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Posts Tagged ‘copywriting’

Google Introduces A New Advanced Search Feature Termed Reading Level

December 14th, 2010 33 comments

Google introduced a new advanced search feature this week that will allow you to filter your search results by reading level. The reading level required to comprehend your web pages does influence the position of your site in Google’s index?

What is the Google Reading Level Feature?

This is Google’s official posting about the new feature:

We made it easier for to you pinpoint exactly the information you need with a new advanced search feature that categorizes results by reading level.

For example, if you’re writing a college paper on [herbivores] you can refine to see only advanced material, or if you’re a grade school teacher preparing for a class on [herbivores] you can refine to see only basic material.

To try it out, click ?advanced search? to the right of the search box and click in the new reading level section. You can filter to see only results that are basic, intermediate or advanced, and annotate results with reading levels.

What does “reading level” mean?

Reading level refers to the readability of your web page copy. Readability is defined as the effort required to read and comprehend your content. Research has shown that text that is easy to read improves comprehension, retention, reading speed, and reading persistence.

The better the readability of your web pages, the more people will understand your marketing message.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Professional Web Design, E-commerce Web Design, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

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Content Rules! – Let Your Website Content Do The Talking

February 21st, 2008 No comments

It did ten years ago, and it does today. People don’t use things they don’t understand. Writing for the Web is still undervalued, and most sites spend too few resources refining the information they offer to users.

The same goes for photos: On countless sites, product images are too small, fuzzy, or they’re simply shot from a bad angle, making the product hard to see.

Attention to details for both will help generate leads from new site visitors, and keep existing site visitors.

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