Atlanta Web Design – DoubleDome Web Technologies

The creation of a website should be viewed as a cooperative venture. The web designers bring to the table expertise in web design, knowledge of the latest html features, the ability to integrate whatever special features the client desires, techniques for search engine optimization, etc. At first blush, this may make it sound as if the web design company needs no help, such that the client may feel that they should just stay out of the way.

Nothing could be further from the truth. It’s your website and your content that are going to be on display and no one knows better than you which items are most important. That’s why it is critical to spend some serious time organizing your website content in advance. It doesn’t have to be perfect, but it should be as complete as possible. It will ensure that your web designers have a clear picture of what you want to say before they begin work. This will allow them to structure the web design in a manner that is best suited to getting your message across. When websites are built in this manner, everyone wins: the client as well as the web design company.

Web design usability guidelines have been the same for years. There will always be something new in the media or technology. The latest and greatest Facebook or Twitter is great, but how do you relate those to your primary business focus? The fact is that unless you have basic web design usability down, these new technologies merely mask your sites fatal flaws.

The most significant design flaws effecting business value generally ignore the following:

1. Communicate clearly so that users understand you. Users allocate minimal time to initial website visits, so you must quickly convince them that the site’s worthwhile.
2. Provide information users want. Users must be able to easily determine whether your services meet their needs and why they should do business with you.
3. Offering simple, consistent page design, clear navigation, and an information architecture that puts things where users expect to find them.

Get these three right, and you will enhance your site’s credibility, ease a user’s way through the site, and do far more for the site’s business value.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Custom Web Design, E-commerce Design, Mobile Web Design, Flash Design, Search Engine Optimization, Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

Mom always stressed how important first impressions are….

What does your home page say about you or your company? Chances are, if it’s like many websites out there, very little. Many companies realize that websites are a prime marketing channel for their business, but they forget that other people, including potential customers don’t eat, drink, breathe and sleep their products. This means that their website home page ends up being a showcase for whatever company project has the focus at the moment.

Some of the more common elements of a company home page are:

• Products for sale
• News and Press Releases
• Events and Announcements
• Navigation
• Search

What’s missing from many home pages is a clear and concise description of the company. If your customers can’t figure out what you’re trying to sell or do for them right away they might just give up and leave immediately.

What About Existing Customers?
You might be asking, “But our existing customers already know who we are and what we do.” While that is probably true, your Web site should be a ready resource for attracting new customers as well as retaining existing ones. But if the new customers aren’t really sure what you offer, they might leave for a firm that is more clear.

What you should aim for is a balance between providing the tools returning customers crave with the information that new customers need to make the decision to go with your company. This can be just a sentence or two, with links to more if they need or want it. Leaving this out may satisfy one department’s need for one more sentence about their product, but risks alienating new customers before they’ve even gotten to that product.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Professional Web Design, E-commerce Web Design, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

If your website is difficult to use, visitors will leave. If your homepage fails to clearly state what your company offers and what visitors can do on the site, they will leave. If users get lost on your website, they will leave. If a website’s information is hard to read or doesn’t answer their high-level questions, they will leave.

Clear Enough?

For business websites, usability could be the lost sales lead of the year.

The first law of e-commerce is that if users cannot find the product, they cannot buy it either.

For intranets, usability is a matter of employee productivity. Time users waste being lost on your intranet or pondering difficult instructions is money you waste by paying them to be at work without getting work done.

Is it time for a website redesign?

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Custom Web Design, E-commerce Design, Mobile Web Design, Flash Design, Search Engine Optimization, Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

Usability is a web design term on how easy a site’s user interface is to use. The word “usability” also refers to methods for improving ease-of-use during the design process.

There are five elements of Usability generally defined:

1. Learnability: How easy is it for users to accomplish basic tasks the first time they encounter the design?
2. Efficiency: Once users have learned the design, how quickly can they perform tasks?
3. Memorability: When users return to the design after a period of not using it, how easily can they reestablish proficiency?
4. Errors: How many errors do users make, how severe are these errors, and how easily can they recover from the errors?
5. Satisfaction: How pleasant is it to use the design?

How is your website’s usability?

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Professional Web Design, E-commerce Web Design, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.