Blog: PPC Management

Remain Alert For Seven Ad Fraud Threats to the PPC Industry During 2020

Today, businesses in Georgia frequently rely upon a full-service Atlanta Google Ads Consultant in formulating pay-per-click (“PPC”) campaigns. A well-designed program offers valuable assistance generating sales and new leads. Pay-per-click ads also provide a welcome source of revenue for monetizing blogs. Yet expert advice proves critical in helping advertisers avoid pitfalls sometimes associated with this […]

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Three Tips For Enhancing Pay-Per-Click Advertising Campaigns During 2020

Today businesses in the Greater Atlanta Area frequently depend upon pay-per-click (“PPC”) ads. This form of cost-effective advertising helps promote a variety of goods and services. Pay-per-click ads hold the advantage of delivering a higher percentage of interested prospects than some other types of ads. Many website owners also use PPC keywords in blogs to […]

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Responsive PPC Ad Management For Atlanta Area Businesses During The COVID-19 Pandemic

The unprecedented disruptions created by the COVID-19 pandemic will cause numerous businesses in Atlanta to revisit their pay-per-click (PPC) ad campaigns. An experienced Atlanta Google AdWords Expert provides valuable assistance in this effort. Why might some companies choose to modify PPC ad campaigns right now? What issues should managers consider in taking this action? A […]

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Using Remarketing And Off-Topic Web Content to Optimize PPC Results

Today, companies across the Southeastern United States frequently search for an experienced Atlanta Google Ads Expert. Pay-per-click or “PPC” advertising helps many businesses build brand recognition online. By utilizing Google Ads in conjunction with PPC, local firms seek to stretch their advertising budgets. Two exciting trends that gained momentum during the past year greatly assist […]

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Experts Believe Artificial Intelligence Will Enhance The PPC Industry During 2020

The arrival of 2020 promises to bring many changes to the pay-per-click (“PPC”) advertising industry. Recent important advances in the development of artificial intelligence (also referred to as “AI”) will likely rank among the most significant. Today, a paid search agency must pay close attention to these trends in order to serve clients effectively. Rapid […]

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Underperforming PPC Campaigns?

If you have PPC campaigns that aren’t performing well for your business, consider improving them by reintroducing them once you’ve analyzed the ad from the consumer’s point of view. Paid-per-click ads sometimes don’t work well, for no reason at all. Reworking the ad benefits you by increasing your audience and helping you reach the goals […]

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Top Ways to Make Sure Your PPC Budget Works Harder

Testing out PPC ads is part of having a good ad campaign. It doesn’t matter if you have an excellent paid search agency, or you do it yourself, you may have to work with your PPC campaign here and there to get the ads right for your business. Following these tricks may help you get […]

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Top Reasons to Have a PPC Landing Page

A PPC landing page is a page that is similar to the front page of your website in style, but you use it for your PPC campaigns. It is a standalone page dedicated to the promises you made in your PPC ad. Having a landing page gives visitors an experience that is straight forward. In […]

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Improve Your PPC Performance with Content Marketing!

One of the best ways to improve the traffic to your website is to combine content marketing with your PPC campaigns to improve your click-through rates. While this sounds like combining two different things that don’t go together, utilizing PPC with quality content can boost your website much better than not combining them. Fast Traffic […]

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Local PPC Campaign Enhancements

If you plan on running a local PPC (pay-per-click) campaign for your business, there are a few add-ons or enhancements for Google AdWords that will make your campaign a pleasure to run. The more specific you are with your local PPC campaign, the closer you will get to your ideal consumer. Don’t Forget Your Location! […]

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