Blog: PPC Management

Top Ways to Make Sure Your PPC Budget Works Harder

Testing out PPC ads is part of having a good ad campaign. It doesn’t matter if you have an excellent paid search agency, or you do it yourself, you may have to work with your PPC campaign here and there to get the ads right for your business. Following these tricks may help you get […]

»Read More

Top Reasons to Have a PPC Landing Page

A PPC landing page is a page that is similar to the front page of your website in style, but you use it for your PPC campaigns. It is a standalone page dedicated to the promises you made in your PPC ad. Having a landing page gives visitors an experience that is straight forward. In […]

»Read More

Improve Your PPC Performance with Content Marketing!

One of the best ways to improve the traffic to your website is to combine content marketing with your PPC campaigns to improve your click-through rates. While this sounds like combining two different things that don’t go together, utilizing PPC with quality content can boost your website much better than not combining them. Fast Traffic […]

»Read More

Local PPC Campaign Enhancements

If you plan on running a local PPC (pay-per-click) campaign for your business, there are a few add-ons or enhancements for Google AdWords that will make your campaign a pleasure to run. The more specific you are with your local PPC campaign, the closer you will get to your ideal consumer. Don’t Forget Your Location! […]

»Read More

Top PPC Strategies

Pay-per-click requires flexibility as months pass. If you have a business and PPC campaigns, you may want to look at your ads to make sure they are fresh and keeping up with current trends in PPC marketing. Remarketing Use retargeting or remarketing as part of your PPC campaign. Retargeting is targeting customers that have already […]

»Read More

Ad Scheduling for Better PPC Management

Ad scheduling is an overlooked choice for businesses that aren’t open 24-hours a day. If you have a business that answers calls or watches a chat app on your website, you can benefit from scheduling your PPC campaigns to run during the hours you are available. Ad scheduling offers many options to customize a pay-per-click […]

»Read More

Combine Your PPC Campaign with Video Ads

While it sounds complicated, combining a PPC campaign with video ads is an underused but profitable way to get customers. Most people know what YouTube is and frankly, watching videos is more entertaining to most of the population than reading text on a website or ad. If you have a traditional PPC (paid per click) […]

»Read More

Paid Search Tips for Local Business

If you have a local business that wants to source local customers and clients instead of national, you can use pay per click campaigns to target the right people for your leads. PPC offers businesses the ability to gain local people and create more trust right in the ad. Think Smaller If you are looking […]

»Read More

What Does Your Website Have to do With Your PPC Campaign?

If you have a website and a PPC campaign, your website has the ability to ruin the leads you acquire from your PPC efforts. It is important to keep your website healthy to transfer as many leads into customers as possible. Acquiring a customer from a PPC campaign has several factors. Customer experience on your […]

»Read More

Is Your PPC Landing Page Working Well?

Many times, a pay per click landing page is neglected because the emphasis is on marketing and drawing clients in, rather than the page a lead views. The landing page is seen as the last step by many instead of one of the most important steps. While landing pages serve a purpose, they need to […]

»Read More