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Important SEO Tips for PDF Documents

April 21st, 2011 No comments

If you offer PDF documents on your website, you need to know the importance of search engine optimization, or SEO. Whether you post PDFs as educational materials for your visitors you need to ensure that you follow the same basic SEO guidelines as other content. First, make sure that the file name is a good one. It should be search engine friendly to make sure that it will be more easily located among search engines.

Atlanta Search Engine OptimizationThe title tag of the PDF should also be optimized by using the most common words and phrases. When using Adobe Acrobat, as most people use for PDF files, you’ll be allowed to enter a description field. Use this to your advantage by adding a meta description that will be easy for readers to understand. You can also add additional meta data to further refine the information. Be sure to fill out all fields completely so that it is captured by search engines properly.

When setting up the PDF use the advanced menu for accessibility. Here you can allow your users to access special features to make viewing the PDF easier. For example, you can add a magnifier or screen reader to allow users to get a more comfortable view while reading.

Be sure to include a website link in the PDF document. This ensures that readers can easily get to your site from within the document. If they save the document for future use, they will always have a way to connect back to your website. Make certain that you write-protect your PDF before publishing it online. This ensures that others won’t be able to make changes to it or even disable links. You may also want to offer the document in more than one format. This makes it better for search engines and gives your visitors more options for accessing the content on your site.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Atlanta Web Design, Atlanta Ecommerce Website Design, Mobile Web Design, Flash Design, Atlanta Search Engine Optimization (SEO), Atlanta Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

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How to Survive Google Panda Updates

April 19th, 2011 Comments off

Google Panda UpdateGoogle has implemented its latest update with some unpopular results. Google calls it “Panda”, but it’s also known in the media as “Farmer”. This most recent update has caused some problems with many sites. In fact, many websites have found that they are listed far below their former search engine rankings. It’s essential that you maintain or improve your status, even in light of the most recent changes.

It is important to know what has changed within Google to make some of the sites go down in the ratings. One of the most important things that Google looks at when rating a site is content. In general, the better the content, the higher the ratings. You’ll also want to ensure that the ad to content ratio is high. When it dips too low, you’ll lose ratings points. Google is now more concerned with these features as well as the quality of content on your site.

To make sure that your site is still high in the search engine rankings, keep a few things in mind. Make sure that you review the content on your site. Opt for the best content that you can afford. Don’t settle for reworked junk or copied materials since these won’t get you anywhere. Look at the content yourself. It should be readable by humans and should provide some interesting and useful information for the readers.

If you’re suffering from reduced rankings, look at the ad to content ratio you’re running on your site. It’s better to reduce the number of ads to improve ratings than to run more ads. In the long run, you’ll gain more customers and profit with improved rankings. Remove poor quality pages from your site completely or add better high quality content to all the pages. Finally, add the use of social media networking to improve your rankings.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Custom Web Design, E-commerce Design, Mobile Web Design, Flash Design, Search Engine Optimization, Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

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Improving Your Website with RSS

April 15th, 2011 No comments

If you’ve got a business website you can improve it by adding RSS. RSS is short for Rich Site Summary. It’s a way to provide content information to those who are interested. You can syndicate your site content, providing an RSS feed for anyone who would like to use it. Adding RSS to your site will help to improve it by increasing the way it’s viewed by search engines.

RSS feeds offer something for everyone. For viewers, it’s an anonymous way to get access to your site’s information. Their personal data is not compromised and they don’t need to be added to a newsletter list to be able to get information. For website owners, the RSS feed provides a good way to update their search engine listings while giving their potential customers the information they want. RSS feeds are now almost standard fare on many of the most popular websites.

Adding RSS feeds to your site will automatically keep it updated with the latest information. More importantly, it helps to bring your site up in the search engine ratings. The more often information on your site is updated, the better that part of your ratings will become. The RSS feed looks to search engines like fresh information. Therefore, most search engines will look favorably on your website.

You can easily add content to your site using a feed reader. You can add RSS feeds to your site to provide updated information. A small icon will appear on your site. Users can simply click on the icon to gain access to the content. There are different types of RSS readers available, based on various platforms. Popular feeders are windows based or web-based. You’ll be able to add a feed to your site to create a new and fresh addition to your website.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Professional Web Design, E-commerce Web Design, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

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Can Creating a Blog Help Your Business?

April 14th, 2011 No comments

Atlanta Web DesignBlogs are the most popular new way of communicating online. You may think of a blog as more of a personal communication device, however, did you know that blogs can actually help your business? There are a few important reasons why developing a blog for your company site can help improve business.

One of the most important reasons to add a blog to your business is to bring customers useful information. People are constantly searching the Internet for information. The sites that offer high quality articles of interest to readers will be more often reviewed. The more people that review your site, the more potential customers you’ll likely gain.

A blog will help to establish you as an expert in your field. As an expert, your information will be held as important and your business will improve as a result. People want to make purchases from businesses that they deem to be top leaders in their area. As an expert, you are looked to as a leader and therefore, your company is also automatically much more respected. The better content you provide on your blog, the better the response will be.

Adding new content to your site helps to raise the ratings with search engines. One of the many criteria for search engines is the addition of new information to your site. The more often you add to it, then your website will become more attractive to the search engines and will eventually raise you in the rankings.

There are several things to keep in mind when considering adding a blog to your site. The information must be of interest to your target market. Adding items that are off topic won’t help much when it comes to sales. When adding content, keep it fresh and current. You’ll also want to ensure that the content is unique, not copied from elsewhere, and that it’s of high quality. Make sure that it’s something that people will enjoy reading and get something out of.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Professional Web Design, E-commerce Web Design, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

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Bing and Yahoo! Search Hit 30% Search Engine Market Share

April 12th, 2011 No comments

Bing-powered search traffic past the 30% market share in March for the first time since Microsoft’s Bing began providing Yahoo! with organic search results in August 2010. According to the most recent Experian Hitwise details, Bing and Yahoo! both grew more than 5% in March and now hold 30.01% market share.

Google still has more than double the market share at 64.42%, but this is a reduction of 3% since February 2011.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Professional Web Design, E-commerce Web Design, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

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