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Archive for the ‘Web Design’ Category

Tips for Running a Top Ecommerce Website

April 27th, 2011 No comments

You’ve finally done it – taken your company to the next level by going online. Now what do you do? If you’re like a majority of people with online businesses, the answer is nothing. And those are the results they often get. If you want to achieve high sales results and garner an online presence, you’ll need to follow a few important tips for running a top ecommerce company.

The most important aspect of an online business is your online presence. You’ll need to review it constantly, make changes and improvements and add to it when needed. While you don’t need to be a marketing expert to be successful, it does help to understand a few main concepts. You’ll need to learn the basics to getting, keeping and growing an online customer base.

Your website should be interesting and informative. Simply setting up your site and forgetting about it won’t do. Instead, you’ll need to review the basic statistics that are provided by your website ISP and Google. Make a professional looking site that you can easily update. Updating your site often is essential to keeping customers returning again and again.

Provide useful and interesting unique content for your visitors. This allows you to become an expert – a place where people come to find trusted information about your industry. Utilize a blog to provide updated info on a regular basis. This blog will assist in giving you a better online presence and helps to improve your search engine results.

Use all the latest online technologies to your advantage. A creative online marketing plan doesn’t need to be costly. Some of the best online marketing techniques are free or very inexpensive. Make sure that you use as many social media networking sites as possible. Finally, if you don’t have the time to spend keeping up with online marketing, spend some money to hire a professional, who will often get you some high quality results.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Atlanta Web Design, Atlanta Ecommerce Website Design, Mobile Web Design, Flash Design, Atlanta Search Engine Optimization (SEO), Atlanta Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

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Understanding Social Networking

April 25th, 2011 No comments

Atlanta Internet Marketing AgencyIf you haven’t yet been caught up in the sweep of social networking, you’re likely about to. For those who aren’t sure exactly what it is, social networking is a new type of Internet website. The idea behind social networking is to be able to easily express oneself and meet others with similar interests. Social networking is a perfect way to market your business online.

In fact, many companies are now utilizing social networking as a way to improve online marketing. The use of social networking sites provides a unique opportunity to advertise your product or service online. In days gone by, word of mouth was an accepted form of advertising. People liked your product or service and told others about it. They purchased your product and told more people and the word got out.

This is much the same way that modern social networking works today. The people are visiting your company site virtually, rather than in person. If they like your product, they can give it a “thumbs up”. They can also grab your icon to show it on their own social networking site. In this way, your marketing can double or triple quickly.

Social networking is almost free. Using the sites themselves is free but you may want to add your own special logos and marketing materials to the site. You can even add videos that demonstrate the use of your product. Companies can gain information to create a mailing list by asking for people to sign up or by offering coupons or freebies.

The bottom line is that adding your company to the social networking sites can easily improve your sales with little to no effort. Customers can review your information to learn more about your company and can get to your website with one click. The concept is easy to set up and can add quite a few sales to your business.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Atlanta Web Design, Atlanta Ecommerce Website Design, Mobile Web Design, Flash Design, Atlanta Search Engine Optimization (SEO), Atlanta Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

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What Exactly Is Web 2.0

April 22nd, 2011 No comments

Atlanta Web DesignIf you’re like most people, you’ve heard of Web 2.0 yet may not be certain about what it is. Web 2.0 is somewhat of an Internet enigma. It can be a lot of things to different people. The most important aspects, however, are outlined here.

Web 2.0 is a socially-friendly Internet. We’re all working within the parameters of Web 2.0 for many of our social and business relationships. The term simply refers to the new way of using the Internet and not to any type of software. The way we use the Internet is changing and the term Web 2.0 is often used to somehow categorize these new uses.

Original Internet was designed in a simply way. It was used as simply information gathering and output. Email was the sole way of communication online and websites were simple in nature. Today’s Internet has grown and expanded greatly. The inclusion of social media and networking has changed the way we use the Internet.

Web 2.0 is an attempt to explain the use of the latest technology and updates as compared to the basic functions the original Internet had to offer. If the current Internet is considered Web 2.0 it’s safe to consider the earliest form of Internet Web 1.0. These enumerations are purely fictional, however.

Some of the latest technologies are a part of Web 2.0. This includes file and image sharing, social networking and other types of media interchange. Companies are now finding that they can use these technologies to their advantage. Social media marketing is now an accepted form of online marketing, with favorable results.

Web 2.0 has changed the way we look at and use the Internet. The web has become a serious place to do business as well as to socialize. The latest technologies continue to be updated, making the Internet a viable place for business.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Atlanta Web Design, Atlanta Ecommerce Website Design, Mobile Web Design, Flash Design, Atlanta Search Engine Optimization (SEO), Atlanta Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

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Don’t Forget to Include a Call to Action

April 18th, 2011 No comments

Atlanta Email Marketing ServicesIt may sound like a simple idea, but it’s amazing how many people forget to add a clear call to action in their email marketing campaigns. It’s one of the most basic, yet most important things to remember when putting together your marketing campaign materials.

A call to action is essential for getting fast responses from your customers. Keep in mind that most people get many emails per day. Once someone opens an email they tend to skim it for essentials and quickly move on. It’s up to you to guarantee that your company’s name, website and other important information are within the content of the mail.

If you forget to include a call to action you’ll never capture any return on your marketing. Don’t make your potential customers hunt for the information or worse – use an Internet search engine to locate your company. Keep in mind that the call to action should be focused and easy to locate within the content. For example, use sidebars or bold text to block out the useful information.

You can include several calls to action within the same email content. This ensures that people will be able to locate it easily as they scroll through the page. It’s not helpful when someone is intentionally looking for your information and can’t find it. Always read the content of your emails before sending them out. Try to look at them as though you are viewing them through new eyes.

Always include a link back to your website. It’s important that people not only see the name of your website, but also are able to get to is by simply pressing one link. If you’re offering a special deal or sale, always be sure to add a link to your sales page to get people to purchase the item quickly.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Professional Web Design, E-commerce Web Design, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

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Before Hiring a Web Designer

March 30th, 2011 No comments

Atlanta web designerWith so much information being shared on the Internet in this day and age, it is virtually impossible to have a successful business without a well run website. Unfortunately, this opens the doors to many people who throw together a business card and present themselves as a web designer. Desperate businesses, especially small ones with little budgets for website design, jump at the chance to get a professional designer for a smaller amount of money. The problem is that just knowing how to put together a website does not a professional make. There are so many aspects of a successful website, and if your designer doesn’t know how to put those factors to good use for you, then he or she is not the right choice.

Before you entrust something so vitally important to just any web design company, you should verify all references and experience. Take a look at your prospective designer’s portfolio and even cruise around one of the websites he or she has designed. When you’re sure that he or she can take care of the aesthetics of your website, then it’s time to discuss the back end mechanics. With your snazzy new site, you want to know that your prospective customers are going to see it, love it, and visit it often. What’s the point of spending a lot of money on a website that the same twenty people see over and over again? You need to make sure that your web designer understands how website usability, search engine optimization, pay-per-click campaigns and email marketing techniques integrate into a true Internet marketing strategy to drive more traffic to your lovely new website. If he or she doesn’t understand how to help you build a larger audience for your business, then you should probably keep looking for a web designer that can produce more than just a great business card.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Professional Web Design, E-commerce Web Design, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

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