Atlanta Web Design – DoubleDome Web Technologies

Where are you in terms of your local SEO? Do you know?

Today it is crucial for every business to develop a presence on the first page of a customer search when the user is searching for a product or service in the local area. For instance, if you operate a carpeting business in Atlanta, Georgia it is essential that the name of your business appear on the first page whenever a customer in Atlanta searches for carpeting businesses. The question is: what can you do to maximize your chances of landing on that crucial first page?

There are actually a few different ways in which you can improve your chances and optimize your local SEO. The first step is to make sure you are listed with the search engines. While this sounds simple and easy enough, it is surprising the number of businesses that overlook this crucial step. Being listed by Google Maps can assist you significantly when it comes to maximizing local SEO. You will need to complete an application and then become verified. The process can take some time before your business will begin to show up, but it is time that is well spent and worth the effort. Remember, the more exposure your business receives, the more your business will grow.

Another effective way to optimize your site’s SEO for your local region is to be sure you are listed within the yellow pages directories. Some of the most common examples of these directories include Yellow Pages, CitySearch and Yellow Book. People really have not changed that much. They still continue to use these sites in the same way they once let their fingers do the walking through the traditional yellow pages of the phone book. The only difference is that now they are letting their fingers do the walking online. Local SEO is crucial to your website and should not be overlooked.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Professional Web Design, E-commerce Web Design, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

One way a business can do well on their search engine optimization programs is to make an effort to be useful to their clients. When clients come to your site, they should get a bit more than a sales brochure for their efforts. The idea behind many SEO efforts is to develop a site into something that’s actually useful for the reader. This entails some basic considerations.

• The site should be easy to navigate
• The site should have standards-compliant code
• The site should have substantive content
• The site should not stuff keywords

If you know a little bit about search engine optimization, you’ve probably heard about keywords. These are simply words that make a site likely to be more relevant to a search and, thus, that make a site more likely to show up in results. If you were an Atlanta, Georgia business and wanted to make sure that you came up among the results for businesses of your type in the area, you’d make sure to mention Atlanta and Georgia a bit in your copy. Stuffing is when you simply state the keyword over and over absent any relevant context. This is considered a form of spamming by the search engines and will get you tossed out of their indexes.

Ask your web design company about search engine optimization and content. They can help you to set aside certain areas of your site for this content and, provided that you make a good effort at having good content developed, your site will be useful to your visitors. This gives you considerable credibility in the eyes of your customers, of course, and gives off the image of a company that puts some thought behind its web design beyond how to make a buck off of it.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Custom Web Design, E-commerce Design, Mobile Web Design, Flash Design, Search Engine Optimization, Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

Search engine optimization is a way of improving your site so that it gets more attention from the search engines when they come around to index you. This is done, in part, by developing content for the site. One way to make sure your site is seen is to make an effort to target your local area. For an Atlanta, Georgia pest control business, for example, it would be much easier and more productive to develop content specific to Atlanta, Georgia than it would be to develop content about pest control in general.

This is simply due to competition. If your search engine optimization efforts are for pest control on the whole, you’re going to be competing with every single pest control business out there. This includes the huge national names and more. If you’re only doing business in Atlanta, anyway, there’s no point in trying to get to the top of the heap for pest control on a national level. Even if you cover the entire state of Georgia, it makes sense to have a lot of search engine optimization effort directed toward the state than it does to have it directed to a more national audience.

Consider who you really want to reach when you’re working on search engine optimization. Web designers can help you to determine good strategies for this effort and can develop your site accordingly. They’ll also make sure that the code that makes your site work is up to web development standards, which is another hugely important part of SEO. The search engines thrive on providing good resources, so they tend to look favorably upon businesses that go to the trouble to make their sites a bit better than the rest and that emphasize standards-compliant and reliable designs.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Professional Web Design, E-commerce Web Design, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

In November 2010, the Bing and Yahoo! search engines had 14.4% and 14.6% market share, respectively, which means the combined market share of the search engines rose to 29% , according to Compete’s search data.

Bing.com also saw the highest growth in the number of unique visitors, with a month-over-month increase of 7.4 percent (Yahoo?s number of UVs actually declined .3 percent). In November 2009, Bing’s market share was just over 10%, according to Compete.

Google recently announced a major modification to the way your search box works. It’s called Google Instant, and their goal is to speed up your searching process. In a nutshell, Google Instant is predictive searching based on the letters you type into the box. As you type a phrase, you are show a range of possible search queries in grey to refine your options before you hit the search button. According to Google, this will save an average of 2-5 seconds per search.

Here’s what Google has to say about the Google Instant feature:

“Google Instant is a new search enhancement that shows results as you type. We are pushing the limits of our technology and infrastructure to help you get better search results, faster. Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type.

The most obvious change is that you get to the right content much faster than before because you don’t have to finish typing your full search term, or even press “search.” Another shift is that seeing results as you type helps you formulate a better search term by providing instant feedback. You can now adapt your search on the fly until the results match exactly what you want. In time, we may wonder how search ever worked in any other way.

Benefits

Faster Searches: By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per search.

Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.

Instant Results: Start typing and results appear right before your eyes. Until now, you had to type a full search term, hit return, and hope for the right results. Now results appear instantly as you type, helping you see where you’re headed, every step of the way.”

What does this mean for your Search Engine Optimization?

While it’s a bit too soon to know for sure, there are two lines of though on the issue. There are those who believe that the new Google Instant feature will increase the importance of long-tail search terms. They reason that a searcher can continue to keep typing until they find the exact term they were looking for.

The other camp believes that Google Instant will kill the effectiveness of long-tail keyword search engine optimization. Why would people continue to type when Google is recommending different options. If Google is recommending a search term to select, who is going to continue to type an obscure or unclear term.

Only time will tell, but our guess is that targeted keyword research and effective search engine optimization will become more critical as people learn to search differently over time.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Custom Web Design, E-commerce Design, Mobile Web Design, Flash Design, Search Engine Optimization, Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.