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Archive for the ‘Web Design’ Category

Does Local Matter in Ecommerce?

January 31st, 2011 1 comment

Ecommerce introduces a whole new element into marketing and sales. The playing field, of course, is global in just about every sector of the business world these days. If you’re a business that does most of its business in Georgia, whether it’s in Atlanta or in the surrounding areas, you can actually use this to your advantage. The Internet also has tremendous potential for businesses that sell mostly in their local areas and this can be used to your advantage if you have the sort of good web design that emphasizes your local connections.

When you’re trying to play up local connections on an e-commerce website, you’ll want to start with the design. This means having region-specific content on your site. This can be anything from a simple picture of the Atlanta skyline or of rural Georgia, or it can be something truly sophisticated, such as multimedia elements added to the page. If you want to give people an idea of who you are, it’s generally not hard for a web design company to add a blog section to your page. This offers readers a way to get to know who’s behind the company, whether it’s one person or 100 employees.

You can also include advertisements from other local businesses that don’t compete with you directly. For example, an Atlanta business could offer ad space to businesses that compliment what the site owner offers and a business in greater Georgia could take advertisements all over the state. This offers another revenue stream for your site, of course, and a way to increase profitability while still offering something legitimate to your visitors. Balancing these two concerns is one of the basic elements of good web design and it makes your site seem a lot more professional and useful.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Web Design, E-commerce Development, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

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Mobile Web and Web Design

January 28th, 2011 6 comments

Businesses that want to stay ahead of the curve will have to start considering mobile device compatibility in their web design. Mobile devices are very popular and, at this point, the venerable cellular phone is more laptop than it is phone. This means that a lot of your visitors will be hitting your website on their mobile devices. Normal webpages do display on mobile devices, with some significant limitations, but it’s best to have a mobile version of your site. Your mobile site will benefit from being of use to people in the city.

A mobile web design is more compact, less flashy and distributes information across the screen space differently than does a traditional web design. When you see a regular website on a mobile device, the fonts are usually very small and moving around the page and, most especially, clicking on links is very frustrating. Any business can have both a mobile and regular website. Routing the devices to the right sites is not hard to do and your designers can take the design of your existing site and port the most definitive features over to the mobile site, allowing you to keep a consistent image across the technologies.

Having a separate web design for mobile devices can give you a significant advantage over businesses that do not. For example, your visitors will immediately be presented with a site that’s easy to navigate and that’s easy to read when they open it up on their phones. They’ll also have exactly the experience you want them to have. If you have a lot of different animations and multimedia areas on your main website, your visitors won’t necessarily see them on their mobiles. Having separate designs ensures that problems like this are avoided.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Professional Web Design, E-commerce Web Design, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

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Web Design Concerns for 2011

January 27th, 2011 1 comment

Businesses around the world have to constantly adapt to a shifting Internet business environment. While keeping your site from looking dated or out of step is important, there are still other areas of concern for good web design looking forward. Making your site local will become increasingly important in the year to come, as consumers use the Internet to look up local businesses on their mobile devices when they’re out and about. This means that at least some of your web design should be centered on providing a mobile version of your site.

For example, if you’re an Atlanta, Georgia business, you’ll want to make sure that your site is easy to connect with the area. There are many different ways to go about this; one of the oldest and most common is to have a photograph of a local landmark on your site. You can also add content that’s specific to your local area but that is far more useful than a simple picture. Developing an image of expertise on your site can to a long way toward people seeing your site as a resource and toward making an impression on them that sets you apart from the competition a bit.

A more specific example would be, if you’re an Atlanta, Georgia restaurant and you want to give your site a local feel, you could put information on your site regarding the culinary traditions of Georgia or, if you’re one of the many restaurants in Atlanta that offers food from exotic places around the world, you can put something up about the culinary traditions that apply in your case. This gives people a reason to consider your business more than the other options and, of course, it makes a difference if your site does a good job of invoking the feel of the local community.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Custom Web Design, E-commerce Design, Mobile Web Design, Flash Design, Search Engine Optimization, Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

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Google Introduces A New Advanced Search Feature Termed Reading Level

December 14th, 2010 33 comments

Google introduced a new advanced search feature this week that will allow you to filter your search results by reading level. The reading level required to comprehend your web pages does influence the position of your site in Google’s index?

What is the Google Reading Level Feature?

This is Google’s official posting about the new feature:

We made it easier for to you pinpoint exactly the information you need with a new advanced search feature that categorizes results by reading level.

For example, if you’re writing a college paper on [herbivores] you can refine to see only advanced material, or if you’re a grade school teacher preparing for a class on [herbivores] you can refine to see only basic material.

To try it out, click ?advanced search? to the right of the search box and click in the new reading level section. You can filter to see only results that are basic, intermediate or advanced, and annotate results with reading levels.

What does “reading level” mean?

Reading level refers to the readability of your web page copy. Readability is defined as the effort required to read and comprehend your content. Research has shown that text that is easy to read improves comprehension, retention, reading speed, and reading persistence.

The better the readability of your web pages, the more people will understand your marketing message.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Professional Web Design, E-commerce Web Design, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

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YouTube Increases Uploaded Video Time

December 10th, 2010 1 comment

YouTube has increased its video uploads past its 15 minute time limit. “Your creativity isn’t bound by a time limit, so why should your video uploads be?” says a YouTube blog post. The blog post did specify what the new limits will be. But it suggested that videos as long as one to two hours in length could be acceptable.

But YouTube says there are some restrictions. Extended videos will only be available to users who have never violated copyright rules and have followed YouTube’s community guidelines.

YouTube did not mention premium TV content, but some analysts think that the company is looking to even the playing field with sites such as Hulu, which allow viewers to watch regular TV shows. Some premium TV content owners are already able to upload longer videos.

YouTube claims the change is based on the ability to control copyright violations.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Web Design, E-commerce Design, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

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