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Search Engine Optimization for Bing and Yahoo!

December 9th, 2010 4 comments

The Bing and Google search engines have very similar ranking algorithms. However while these algorithms are similar, the search results presented by Bing or Google are often significantly different.

Here are a five tips for optimizing your website for the Bing Search Engine:

  • Optimize all of the pages of your website to get the best possible search placement.
  • Optimize each page of your website for different keyword phrases.
  • Optimize different pages of your website for Bing/Yahoo and Google.
  • If a page of your website shows high rankings on Google, do not modify your optimization to improve placement on Bing.
  • Do not add additional keyword phrases to a page that already ranks well for some keywords on Google, Bing or Yahoo!

Bing and Yahoo! have united as a significant player in the search market by joining forces. You should not disregard the opportunities that this presents to your website and your business. Search Engine Optimization for keywords that are extremely competitive on Google may prove easier to rank on Bing and Yahoo!.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Web Design, E-commerce Development, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

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How much website traffic will you see from Bing and Yahoo?

December 8th, 2010 5 comments

A Chitika study found that 24% of the search traffic within their network is the result of the Bing search engine. Seventy-two percent of their search traffic coms from the Google powered search engine.

If your Search Engine Optimization campaign only focuses on Google, you are missing out on a significant amount of website traffic from the Bing powered search engines. Billions of searchs are completed every day. With 24% of these searches, Bing and Yahoo! still get a significant number of users that could be potential visitors to your website.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Web Design, E-commerce Development, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

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Double-Digit Growth Persists For Online Ads – Internet Marketing Gains More Market Share

December 6th, 2010 8 comments

A continued shift towards online advertising will continue with advertisers based on current economic caution. This according to digital intelligence site eMarketer. They project a 10.5% increase in US online ad spending in 2011, followed by a projection of 40.5 billion in ad spending and double-digit growth every year by 2014.

Search Engine Optimization and Search Engine Marketing will get the most dollars, while online video advertising will stay the fastest growing format in this time-frame. Internet Marketing will continue to outpace total media spend, which is projected to grow by 1.2% next year. Total spend for 2010 is expected to rise 3%. Internet Marketing will grow from 15.3% to 21.5% of total US ad spending between 2010 and 2014. If you’re not already planning your Internet Marketing strategy for 2011 and beyond, you may be left in your competitor’s dust.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Web Design, E-commerce Development, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

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Google Announces A New Local Recommendation Engine Called Hotpot

November 22nd, 2010 7 comments

Hotpot is an extension of Google Places, the local search database of more than 50 million locations in which merchants can claim their businesses, provide their addresses and other information, and engage with customers. Hotpot adds two important new features into the mix: user ratings and recommendations from friends.

The ratings are done on a five-star system, and a user can share a business’ ratings to get further recommendations from friends. One example of this would be if a user is visiting a town for the first time and has an online friend that has also visited that town or is a local resident. That friend’s recommendations for restaurants and hotels will provide an added, trusted element to the ratings the user discovered during the original search.

Google’s new feature is not exactly new in that it essentially provides the same service as Yelp and other local-recommendations services, but it confirms Google’s growing interest in local search – not to mention some poorly named new features lately. The mere fact that Google Places provides Hotpot with a database of 50 million businesses out of the gates means that it may very well catch on – and local businesses that aren’t already in that database should change that right away.

DoubleDome Web Technologies can help you keep your site ranking high with Google, Yahoo! and Bing. Our Search Engine Optimization services consistently perform for websites large and small.

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The Difference Between Search Engine Optimization and Social Marketing

November 16th, 2010 1 comment

Search is an intent driven activity. Individuals don’t randomly search much, we search to find answers, information, goods and services to consume. The power of search engine optimization is pretty focused. Be in front of the consumer at the time of consumption. There’s no more effective time to be present and no more effective way of knowing what is desired. All the social graph analysis in the world won’t tell you that Sunday evening, Bob got fed up with his current selection of footwear and, after some searching, spent a few hundred dollars on an e-commerce site. However, being front and center when he searched for “mens shoes” brought them some nice business.

Social Networks, whether Twitter, Facebook, LinkedIn, Flickr, Reddit, StumbleUpon or something else – is about connections, interaction and discovery. We hardly ever use these portals as a way to find answers, though they certainly may provide plenty of information to unasked questions.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Web Design, E-commerce Development, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

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