Atlanta Web Design – DoubleDome Web Technologies

Research shows that email is the preferred communication of consumers with companies. That makes sense. Busy consumers want to send a question, request or comment and get back to their busy lives. This is good for them and good for your business. Email is easy to manage compared to the complexities of a customer service phone center.

Family and friend emails are still the most dominant form of email, however permission email acceptance continues to grow.

Email communication with family and friends represents anywhere from 35% to 37% of all email delivery, while permission based emails from businesses and brands represents around 30% in 2010. This is according to research presented by Rich Fleck, vice president of of interactive strategic services for Merkle, during MediaPost’s Email Insider Summit.

Right now email engagement is steady — with 86% checking their email account one or more times a day; around 40% check at least four times a day. Fleck says it’s good news that there are more companies being allowed to send emails to individual consumers — an average of 11.3 companies in 2010, up from 10.3 companies the year before.

Research also shows that 74% of consumers say that email is their preferred form of communication from companies, direct mail is 16%; phone calls, 4%, social messaging, 2% and text messages, 1%.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Professional Web Design, E-commerce Web Design, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

By 2015, paid local-search spending is expected to decrease 22 points from $3.1 billion this year to $2.8 billion. Paid search is projected to take the biggest dive, while spending on email marketing services is projected to double in the same period.

Growth in email marketing spend among small businesses is the third fastest after targeted display and online video. Small and medium businesses are expected to spend nearly nine times more on targeted display over the next five years, from $93 million this year to $901 million in 2015; while online video spending will jump $847 million to $2.8 billion.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Web Design, E-commerce Development, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

DoubleDome is excited to announce the arrival of Social Sharing for your email marketing campaigns. This latest feature makes it easy for your contact list members to share your emails with their friends and followers on social networks like Facebook, Twitter and LinkedIn. It can exponentially increase the reach of your emails. And we’re not the best at math, but we’re pretty sure exponents are a good thing. You’ll be feeling like a social media master in no time.

Here’s what you do:

• You click an Add Social Sharing Options button as you’re creating your campaign and select which social network icons you want to appear on your emails.
• After they receive your email, your recipients click an icon and share a link to your email with their friends and followers.
• Then jump on over to your Response area to see which list members are sharing your email, and which networks are generating the most traffic from your campaign.

Learn more about our Email Marketing Services

Email Marketing has been around for quite a while now, however there are countless businesses not taking advantage of this marketing medium. Some businesses that are, still don’t know even the basics about how to effectively use their email marketing systems, and treat these messages as just another email. Here are 3 elements that every email marketing campaign should have.

1. Personalization – Nothing says, “I don’t care about you” like a generic email. It’s like getting those letters in the mail addressed to “Valued Resident.” Personalization can come in the form of customized salutations, messages sent with a specific initiative based on a recent user activity (taking advantage of list segmentation), or even just the tone of the message itself.

2. Branding – Every message should incorporate your brand in some way. It can range from the complex, like videos and Flash, to the utterly simple, like a custom logo, customized signature or slogan. The point is, you want each email to be immediately associated with the sender.

3. Call To Action – Every message, no matter its content, must guide a user towards a specific action. If you’re sending a product announcement email, provide a link to a pre-populated shopping cart and a FAQ page. If you’re soliciting feedback, provide a link to a form, or other places to connect with the brand like your Twitter account or Facebook page. In all cases, make your call to action prominent. Tell the reader what you want them to do early and often. Once users become accustomed to your email as a portal for interaction and education, they will be much more likely to read it and respond.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Professional Web Design, E-commerce Web Design, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.