With so much information being shared on the Internet in this day and age, it is virtually impossible to have a successful business without a well run website. Unfortunately, this opens the doors to many people who throw together a business card and present themselves as a web designer. Desperate businesses, especially small ones with little budgets for website design, jump at the chance to get a professional designer for a smaller amount of money. The problem is that just knowing how to put together a website does not a professional make. There are so many aspects of a successful website, and if your designer doesn’t know how to put those factors to good use for you, then he or she is not the right choice.
Before you entrust something so vitally important to just any web design company, you should verify all references and experience. Take a look at your prospective designer’s portfolio and even cruise around one of the websites he or she has designed. When you’re sure that he or she can take care of the aesthetics of your website, then it’s time to discuss the back end mechanics. With your snazzy new site, you want to know that your prospective customers are going to see it, love it, and visit it often. What’s the point of spending a lot of money on a website that the same twenty people see over and over again? You need to make sure that your web designer understands how website usability, search engine optimization, pay-per-click campaigns and email marketing techniques integrate into a true Internet marketing strategy to drive more traffic to your lovely new website. If he or she doesn’t understand how to help you build a larger audience for your business, then you should probably keep looking for a web designer that can produce more than just a great business card.
DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Professional Web Design, E-commerce Web Design, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.
The creation of a website should be viewed as a cooperative venture. The web designers bring to the table expertise in web design, knowledge of the latest html features, the ability to integrate whatever special features the client desires, techniques for search engine optimization, etc. At first blush, this may make it sound as if the web design company needs no help, such that the client may feel that they should just stay out of the way.
Nothing could be further from the truth. It’s your website and your content that are going to be on display and no one knows better than you which items are most important. That’s why it is critical to spend some serious time organizing your website content in advance. It doesn’t have to be perfect, but it should be as complete as possible. It will ensure that your web designers have a clear picture of what you want to say before they begin work. This will allow them to structure the web design in a manner that is best suited to getting your message across. When websites are built in this manner, everyone wins: the client as well as the web design company.
Web design usability guidelines have been the same for years. There will always be something new in the media or technology. The latest and greatest Facebook or Twitter is great, but how do you relate those to your primary business focus? The fact is that unless you have basic web design usability down, these new technologies merely mask your sites fatal flaws.
The most significant design flaws effecting business value generally ignore the following:
- Communicate clearly so that users understand you. Users allocate minimal time to initial website visits, so you must quickly convince them that the site’s worthwhile.
- Provide information users want. Users must be able to easily determine whether your services meet their needs and why they should do business with you.
- Offering simple, consistent page design, clear navigation, and an information architecture that puts things where users expect to find them.
Get these three right, and you will enhance your site’s credibility, ease a user’s way through the site, and do far more for the site’s business value.
DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Custom Web Design, E-commerce Design, Mobile Web Design, Flash Design, Search Engine Optimization, Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.
If your website is difficult to use, visitors will leave. If your homepage fails to clearly state what your company offers and what visitors can do on the site, they will leave. If users get lost on your website, they will leave. If a website’s information is hard to read or doesn’t answer their high-level questions, they will leave.
Clear Enough?
For business websites, usability could be the lost sales lead of the year.
The first law of e-commerce is that if users cannot find the product, they cannot buy it either.
For intranets, usability is a matter of employee productivity. Time users waste being lost on your intranet or pondering difficult instructions is money you waste by paying them to be at work without getting work done.
Is it time for a website redesign?
DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Custom Web Design, E-commerce Design, Mobile Web Design, Flash Design, Search Engine Optimization, Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.
