According to a study by Internet marketing firm Hubspot, business blogs that post more frequently receive more leads. Corporate blogs with 0-11 posts generate a average of three leads. From 12-23 posts, the average rises to 10. When a blog hits the 52 post mark. They generate an average of 23 leads.
If your company doesn’t have a blog, you have even more motivation to start one right now. Hubspot states that businesses with corporate blogs generate 67 percent more leads than non-blog websites.
Why is this? Search Engine Optimization. The more content on your business site, the better chances of being found by people searching for your products or services. The quality of the blog posts are critical to the process. The use of keywords in titles and content, and generating back links to the company blog plays a significant role in search engine rankings.
Contact DoubleDome Web Technologies if you would like to set up a corporate blog or search engine optimization campaign.
Christopher Bradley SEO Services, Web Design blog, corporate blog, search engine optimization, seo, web design
A clean and well organized sitemap is one of the most important SEO tools that you can employ at the launch of your new web design project. With a well developed sitemap.xml file, you will actually be pointing search engine crawlers to every page that you have included in your website. Without the file, pages that are not directly linked off of your front page could potentially be ignored and remain unlisted in the search engine results.
To build a successful site map, use the following steps:
1. Make a list of each page on your your website and its URL.
2. Assign each of the pages a priority ranking, which is a number between zero and one.
3. Make a note of when each page was last updated.
4. Assign an update frequency for each page. This could be daily, weekly, etc.
Once you have this information for your site, you are prepared to put together the site map file for your website. If you have created your website using a content management system, there is probably a site map generator plug-in that you can use to automatically generate this file for you. If not, consider using a professional web design firm to assist you with this project.
Christopher Bradley SEO Services, Web Design search engine optimization, seo, web design
Many websites will link to your website if you pay them for the link. Is this a good method to increase the link popularity of your website, or can you get in trouble if you use paid links?
Google is very clear about paid links. They don’t like them. Google even has an official form that enables webmasters to report paid links to Google:
“Google and most other search engines use links to determine reputation. A site’s ranking in Google search results is partly based on analysis of those sites that link to it.
Link-based analysis is an extremely useful way of measuring a site’s value, and has greatly improved the quality of web search. Both the quantity and, more importantly, the quality of links count towards this rating.
However, some SEOs and webmasters engage in the practice of buying and selling links that pass PageRank, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. Buying or selling links that pass PageRank is in violation of Google’s webmaster guidelines and can negatively impact a site’s ranking in search results.”
Christopher Bradley SEO Services Google, search engine optimization, seo
