Atlanta Web Design – DoubleDome Web Technologies

Search engine optimization is a way of improving your site so that it gets more attention from the search engines when they come around to index you. This is done, in part, by developing content for the site. One way to make sure your site is seen is to make an effort to target your local area. For an Atlanta, Georgia pest control business, for example, it would be much easier and more productive to develop content specific to Atlanta, Georgia than it would be to develop content about pest control in general.

This is simply due to competition. If your search engine optimization efforts are for pest control on the whole, you’re going to be competing with every single pest control business out there. This includes the huge national names and more. If you’re only doing business in Atlanta, anyway, there’s no point in trying to get to the top of the heap for pest control on a national level. Even if you cover the entire state of Georgia, it makes sense to have a lot of search engine optimization effort directed toward the state than it does to have it directed to a more national audience.

Consider who you really want to reach when you’re working on search engine optimization. Web designers can help you to determine good strategies for this effort and can develop your site accordingly. They’ll also make sure that the code that makes your site work is up to web development standards, which is another hugely important part of SEO. The search engines thrive on providing good resources, so they tend to look favorably upon businesses that go to the trouble to make their sites a bit better than the rest and that emphasize standards-compliant and reliable designs.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Professional Web Design, E-commerce Web Design, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

In November 2010, the Bing and Yahoo! search engines had 14.4% and 14.6% market share, respectively, which means the combined market share of the search engines rose to 29% , according to Compete’s search data.

Bing.com also saw the highest growth in the number of unique visitors, with a month-over-month increase of 7.4 percent (Yahoo?s number of UVs actually declined .3 percent). In November 2009, Bing’s market share was just over 10%, according to Compete.

Google recently announced a major modification to the way your search box works. It’s called Google Instant, and their goal is to speed up your searching process. In a nutshell, Google Instant is predictive searching based on the letters you type into the box. As you type a phrase, you are show a range of possible search queries in grey to refine your options before you hit the search button. According to Google, this will save an average of 2-5 seconds per search.

Here’s what Google has to say about the Google Instant feature:

“Google Instant is a new search enhancement that shows results as you type. We are pushing the limits of our technology and infrastructure to help you get better search results, faster. Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type.

The most obvious change is that you get to the right content much faster than before because you don’t have to finish typing your full search term, or even press “search.” Another shift is that seeing results as you type helps you formulate a better search term by providing instant feedback. You can now adapt your search on the fly until the results match exactly what you want. In time, we may wonder how search ever worked in any other way.

Benefits

Faster Searches: By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per search.

Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.

Instant Results: Start typing and results appear right before your eyes. Until now, you had to type a full search term, hit return, and hope for the right results. Now results appear instantly as you type, helping you see where you’re headed, every step of the way.”

What does this mean for your Search Engine Optimization?

While it’s a bit too soon to know for sure, there are two lines of though on the issue. There are those who believe that the new Google Instant feature will increase the importance of long-tail search terms. They reason that a searcher can continue to keep typing until they find the exact term they were looking for.

The other camp believes that Google Instant will kill the effectiveness of long-tail keyword search engine optimization. Why would people continue to type when Google is recommending different options. If Google is recommending a search term to select, who is going to continue to type an obscure or unclear term.

Only time will tell, but our guess is that targeted keyword research and effective search engine optimization will become more critical as people learn to search differently over time.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Custom Web Design, E-commerce Design, Mobile Web Design, Flash Design, Search Engine Optimization, Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

Google introduced a new advanced search feature this week that will allow you to filter your search results by reading level. The reading level required to comprehend your web pages does influence the position of your site in Google’s index?

What is the Google Reading Level Feature?

This is Google’s official posting about the new feature:

We made it easier for to you pinpoint exactly the information you need with a new advanced search feature that categorizes results by reading level.

For example, if you’re writing a college paper on [herbivores] you can refine to see only advanced material, or if you’re a grade school teacher preparing for a class on [herbivores] you can refine to see only basic material.

To try it out, click ?advanced search? to the right of the search box and click in the new reading level section. You can filter to see only results that are basic, intermediate or advanced, and annotate results with reading levels.

What does “reading level” mean?

Reading level refers to the readability of your web page copy. Readability is defined as the effort required to read and comprehend your content. Research has shown that text that is easy to read improves comprehension, retention, reading speed, and reading persistence.

The better the readability of your web pages, the more people will understand your marketing message.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Professional Web Design, E-commerce Web Design, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

The Bing and Google search engines have very similar ranking algorithms. However while these algorithms are similar, the search results presented by Bing or Google are often significantly different.

Here are a five tips for optimizing your website for the Bing Search Engine:

• Optimize all of the pages of your website to get the best possible search placement.
• Optimize each page of your website for different keyword phrases.
• Optimize different pages of your website for Bing/Yahoo and Google.
• If a page of your website shows high rankings on Google, do not modify your optimization to improve placement on Bing.
• Do not add additional keyword phrases to a page that already ranks well for some keywords on Google, Bing or Yahoo!

Bing and Yahoo! have united as a significant player in the search market by joining forces. You should not disregard the opportunities that this presents to your website and your business. Search Engine Optimization for keywords that are extremely competitive on Google may prove easier to rank on Bing and Yahoo!.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Web Design, E-commerce Development, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.