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Sneak Peak Into the New AdWords Interface

Change is inevitable at Google, and the latest change is coming to the AdWords user interface. It’s expected to be available to everyone sometime during the first half of 2018. You might find it hard to adjust to the new interface at first, but take your time to look at the pros and cons of […]

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Google Implements Search Suggestions Based on Past Search History

It shouldn’t be a surprise that your online activity such as the terms you search for and the sites that you visit are analyzed by your browser. Google is starting to implement a feature in their Chrome browser to tailor search suggestions to your needs based on what you’ve searched for on the start screen […]

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Examining Mobile-First Indexing and Search Engine Optimization

Sellers need to optimize their content for search engines to allow prospective customers to find their business. E-commerce is rapidly changing with the addition of voice-only searching and ordering products. Search engine optimizers need to be ready to handle the changes swiftly. This article examines how mobile-first indexing could impact Google’s platform along with the […]

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6 Simple Ways to Boost your Site’s Traffic

All online businesses thrive with traffic. Without traffic, potential clients don’t see your site because its value drops in search-engine rankings. It’s terrible for your business if you don’t get any website traffic. It ’s even more frustrating if you’ve spent a lot of time, money, and effort on making the website look ideal by […]

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Prepare Yourself for Google AdWords Attribution Changes

Change is constant in life. Google has recently announced that they will no longer support the attribution for last click at some point during the year. This forces advertisers to use other models Google offers. Explaining an attribution model Google’s definition of an attribution model is “an attribution model is the rule, or set of […]

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Questions to Consider when Diagnosing Traffic Drops in SEO

Consultants for SEO are frequently questioned about why traffic levels drop. Consider these steps to find the reason for the change in numbers. Check that data isn’t simply missing for a day or that it is normal for a drop during the time of year based on past numbers. As an SEO consultant, compare and […]

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5 Ways for SMBs to Actively Battle Fraud

Experian released their Global Fraud and Identity report and stated the issue of fraud affects nearly ¾ of businesses, 72 percent to be exact. The study involved 500 business executives in 11 different markets worldwide and more than 5,500 consumers. The situation seems to be stagnant, as businesses report that fraud has been the same […]

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6 Ideas to Give Customers Control Over Their User Experience

All users see products differently. Some want them to work in some ways, while others want them to function differently. Some people want to save time, others want to save money, and everyone wants to save both if possible. Implement these six tips to allow your customers to have a customized user experience. Language   […]

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Use Call Bid Adjustments to Kick up your Call Volume

Ads that allow consumers just to click the ad to call a business were introduced to the Internet not too long ago, only seven years. It makes sense that you’d use this opportunity to encourage inbound calling from interested and potential customers. Calls are three times as likely to convert to sales or service than […]

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Search Engine Optimization Of The Future

Why SEO Is Important Search Engine Optimization, also referred to as SEO, plays a huge role in Internet searches. SEO-specific words in content make it easier for search engines to find it. It may not seem like a big deal to the casual reader, but SEO can mean the difference between having your business show […]

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