When putting together an email marketing campaign, there are a lot of things you will need to avoid and even more that you will need to remember to include. No one likes to see junk or spam email in their inbox, just like they really don’t like to receive it in their postal mailbox, either. If you hope to really reach people with your email marketing campaigns, you will need to think outside the box and come up with emails people will want to read. The trick is to get people to open the email from you without tricking them into doing so. Nothing makes an email recipient hit delete faster than seeing that the subject line was a ruse.
When you’re ready to put together a marketing campaign, think long and hard about what you want to say to your potential customers. If you are advertising a sale, that’s the first thing you should consider for the subject line. For new products or services, be sure that your wording is exciting enough to get your customers to open the email. The subject line is your first impression, and if you fail, then you’ve lost a customer. If you can include the product or service in your subject and manage to make your potential customer laugh, then there is a good chance he or she will open the email to see what else you have to offer.
Once you get them to open than email. You have an even bigger job–keep them interested in the advertisement long enough to hook them. Bold fonts and colors are great if you can use them, but don’t overdo it. Overwhelming your readers with flashing letters will have them scrambling for the exit button, and then you’ll be relegated to the trash bin with any other ads you might send in the future.
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