Blog: PPC Management

How Pay-Per-Click Advertising Benefits Nonprofits

Many online businesses will direct attention this year to proposed new legislation currently awaiting action in the United States Congress. If legislative changes occur, new laws might well affect social media companies (and possibly those furnishing paid website support services from sites posting comments from the public). For several years, provisions of The Communications Decency Act have controlled this important issue.

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Tips For Marketing a Professional Practice Successfully Using Pay-Per-Click Ads

An Atlanta Google Ads Consultant offers valuable assistance to professionals. Although online retailers frequently use pay-per-click (“PPC”) ads, this marketing tool also promotes professional services effectively. Creating affordable, successful PPC campaigns helps skilled practitioners expand their client bases within targeted geographic locations. Professional Advertising: An Important Consideration Professionals such as attorneys, physicians, veterinarians, architects, engineers, […]

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Pay-per-click Audits: Some Pros And Cons

Today, businesses conducting pay-per-click (“PPC”) advertising sometimes request comprehensive pay-per-click audits conducted by another agency. Should your enterprise in Georgia ask an Atlanta Google Ads consultant to provide this service? Implementing a PPC audit offers both advantages and disadvantages. About PPC Audits During a pay-per-click audit, one agency audits the PPC ads placed by a […]

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Budgeting Successfully For a Special Retail Holiday Sales Event PPC Campaign in Georgia

Retail businesses in Georgia with brick-and-mortar storefronts frequently turn to an experienced Atlanta Google Ads Consultant for assistance preparing holiday sales pay-per-click (“PPC”) campaigns. Developing a realistic budget for PPC marketing efforts proves important. The ability to stay on track financially sometimes matters enormously in terms of overall profitability. Why a Realistic PPC Campaign Budget […]

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Pay Per Click Ad Keywords: Commercial Intent Impacts Pricing

Today, enterprises in Georgia discover numerous benefits in consulting with an Atlanta Google AdWords expert before launching new pay-per-click (“PPC”) advertising campaigns. Taking this step helps many firms develop highly cost-effective online ads. It may also offer valuable assistance by highlighting the importance of underlying commercial intent as a key factor impacting ad pricing. About […]

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The Pros (And Cons) of Pay-Per-Click Advertising Today

Today, enterprises in Georgia often plan effective digital advertising campaigns in conjunction with an Atlanta Google AdWords Expert. Google Ads offers a great way for many businesses to reach targeted marketplaces. Consider some of the pros and cons of pay-per-click (“PPC”) advertising. About Pay-Per-Click Ads Google Ads utilizes a pay-per-click model. The company places digital […]

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Use Google My Business to Support a Local PPC Advertising Campaign

Currently, numerous enterprises in Georgia boost revenues and advertise more effectively online using Pay-per-click (“PPC”) technology. An Atlanta Google AdWords Expert offers valuable assistance crafting effective campaigns for this type of online promotion. Yet it also remains important for companies to consider maintaining a streamlined local presence to support a PPC advertising initiative. Don’t overlook […]

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Five Tips For Using Local PPC Campaigns to Extend Your Ad Budget

Today, the economic challenges created by the COVID-19 Pandemic prompt many businesses in Georgia to trim expenses. Optimizing an enterprise pay-per-click (“PPC”) advertising budget offers one useful strategy for accomplishing this goal. An expert Atlanta Google Ads Consultant supplies valuable help to commercial customers seeking to employ more effective local PPC campaigns. Promoting your firm […]

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Remain Alert For Seven Ad Fraud Threats to the PPC Industry During 2020

Today, businesses in Georgia frequently rely upon a full-service Atlanta Google Ads Consultant in formulating pay-per-click (“PPC”) campaigns. A well-designed program offers valuable assistance generating sales and new leads. Pay-per-click ads also provide a welcome source of revenue for monetizing blogs. Yet expert advice proves critical in helping advertisers avoid pitfalls sometimes associated with this […]

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Three Tips For Enhancing Pay-Per-Click Advertising Campaigns During 2020

Today businesses in the Greater Atlanta Area frequently depend upon pay-per-click (“PPC”) ads. This form of cost-effective advertising helps promote a variety of goods and services. Pay-per-click ads hold the advantage of delivering a higher percentage of interested prospects than some other types of ads. Many website owners also use PPC keywords in blogs to […]

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