According to a study by Internet marketing firm Hubspot, business blogs that post more frequently receive more leads. Corporate blogs with 0-11 posts generate a average of three leads. From 12-23 posts, the average rises to 10. When a blog hits the 52 post mark. They generate an average of 23 leads.
If your company doesn’t have a blog, you have even more motivation to start one right now. Hubspot states that businesses with corporate blogs generate 67 percent more leads than non-blog websites.
Why is this? Search Engine Optimization. The more content on your business site, the better chances of being found by people searching for your products or services. The quality of the blog posts are critical to the process. The use of keywords in titles and content, and generating back links to the company blog plays a significant role in search engine rankings.
Contact DoubleDome Web Technologies if you would like to set up a corporate blog or search engine optimization campaign.
Christopher Bradley SEO Services, Web Design blog, corporate blog, search engine optimization, seo, web design
A clean and well organized sitemap is one of the most important SEO tools that you can employ at the launch of your new web design project. With a well developed sitemap.xml file, you will actually be pointing search engine crawlers to every page that you have included in your website. Without the file, pages that are not directly linked off of your front page could potentially be ignored and remain unlisted in the search engine results.
To build a successful site map, use the following steps:
1. Make a list of each page on your your website and its URL.
2. Assign each of the pages a priority ranking, which is a number between zero and one.
3. Make a note of when each page was last updated.
4. Assign an update frequency for each page. This could be daily, weekly, etc.
Once you have this information for your site, you are prepared to put together the site map file for your website. If you have created your website using a content management system, there is probably a site map generator plug-in that you can use to automatically generate this file for you. If not, consider using a professional web design firm to assist you with this project.
Christopher Bradley SEO Services, Web Design search engine optimization, seo, web design
The creation of a website should be viewed as a cooperative venture. The web designers bring to the table expertise in web design, knowledge of the latest html features, the ability to integrate whatever special features the client desires, techniques for search engine optimization, etc. At first blush, this may make it sound as if the web design company needs no help, such that the client may feel that they should just stay out of the way.
Nothing could be further from the truth. It’s your website and your content that are going to be on display and no one knows better than you which items are most important. That’s why it is critical to spend some serious time organizing your website content in advance. It doesn’t have to be perfect, but it should be as complete as possible. It will ensure that your web designers have a clear picture of what you want to say before they begin work. This will allow them to structure the web design in a manner that is best suited to getting your message across. When websites are built in this manner, everyone wins: the client as well as the web design company.
Christopher Bradley Web Design atlanta web designer, full service web design companies, search engine optimization, web design, web design best practices, web design guidelines, web design usability, web designers, web strategy
