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How to Boost Your Business With Google’s New Showcase Shopping Ads

If you are in charge of marketing for your company, you might be feeling overwhelmed by Google and their constant changes. However, if you don’t keep up on it, you will miss out on the best ways to generate money for your organization. Luckily, it doesn’t have to be such a challenge. The following tips […]

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Headlining Your Social Media for SEO

The SEO consultant that you need working with you understands the connection between social media and SEO. Just as your blog headlines and ads must contain the right percentage of relevant keywords, your social media posts must also adhere to this optimization standard. Every word that you use online – video transcriptions, post headings, regular […]

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7 Essential Requirements when Posting Product Photos

Being successful with selling items online isn’t exactly a simple or easy process. It takes time, effort, and trial-and-error to learn how to operate a successful E-commerce business. A critical part of your success is how good your product photos look. The absence of or poor images that don’t adequately represent the product can be […]

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4 Reasons why you Need to Start Guest Blogging this Year

The idea of guest blogging might not seem like the most attractive idea to get your content out when you already have your own WordPress blog that you take the time to manage. You spend time researching and writing a post only to hand it over to another person to put on their site. What […]

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Necessity of Site-Wide Tagging For Measuring Conversion Rate

A large part of digital marketing is measuring statistics to know how successful your efforts are. It’s essential to know your leads, sales, and reservations online are being accurately measured to ensure success in the long-term. Something worth mentioning is Intelligent Tracking Prevention, which can affect how conversion is rated in the Safari web browser. […]

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The Danger of Duplicate Content

Duplicate content is perhaps the least-understood SEO problem there is. Most webmasters don’t even know what exactly duplicate content is, let alone what its consequences are. In this blog, we are gong to take the time to explain what duplicate content is, what the dangers of having it on your site are, and the best […]

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Three Ways To Spruce Up Your Website And Get More Business

Your website is essential to have a successful e-commerce business because it is where all the action happens. You can’t avoid it. One of the most important things you need to do if you’re experiencing a slow point or slump in sales is to give your website a fresh upgrade. The changes can draw in […]

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Revamp Your Site With Purpose-Driven Design

A positive digital experience is an absolute must whether you’re the owner of a large or small business. There’s no question that your business must have an online location for customers to visit. A simple website can work as long as it is both aesthetically appealing and functional. Over time, web design has shifted from […]

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Beginner’s Guide To PPC Advertising

Pay-per-click (PPC) advertising is a leading digital marketing strategy that involves creating custom ads, choosing keywords to trigger ad impressions and paying when someone clicks those ads. Google AdWords, for instance, displays PPC ads on the search results for advertisers’ keywords. When someone searches for a keyword specified by the advertiser, they’ll see the advertiser’s […]

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Engagement Reigns Supreme Over SEO

A traditional SEO has specific goals in mind closely tied to numbers. The strategies examine the Google algorithm and how it changes as often as it does to optimize their client’s pages. Having goals geared in this direction means you don’t have a positive outlook going forward. When an SEO firm hires someone, their goal […]

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