Atlanta Web Design – DoubleDome Web Technologies

The creation of a website should be viewed as a cooperative venture. The web designers bring to the table expertise in web design, knowledge of the latest html features, the ability to integrate whatever special features the client desires, techniques for search engine optimization, etc. At first blush, this may make it sound as if the web design company needs no help, such that the client may feel that they should just stay out of the way.

Nothing could be further from the truth. It’s your website and your content that are going to be on display and no one knows better than you which items are most important. That’s why it is critical to spend some serious time organizing your website content in advance. It doesn’t have to be perfect, but it should be as complete as possible. It will ensure that your web designers have a clear picture of what you want to say before they begin work. This will allow them to structure the web design in a manner that is best suited to getting your message across. When websites are built in this manner, everyone wins: the client as well as the web design company.

This is great news for web designers, flash designers, and anyone else in the interactive space!

The longstanding complaint in online advertising circles is that the Web has yet to receive its fair of ad spending, considering the amount of time most Americans spend online these days.

Conventional wisdom has been that online advertising still pulls in less than 10 percent of all media dollars, while more and more users spend as much as 20 and 30 percent of their media time surfing the Internet.

Yet according to a new report issued by eMarketer, online industry executives may soon have less to complain about. The researcher predicts that the Web?s share of ad dollars will approach 10 percent this year and will exceed 15 percent by 2013. Those projections are based on recent trending, as the Internet?s share of total spending has been gradually increasing by a rate of one percent each year, found eMarketer.

Ironically, that rate of growth should accelerate because of the ongoing recession, which is causing many brands to reevaluate all of their ad and marketing budgets, according to the report. That optimistic assessment comes just after eMarketer revised its 2009 online ad spending forecast, dropping an earlier prediction of 8.9 percent growth to 4.5 percent.

Despite that slowdown, the Web is benefiting from an overall share shift, claims eMarketer. ?Marketers are spending more on Internet ads, while spending less on advertising in other media, such as newspapers, radio and magazines,? reads the report. That shift is being driven primarily by most brands? intensifying need to track and justify every ad dollar in the current climate?which the Web?s inherent trackability offers.

?Digital marketing offers compelling benefits, especially for cash-conscious companies,? said David Hallerman, eMarketer senior analyst . ?Marketers can more readily measure the results of Internet advertising than with most traditional media.

This produces more efficient advertising and higher ROI, which in turn pushes traditional media to compete with lower pricing.?

Unless you’ve just invented something that no one else can sell, what you do offline is crucial to the success of your small business website. Here are 5 offline suggestions for getting you website noticed.

1. All marketing materials should proudly display your website’s URL for additional information. This includes business cards, letterhead, envelopes, brochures, flyers, folders and fax coversheets.

2. If you have a phone system that uses an automated attendant, don’t forget to let your customer and prospects know about information located on your website.

3. Issue press releases on your site and to the news wires. This gives prospects and current customer an idea as to how well you’re doing. They are also great content for search engine crawlers.

4. If you write a guest column or a feature article related to your industry, make sure to mention your website with your contact information. Even your email address will have the URL after the @ sign.

5. Promote your website offline on any of your vehicles, billboards, license plate frames, Yellow Page ads, other printed ads, T-shirts, and any schwag you hand out.

Only time will tell, but our guess is that targeted keyword research and effective search engine optimization will become more critical as people learn to search differently over time.

P.S. When interviewed on the radio or television, plan to mention your website URL. Don’t just say, “On my website …” without mentioning the URL.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Custom Web Design, E-commerce Design, Mobile Web Design, Flash Design, Search Engine Optimization, Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

There are all types of technology used to design and develop websites. When creating a business website, many designers are focused on the design or technology rather than the business goals of the site being created. Here are three rules that focus on the why rather than the how.

1. Concentrate on Content.
We’ve all heard that “Content is King.” Well developed content gets visitors to your site and gives them the information they need to make a purchasing decision.

2. Focus on clear navigation.
What you may use as industry jargon may not be the same as your potential client. Use the most accepted terms in your navigation.

3. Use your friends, family, and customers to test your site’s usability.
I always wonder if my grandmother can find the relevant content to help me determine if the navigation is clear.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Professional Web Design, E-commerce Web Design, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.