Atlanta Web Design – DoubleDome Web Technologies

With so much information online these days, it’s easy to get lost in the crush of websites and directories. Whether you want to believe it or not, there are hundreds of other companies out there just like yours, and some may even have similar names. You can hope for people to find you with a quick search engine search, but there is a good chance that you won’t appear in search results until the tenth or eleventh page. Since studies show that most people won’t look past page three for the information they need, you’re kind of out of luck.

The problem for many small businesses is that search engine optimization can be quite expensive, but there are some things you can take care of on your own before bringing in an SEO company. First of all, make sure that your URL, or website address, clearly identifies the content of the website. This will ensure that your site shows up early and often in search engine results, and your goal should be within the first three pages. You should also make sure that your website content clearly covers everything that your website has to offer. It is extremely important that you have no typos or errors, because this could cause any searches for that word to return zero results. Concentrate specifically on keyword density to ensure that your website will climb the search result ranks when specific words are searched.

Finally, use article marketing to link back to your website. This will help you to rise in the rankings, especially if the content is well written and entices people to click the links that you provide in the articles. Some of these ideas will require help from outside sources, but there are some things you can take care of on your own. The more you understand search engine optimization, the less you will need to rely on someone else.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Professional Web Design, E-commerce Web Design, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

Last week, J. C. Penney was penalized by Google because they used paid links to advertise their website. This week, Forbes.com has been penalized because they sell links. Is your website in danger? Which search engine optimization methods are safe to use?

Paid links and other forms of web spam

Google’s most recent activities focused on paid links spam. However, that’s not the only form of spam that will get you in trouble with Google. Earlier this year, Google announced that they are going to fight web spam stronger than before in 2011.

In addition to paid links, Google considers the following spam:

• Made For Adsense Websites That Consist Of Scraped Content
• Cloaking And False Redirects (Google Gets Other Pages Than Real Web Surfers)
• Keyword Stuffing And Pages Loaded With Irrelevant Words
• Hidden Text Or Hidden Links
• Misspellings Of Well-Known Websites
• Fully Automated, Unrelated And Centralized Link Farms
• Other Methods That Try To Trick Search Engines

All of these methods have once thing in common: they worked well in the past and they enabled you to quickly get high rankings on Google. However, these methods also have in common that Google can discover them. Websites that use these methods will be penalized sooner or later.

Search engine optimization methods that are safe to use

Spammy search engine optimization methods will get your website in trouble. It doesn’t help to have a big name (J. C. Penney or Forbes) and it also does not help to display AdWords ads on your website. If you want to get lasting results, you have to use ethical search engine optimization methods that are beneficial to website owners, web surfers and search engines.

Ethical search engine optimization leads to a symbiotic relationship:

Search engines: They win as they are provided with pages that are easy to understand and that contain the quality information that their visitors search for.

Searchers: They win as they are getting what they ask for from the search engines. They search for “green widgets” and get a page about green widgets.

Website Owners: They win as they are getting quality visitors who are interested in what their website has to offer.

The following search engine optimization methods are safe to use and they lead to lasting results:

• Optimization Of Existing Web Pages, HTML Code And Web Page Contents
• Creating Good Content For Your Website
• Organic Link Building To Get High Quality Backlinks

If you use these methods to optimize your web pages, your website will get lasting results. It takes longer to get high rankings with ethical search engine optimization methods but your website will be safe. If you plan to build a lasting business, you must use ethical search engine optimization methods.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Web Design, E-commerce Development, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

Late Thursday Google announced it made a major change to its ranking algorithm in an attempt to improve the rankings of high-quality websites in its search engine results. This change would also reduce the visibility of low quality websites.

While Google did not explicitly say this, the modifications appear to be focused in part at content farms like Answerbag and eHow. These websites generate articles based on popular search queries so they will be placed at the top of the rankings and attract clicks.

Google has been facing criticism from some users for allowing articles that aren’t useful to appear prominently in search results. That has now changed, according to the company.

“This update is designed to reduce rankings for low-quality sites — sites which are low-value add for users, copy content from other Web sites or sites that are just not very useful,” Amit Singhal, a Google fellow, and Matt Cutts, who leads Google’s spam-fighting team, wrote in a company blog post. “At the same time, it will provide better rankings for high-quality sites — sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”

Google says it makes about 500 revisions a year to its algorithm, but most are so small that Google doesn’t announce them. This one is predicted to affect slightly less than 12 percent of search queries, Google said, so it is big enough to significantly change the ranking results seen.

Search engine optimization, SEO, is continually changing and shifting. It never remains static, but is dynamic in nature; presenting a challenge to businesses that want to take full advantage of the benefits it offers. In previous years, if you wanted to harness the power of SEO, there was very little you had to do beyond identifying some keywords. Those times have changed and search engines have become much smarter and more sophisticated. Pages that are keyword stuffed are not punished. Users are no longer reluctant to report spam. The simple fact is that SEO trends have changed in response to the evolution of the technology and if you want to successfully compete, you must stay abreast of the most recent trends in SEO.

The leading websites on the Internet today now feature not only relevant keywords but also key phrases that are appropriate within the content of their back links. Known as anchored inbound links, they are an essential part of modern SEO. Strategic backlinking can be an incredibly productive method for dominating a market, regardless of what it might be. In fact, this method alone can be especially advantageous for the local business enterprise.

Social media has also had a tremendous impact on SEO. It seems everyone is sharing, posting, tweeting and in general, getting involved online. Any website owner today that wants to ensure their site is able to compete must make sure they are taking full advantage of the wide spectrum of social media available today, including Facebook, Twitter, LinkedIn and more. While the world of modern SEO may seem as though it is thoroughly complex and confusing, a professional search engine optimization firm experienced in the latest trends regarding SEO can help to ensure your site is up to date and ready to take advantage of everything SEO has to offer.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Professional Web Design, E-commerce Web Design, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

Where are you in terms of your local SEO? Do you know?

Today it is crucial for every business to develop a presence on the first page of a customer search when the user is searching for a product or service in the local area. For instance, if you operate a carpeting business in Atlanta, Georgia it is essential that the name of your business appear on the first page whenever a customer in Atlanta searches for carpeting businesses. The question is: what can you do to maximize your chances of landing on that crucial first page?

There are actually a few different ways in which you can improve your chances and optimize your local SEO. The first step is to make sure you are listed with the search engines. While this sounds simple and easy enough, it is surprising the number of businesses that overlook this crucial step. Being listed by Google Maps can assist you significantly when it comes to maximizing local SEO. You will need to complete an application and then become verified. The process can take some time before your business will begin to show up, but it is time that is well spent and worth the effort. Remember, the more exposure your business receives, the more your business will grow.

Another effective way to optimize your site’s SEO for your local region is to be sure you are listed within the yellow pages directories. Some of the most common examples of these directories include Yellow Pages, CitySearch and Yellow Book. People really have not changed that much. They still continue to use these sites in the same way they once let their fingers do the walking through the traditional yellow pages of the phone book. The only difference is that now they are letting their fingers do the walking online. Local SEO is crucial to your website and should not be overlooked.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Professional Web Design, E-commerce Web Design, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.