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Take Advantage of the Latest SEO Trends to Boost Your Website’s Ranking

If you’re not using the right SEO strategies on your main business website, blog and social media pages, there’s a high chance that you’re not ranking very high on search engines like Google. The world of search engine optimization is constantly evolving, as Google often makes changes to how it ranks pages. If you want […]

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5 Ways to Improve your PPC Quality Score

One of the most important factors to concern yourself with when it comes to pay-per-click (PPC) ads is a quality score. You need your score to be high if you want to appear at the top of the search engine results pages without spending your potential earnings on the campaign. If your score is less-than-stellar, […]

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6 Mobile E-Commerce Mistakes to Avoid

Smartphones have become a staple in our daily lives and have picked up 40 percent of the e-commerce industry. Consumers look and research on their phones when they want to find a specific product or locate a store where it’s sold. However, mobile conversion rates are 50 percent less than conversion rates from a desktop […]

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The Focus on User Experience When Establishing your Website

A user who has an awful experience on a website is not likely to come back. This means you have one opportunity to provide a positive experience to visitors. The user experience consists of a combination of design, usability, and layout that make the site easy to navigate and useful to visit. Stanford University noted […]

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5 Tips to Get the Most Bang For Your Buck From Google AdWords

Google Adwords is an excellent tool for advertising, but it can get costly to use if you use the default settings. A pay-per-click campaign is effective, but costs can add up quickly, especially if you’re getting traffic that isn’t relevant to your content. You can cut spending and still capture relevant customers using these five […]

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Keys to Increasing Your Site’s Traffic With Well-Planned SEO Tactics

No matter how long you’ve been in business or had a website there is always potential to benefit from search engine optimization (SEO). It might seem overwhelming at first, but it’s not something you need a master’s degree to figure out. Ideally, the principle is to capitalize on 80 percent of benefits with only 20 […]

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How Your Business Will Benefit From Using an SEO Consultant

Search engine optimization or SEO is a necessity for creating any successful website. Your site needs to appear in search engine results pages to drive traffic, which is where SEO comes into play. It’s wise to research to learn a bit about what SEO is and how it benefits you, but hiring an SEO consultant […]

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7 Critical Mistakes Small Business Owners Make When Creating a Website

There’s no question that you need to have and maintain a functional website to remain relevant and competitive in the business world. Current and potential customers navigate to your site for a reason, and you need to know what they’re looking for if you want to convert. A poorly designed or executed website can potentially […]

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Changes on your Site Take Months to Show in Google Search Results

Updating your site on a regular basis keeps content fresh and brings visitors back, but did you know that changes you make aren’t immediately reflected in Google search results? John Mueller from Google says that it can take months for search ranking algorithms to process significant changes on your site. If you made changes around […]

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