Atlanta Web Design – DoubleDome Web Technologies

You have probably seen the ads that show up on search engine pages and throughout many other sites around the web. How many times have you actually clicked on one of those ads? The only way that people generally click on the ads is if it is for something that already interests them or that they are already looking for on the net. As someone who owns a business that is selling online, this should clue you in to how you should be using pay per click ads.

However, you have to be able to target your ads if you want them to work properly and to help you garner more sales. A professional will be able to analyze the best keywords and create the ads for you. You will be able to determine how much you are able to spend, and the pros will be able to give you ideas on how to change, grow and improve your online marketing efforts.

The pay per click advertisement also happens to be quite affordable. You are only going to have to pay when someone clicks on the ad, and we’ve already established that people are only going to click on the ad if they find it matches something that they need or they are searching for already. This is a targeted approach to finding your market, and you can do it without spending a lot of money.

Those customers who do click on your ad are more than likely going to buy the products that you have for sale. Of course, you have to make sure that you have a great website that makes it easy for them to buy. Pay per click advertising will be able to bring the customers to your site, but your sales pitch and product have to be stellar in order to make the sale. Have a professional help you with all aspects of the marketing to make it easier.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Atlanta Web Design, Atlanta Ecommerce Website Design, Mobile Web Design, Flash Design, Atlanta Search Engine Optimization (SEO), Atlanta Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

1. Hundreds of thousands of businesses advertise on Google AdWords but 80% of Google’s US revenue comes from about 1.5% of the advertisers (large companies such as Amazon, eBay, BizRate, etc., source: SEMrush).

2. The overall industry average click fraud rate in Q2 was 12.7%. That’s down from 13.8% for Q1 2009 and from the 16.2% rate reported for Q2 2008. (source: ClickForensics)Click fraud is a type of Internet crime that occurs in pay per click online advertising when a person, automated script or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having actual interest in the target of the ad’s link.

3. The paid clicks in Q2/2009 were up 15 percent year-over-year, but down 2 percent from the first quarter. (source: Google Q2/2009 earnings summary)

Increase efficiency with CSV import.

Many advertisers have requested the ability to import CSV files in AdWords Editor, and we’re happy to announce this feature is now available in the new versionwe’re happy to announce this new feature. If you make changes to your account in a spreadsheet or a custom application, you can now import your spreadsheet directly into AdWords Editor, then post your new or edited items. Learn more

Save time by downloading or updating selected campaigns.

Have you ever waited a long time for your account to download, when all you want to do is work with one or two campaigns? Now you can just download the campaign (or campaigns) that you want to edit, leaving the rest of the account alone. You may also choose to download or update only active campaigns (or only paused campaigns). Learn more

Make the most of Keyword Opportunities.
We’ve made a few changes to the Keyword Opportunities tool that should make it easier to manage your keyword data. On the “Search-based keywords” tab (the AdWords Editor version of the Search-based Keyword Tool) you can now view and organize new keywords by topical category, letting you zero in quickly on the keywords that are most relevant to your account. Also, when you export or copy keywords, the Keyword Opportunities columns (such as Volume and Competition) are now included. As another response to advertisers’ requests, you can now add terms to your account as either keywords, negative keywords, or campaign negative keywords.

A study by the U.K. Internet Advertising Bureau with Lightspeed Research found that online consumers of all ages believe they are more likely to pay attention to ads from the early evening onward. Younger audiences in particular showed more interest in commercial messages as the day progressed, while older age groups had distinct peaks in attention between 9 a.m. and 12 p.m. and from 2 p.m. to 6 p.m.

Only 4.6% of consumers say they’re likely to pay attention before 9 a.m., but after 6 p.m. the figure climbs to 51.6% and, for 35- to 44-year-olds, as high as 59%. In the 12 p.m. to 2 p.m. lunchtime slot, consumers have other things on their mind and an average of only 11% pay attention to ads.