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Posts Tagged ‘interactive marketing’

Learning About the Internet Explorer 6 Countdown

April 13th, 2011 No comments

Like most people, you’ve probably gotten pretty comfortable with your Internet Explorer 6. It’s hard to believe that it’s almost ten years old and is very outdated. Yet, getting people to change their browsers can be a difficult task. To combat this problem, Microsoft has created a countdown to assist users in updating their old browsers.

One of the best reasons to upgrade to the latest browser version is for properly viewing sites. You may have noticed that not all sites you visit open properly (or at all). This can also be happening to your own customers. If they can’t view your website correctly, customers will quickly exit and find a site they can use.

You’ll find that you may need to assist your customers in upgrading their browsers to the most current version. Gently, or maybe not so gently, reminding people to upgrade can help to improve the viewing of not only your site but others on the Internet as well. With today’s special graphics and layouts you’ll want to make sure that everyone will view your site as it was intended to be viewed.

Internet Explorer 6Improper viewing of your site can cost you sales. If you want to have a highly technical site with graphics and videos, you’ll want your visitors to view it using the most current browser. In fact, viewing it with an outdated browser can be difficult if not impossible. This may cause people to quickly escape from your site.

The first step towards getting rid of Internet Explorer 6 is to upgrade your own browser. You’ll find that using the latest browser will greatly improve your web browsing experience and will increase the speed at which sites will load. You’ll also notice the ability to view every site that you encounter without any issues or prolonged load times.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Professional Web Design, E-commerce Web Design, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

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Email Marketing – The Essential Marketing Tool for Small Business

February 18th, 2011 No comments

Email Marketing ServiceEmail marketing remains a tool that is far under-utilized and yet remains one of the leading profit tools with the greatest level of potential in the world of marketing. Overall, email marketing provides you with several critical benefits that are difficult to obtain elsewhere. These benefits include the ability to motivate customers to make return visits and additional purchases, superior customer satisfaction and the opportunity to encourage prospective customers to make the decision to buy from you. When used correctly, email marketing offers the opportunity to double or perhaps even triple your profits while only spending a small fraction of your marketing budget. In consideration of the many marketing tools available today, this makes email marketing not only important for small businesses, but an absolute essential.

One of the reasons that email marketing is so powerful is that it is personal. The simple fact is that people buy from people they trust. Email marketing provides you with the rare and unique opportunity to develop a personal relationship with your contact or existing customer. When you are able to market to them on a personal level and develop that all-important sense of trust, your chances of making a sale dramatically increase. In today’s online world, this is vital to any business.

In addition, email marketing is also quick. Time is of the utmost importance today. This remains true not only for businesses but also for customers. Most people do not have time to answer phone calls and return messages. An email message provides them with a rapid introduction to your products and services. An effective message, when combined with an email headline that is so compelling they simply must open it gives you the ability to improve your bottom line in record time.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Professional Web Design, E-commerce Web Design, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

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Taking Advantage of the Ability to Optimize Local SEO

February 17th, 2011 No comments

search_engine_optimizationWhere are you in terms of your local SEO? Do you know?

Today it is crucial for every business to develop a presence on the first page of a customer search when the user is searching for a product or service in the local area. For instance, if you operate a carpeting business in Atlanta, Georgia it is essential that the name of your business appear on the first page whenever a customer in Atlanta searches for carpeting businesses. The question is: what can you do to maximize your chances of landing on that crucial first page?

There are actually a few different ways in which you can improve your chances and optimize your local SEO. The first step is to make sure you are listed with the search engines. While this sounds simple and easy enough, it is surprising the number of businesses that overlook this crucial step. Being listed by Google Maps can assist you significantly when it comes to maximizing local SEO. You will need to complete an application and then become verified. The process can take some time before your business will begin to show up, but it is time that is well spent and worth the effort. Remember, the more exposure your business receives, the more your business will grow.

Another effective way to optimize your site’s SEO for your local region is to be sure you are listed within the yellow pages directories. Some of the most common examples of these directories include Yellow Pages, CitySearch and Yellow Book. People really have not changed that much. They still continue to use these sites in the same way they once let their fingers do the walking through the traditional yellow pages of the phone book. The only difference is that now they are letting their fingers do the walking online. Local SEO is crucial to your website and should not be overlooked.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Professional Web Design, E-commerce Web Design, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

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Search Engine Optimization for Local Areas

February 1st, 2011 2 comments

Search engine optimization is a way of improving your site so that it gets more attention from the search engines when they come around to index you. This is done, in part, by developing content for the site. One way to make sure your site is seen is to make an effort to target your local area. For an Atlanta, Georgia pest control business, for example, it would be much easier and more productive to develop content specific to Atlanta, Georgia than it would be to develop content about pest control in general.

This is simply due to competition. If your search engine optimization efforts are for pest control on the whole, you’re going to be competing with every single pest control business out there. This includes the huge national names and more. If you’re only doing business in Atlanta, anyway, there’s no point in trying to get to the top of the heap for pest control on a national level. Even if you cover the entire state of Georgia, it makes sense to have a lot of search engine optimization effort directed toward the state than it does to have it directed to a more national audience.

Consider who you really want to reach when you’re working on search engine optimization. Web designers can help you to determine good strategies for this effort and can develop your site accordingly. They’ll also make sure that the code that makes your site work is up to web development standards, which is another hugely important part of SEO. The search engines thrive on providing good resources, so they tend to look favorably upon businesses that go to the trouble to make their sites a bit better than the rest and that emphasize standards-compliant and reliable designs.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Professional Web Design, E-commerce Web Design, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

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Integrated Marketing Programs Shouldn’t Just Be For Fortune 500 Companies

Web design goes hand in hand with integrated marketing strategies.? People focus so much on the web interface of their company that they sometimes lose sight of the bigger picture.? Creating a consistent company image is key when establishing a brand name in the market place.? This can be tough for amateurs, so many people turn to professional design firms to get the best results.? If you are developing an outreach strategy, do not forget about integrated marketing as you set your marketing budget.

Integrated marketing is an approach that relies on consistency and systematic strategy.? It is important to establish consistent images, content, and tone as you create and deliver marketing messages and materials.? A brand can generate greater sustainability over time by doing this.? Establishing consistency between various media and points of distribution will really pay off in the long run.? Aside from a company’s web design and presence on the internet, there are also other media outlets to address.? Print, radio, and television campaigns are very effective for marketing.? However, the effectiveness of all these campaigns depends largely on the integration of each element.

A professional web design company can help in this regard.? You see, it is all about getting the lion’s share while dealing with fewer metrics on performance and lowering overall costs.? Most companies have limited budgets, and that means there is a need to focus on the expenditure of dollars and other resources.? When you create an integrated marketing campaign, the results multiply.? It is possible to set up an outreach strategy that benefits from past messages and builds on that momentum for new marketing messages.

Once of the most prominent examples of this concept is logo design.? Think about some of the most powerful and lasting logos out there.? McDonald’s and Pepsi come to mind as iconic logos that have stood the test of time.? Consistency and long term application is important for a brand logo.? Skillful design sets the foundation.? A web design firm can work to integrate logos for all forms of media.? Developing a sleek logo that can be used in various marketing settings is crucial.? The same is true for other design details.? Marketing materials must flow together across different types of media.? You get better results when you project the same tone and message in your web, print, radio, and TV campaigns.? This is how you build brand recognition and establish a positive image.

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