Atlanta Web Design – DoubleDome Web Technologies

Google recently announced a major modification to the way your search box works. It’s called Google Instant, and their goal is to speed up your searching process. In a nutshell, Google Instant is predictive searching based on the letters you type into the box. As you type a phrase, you are show a range of possible search queries in grey to refine your options before you hit the search button. According to Google, this will save an average of 2-5 seconds per search.

Here’s what Google has to say about the Google Instant feature:

“Google Instant is a new search enhancement that shows results as you type. We are pushing the limits of our technology and infrastructure to help you get better search results, faster. Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type.

The most obvious change is that you get to the right content much faster than before because you don’t have to finish typing your full search term, or even press “search.” Another shift is that seeing results as you type helps you formulate a better search term by providing instant feedback. You can now adapt your search on the fly until the results match exactly what you want. In time, we may wonder how search ever worked in any other way.

Benefits

Faster Searches: By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per search.

Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.

Instant Results: Start typing and results appear right before your eyes. Until now, you had to type a full search term, hit return, and hope for the right results. Now results appear instantly as you type, helping you see where you’re headed, every step of the way.”

What does this mean for your Search Engine Optimization?

While it’s a bit too soon to know for sure, there are two lines of though on the issue. There are those who believe that the new Google Instant feature will increase the importance of long-tail search terms. They reason that a searcher can continue to keep typing until they find the exact term they were looking for.

The other camp believes that Google Instant will kill the effectiveness of long-tail keyword search engine optimization. Why would people continue to type when Google is recommending different options. If Google is recommending a search term to select, who is going to continue to type an obscure or unclear term.

Only time will tell, but our guess is that targeted keyword research and effective search engine optimization will become more critical as people learn to search differently over time.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Custom Web Design, E-commerce Design, Mobile Web Design, Flash Design, Search Engine Optimization, Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

Many websites will link to your website if you pay them for the link. Is this a good method to increase the link popularity of your website, or can you get in trouble if you use paid links?

Google is very clear about paid links. They don’t like them. Google even has an official form that enables webmasters to report paid links to Google:

“Google and most other search engines use links to determine reputation. A site’s ranking in Google search results is partly based on analysis of those sites that link to it.

Link-based analysis is an extremely useful way of measuring a site’s value, and has greatly improved the quality of web search. Both the quantity and, more importantly, the quality of links count towards this rating.

However, some SEOs and webmasters engage in the practice of buying and selling links that pass PageRank, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. Buying or selling links that pass PageRank is in violation of Google’s webmaster guidelines and can negatively impact a site’s ranking in search results.”

Only time will tell, but our guess is that targeted keyword research and effective search engine optimization will become more critical as people learn to search differently over time.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Custom Web Design, E-commerce Design, Mobile Web Design, Flash Design, Search Engine Optimization, Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

Google has released an official statement about poor inbound links

Last month, Google published an official statement about low quality links in their webmaster blog. Here are the main statements:

• Linking is a significant factor in Google’s ranking algorithm but it is just one of many factors. Other factors are the content of your web pages, the site structure and the appearance of a keyword in the different web page elements.
• If you have a high quality website and get links from spammy websites, try to contact the website owners and ask them to remove their links. Google will not help you with that.
• It the webmasters of the spammy website are not cooperative, don’t worry and focus on the links that are under your control.
• Google recommends to optimize the many factors than influence indexing and ranking. The top 10 optimizer in our website optimization tool has been designed for exactly that task.
• It analyzes dozens of factors that influence the position of your website in the search results and it shows you what exactly you have to change so that Google will list your website on the first result page.
• Google says that low-quality links rarely stand the test of time and that they may not be considered by Google’s ranking algorithm.
• If you want to make sure Google knows about the spammy links and is valuing them appropriately, you can report them to Google with their spam report or paid links report forms.