The arrival of 2020 promises to bring many changes to the pay-per-click (“PPC”) advertising industry. Recent important advances in the development of artificial intelligence (also referred to as “AI”) will likely rank among the most significant. Today, a paid search agency must pay close attention to these trends in order to serve clients effectively. Rapid […]
»Read MoreIf you have PPC campaigns that aren’t performing well for your business, consider improving them by reintroducing them once you’ve analyzed the ad from the consumer’s point of view. Paid-per-click ads sometimes don’t work well, for no reason at all. Reworking the ad benefits you by increasing your audience and helping you reach the goals […]
»Read MoreTesting out PPC ads is part of having a good ad campaign. It doesn’t matter if you have an excellent paid search agency, or you do it yourself, you may have to work with your PPC campaign here and there to get the ads right for your business. Following these tricks may help you get […]
»Read MoreA PPC landing page is a page that is similar to the front page of your website in style, but you use it for your PPC campaigns. It is a standalone page dedicated to the promises you made in your PPC ad. Having a landing page gives visitors an experience that is straight forward. In […]
»Read MoreOne of the best ways to improve the traffic to your website is to combine content marketing with your PPC campaigns to improve your click-through rates. While this sounds like combining two different things that don’t go together, utilizing PPC with quality content can boost your website much better than not combining them. Fast Traffic […]
»Read MoreIf you plan on running a local PPC (pay-per-click) campaign for your business, there are a few add-ons or enhancements for Google AdWords that will make your campaign a pleasure to run. The more specific you are with your local PPC campaign, the closer you will get to your ideal consumer. Don’t Forget Your Location! […]
»Read MorePay-per-click requires flexibility as months pass. If you have a business and PPC campaigns, you may want to look at your ads to make sure they are fresh and keeping up with current trends in PPC marketing. Remarketing Use retargeting or remarketing as part of your PPC campaign. Retargeting is targeting customers that have already […]
»Read MoreAd scheduling is an overlooked choice for businesses that aren’t open 24-hours a day. If you have a business that answers calls or watches a chat app on your website, you can benefit from scheduling your PPC campaigns to run during the hours you are available. Ad scheduling offers many options to customize a pay-per-click […]
»Read MoreWhile it sounds complicated, combining a PPC campaign with video ads is an underused but profitable way to get customers. Most people know what YouTube is and frankly, watching videos is more entertaining to most of the population than reading text on a website or ad. If you have a traditional PPC (paid per click) […]
»Read MoreIf you have a local business that wants to source local customers and clients instead of national, you can use pay per click campaigns to target the right people for your leads. PPC offers businesses the ability to gain local people and create more trust right in the ad. Think Smaller If you are looking […]
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