Blog

Google Shopping and PPC: How to Succeed

Google shopping provides a simple enough approach to marketing for both small and larger business owners. Proprietors simply upload products to a Google Merchant Center feed, connecting with Adwords. Eventually, those product images and prices will begin to comprise Google’s Search Engine Results Pages (SERPs). Entrepreneur’s starting on Google Shopping are advised to watch a […]

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Is DuckDuckGo Giving Back User Privacy?

Recently, DuckDuckGo, a search engine dedicated to user privacy, announced via Twitter that the site met one of the main goals of search engines: an abundance of traffic. DuckDuckGo is reportedly breaking a daily average of 30 million queries per. The site claims to have taken over seven years to reach even 10 million searches […]

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2019 Ecommerce Expectations

E-commerce is expected to escalate by 246.15% by 2021. This is after a reported increase of 1.3 trillion to 4.5 trillion in 2021. E-commerce is rapidly consuming current economic practices. Physical stores often can’t compete without implementing e-commerce practices and options. In fact, over 56% of in-store purchases are now influenced by internet commerce. If […]

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Common Web Design Mistakes for Businesses

Maintaining a professional website is important for all manners and sizes of businesses. These days, customers are immediately turned off when a company hosts a poor website design and presentation. As more and more businesses move to the internet, online presence becomes increasingly important. Within the last decade, small business, in particular, have become especially […]

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Take Advantage of the Latest SEO Trends to Boost Your Website’s Ranking

If you’re not using the right SEO strategies on your main business website, blog and social media pages, there’s a high chance that you’re not ranking very high on search engines like Google. The world of search engine optimization is constantly evolving, as Google often makes changes to how it ranks pages. If you want […]

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5 Ways to Improve your PPC Quality Score

One of the most important factors to concern yourself with when it comes to pay-per-click (PPC) ads is a quality score. You need your score to be high if you want to appear at the top of the search engine results pages without spending your potential earnings on the campaign. If your score is less-than-stellar, […]

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6 Mobile E-Commerce Mistakes to Avoid

Smartphones have become a staple in our daily lives and have picked up 40 percent of the e-commerce industry. Consumers look and research on their phones when they want to find a specific product or locate a store where it’s sold. However, mobile conversion rates are 50 percent less than conversion rates from a desktop […]

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The Focus on User Experience When Establishing your Website

A user who has an awful experience on a website is not likely to come back. This means you have one opportunity to provide a positive experience to visitors. The user experience consists of a combination of design, usability, and layout that make the site easy to navigate and useful to visit. Stanford University noted […]

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5 Tips to Get the Most Bang For Your Buck From Google AdWords

Google Adwords is an excellent tool for advertising, but it can get costly to use if you use the default settings. A pay-per-click campaign is effective, but costs can add up quickly, especially if you’re getting traffic that isn’t relevant to your content. You can cut spending and still capture relevant customers using these five […]

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Keys to Increasing Your Site’s Traffic With Well-Planned SEO Tactics

No matter how long you’ve been in business or had a website there is always potential to benefit from search engine optimization (SEO). It might seem overwhelming at first, but it’s not something you need a master’s degree to figure out. Ideally, the principle is to capitalize on 80 percent of benefits with only 20 […]

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