Blog: PPC Management

Top PPC Strategies

Pay-per-click requires flexibility as months pass. If you have a business and PPC campaigns, you may want to look at your ads to make sure they are fresh and keeping up with current trends in PPC marketing. Remarketing Use retargeting or remarketing as part of your PPC campaign. Retargeting is targeting customers that have already […]

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Ad Scheduling for Better PPC Management

Ad scheduling is an overlooked choice for businesses that aren’t open 24-hours a day. If you have a business that answers calls or watches a chat app on your website, you can benefit from scheduling your PPC campaigns to run during the hours you are available. Ad scheduling offers many options to customize a pay-per-click […]

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Combine Your PPC Campaign with Video Ads

While it sounds complicated, combining a PPC campaign with video ads is an underused but profitable way to get customers. Most people know what YouTube is and frankly, watching videos is more entertaining to most of the population than reading text on a website or ad. If you have a traditional PPC (paid per click) […]

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Paid Search Tips for Local Business

If you have a local business that wants to source local customers and clients instead of national, you can use pay per click campaigns to target the right people for your leads. PPC offers businesses the ability to gain local people and create more trust right in the ad. Think Smaller If you are looking […]

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What Does Your Website Have to do With Your PPC Campaign?

If you have a website and a PPC campaign, your website has the ability to ruin the leads you acquire from your PPC efforts. It is important to keep your website healthy to transfer as many leads into customers as possible. Acquiring a customer from a PPC campaign has several factors. Customer experience on your […]

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Is Your PPC Landing Page Working Well?

Many times, a pay per click landing page is neglected because the emphasis is on marketing and drawing clients in, rather than the page a lead views. The landing page is seen as the last step by many instead of one of the most important steps. While landing pages serve a purpose, they need to […]

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How Can Pay-Per-Click Help You Grow Your Business?

Pay-Per-Click advertising is an effective way to grow a brand on the web. When a small business desires growth, PPC offers web presence, leads, and more traffic. So what exactly is PPC advertising? PPC Advertising Explained When a business wants to expand they can invest in a PPC advertising campaign. They can hire a paid […]

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Google Shopping and PPC: How to Succeed

Google shopping provides a simple enough approach to marketing for both small and larger business owners. Proprietors simply upload products to a Google Merchant Center feed, connecting with Adwords. Eventually, those product images and prices will begin to comprise Google’s Search Engine Results Pages (SERPs). Entrepreneur’s starting on Google Shopping are advised to watch a […]

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5 Ways to Improve your PPC Quality Score

One of the most important factors to concern yourself with when it comes to pay-per-click (PPC) ads is a quality score. You need your score to be high if you want to appear at the top of the search engine results pages without spending your potential earnings on the campaign. If your score is less-than-stellar, […]

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5 Tips to Get the Most Bang For Your Buck From Google AdWords

Google Adwords is an excellent tool for advertising, but it can get costly to use if you use the default settings. A pay-per-click campaign is effective, but costs can add up quickly, especially if you’re getting traffic that isn’t relevant to your content. You can cut spending and still capture relevant customers using these five […]

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