is important for a brand logo.? Skillful design sets the foundation.? A web design firm can work to integrate logos for all forms of media.? Developing a sleek logo that can be used in various marketing settings is crucial.? The same is true for other design details.? Marketing materials must flow together across different types of media.? You get better results when you project the same tone and message in your web, print, radio, and TV campaigns.? This is how you build brand recognition and establish a positive image.

Technorati Profile

Marketers that cut ad spending during downturns between 1985 and 2005 tended to lose more business to private-label brands in the short and long term, according to research from an academic at the University of North Carolina. But companies that kept ad spending level or boosted it, especially in the TV segment, didn’t lose much ground to private-label rivals during those previous recessions, the research found.

Here’s a link to the full article. adage.com/article?article_id=135790

Internet advertising revenues in the U.S. remain strong, topping $23 billion, according to the 2008 Internet Advertising Revenue Report, released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). Despite a difficult U.S. economy, interactive advertising?s continued growth, albeit at a slower pace, confirms marketers’ increased recognition of the medium?s value in reaching consumers online where they are spending more and more of their time.

Search remains the main driver of revenue growth according to the report, showing a 19.8% increase over 2007. Digital video, though still a small overall contributor, more than doubled its revenue with an increase to $734 million from $324 million in 2007, demonstrating how both marketers and consumers are embracing this dynamic platform.

As in 2007, retail, financial services, computing and automotive remained the four largest verticals among Internet advertisers in 2008. Consumer packaged goods, an industry vertical historically slow to embrace interactive advertising, notably increased its share of total Internet ad revenues by 60 percent over 2007. The Internet is now the third largest ad-supported medium, marking its increasing significance to marketers and consumers.

Conducted by the New Media Group of PricewaterhouseCoopers LLP, the Internet Advertising Revenue Report was launched in 1996 by the IAB, and aggregates data from all companies that report meaningful online advertising revenues. The results are considered the most accurate measurement of interactive advertising revenues with the data compiled directly from information supplied by companies selling advertising on the Internet. The survey includes data concerning online advertising revenues from Web sites, commercial online services, ad networks, free e-mail providers, and all other companies selling online advertising. First and third quarter revenue reports are estimates, with the actual figures being released along with second and fourth quarter data respectively. PwC does not audit the information and provides no opinion or other form of assurance with respect to the information.

Great news for any firm in the web design industry. Even better news for full service interactive marketing firms like DoubleDome.