Blog: PPC Management

Google Shopping and PPC: How to Succeed

Google shopping provides a simple enough approach to marketing for both small and larger business owners. Proprietors simply upload products to a Google Merchant Center feed, connecting with Adwords. Eventually, those product images and prices will begin to comprise Google’s Search Engine Results Pages (SERPs). Entrepreneur’s starting on Google Shopping are advised to watch a […]

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5 Ways to Improve your PPC Quality Score

One of the most important factors to concern yourself with when it comes to pay-per-click (PPC) ads is a quality score. You need your score to be high if you want to appear at the top of the search engine results pages without spending your potential earnings on the campaign. If your score is less-than-stellar, […]

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5 Tips to Get the Most Bang For Your Buck From Google AdWords

Google Adwords is an excellent tool for advertising, but it can get costly to use if you use the default settings. A pay-per-click campaign is effective, but costs can add up quickly, especially if you’re getting traffic that isn’t relevant to your content. You can cut spending and still capture relevant customers using these five […]

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Sneak Peak Into the New AdWords Interface

Change is inevitable at Google, and the latest change is coming to the AdWords user interface. It’s expected to be available to everyone sometime during the first half of 2018. You might find it hard to adjust to the new interface at first, but take your time to look at the pros and cons of […]

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Prepare Yourself for Google AdWords Attribution Changes

Change is constant in life. Google has recently announced that they will no longer support the attribution for last click at some point during the year. This forces advertisers to use other models Google offers. Explaining an attribution model Google’s definition of an attribution model is “an attribution model is the rule, or set of […]

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Use Call Bid Adjustments to Kick up your Call Volume

Ads that allow consumers just to click the ad to call a business were introduced to the Internet not too long ago, only seven years. It makes sense that you’d use this opportunity to encourage inbound calling from interested and potential customers. Calls are three times as likely to convert to sales or service than […]

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How to Boost Your Business With Google’s New Showcase Shopping Ads

If you are in charge of marketing for your company, you might be feeling overwhelmed by Google and their constant changes. However, if you don’t keep up on it, you will miss out on the best ways to generate money for your organization. Luckily, it doesn’t have to be such a challenge. The following tips […]

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Necessity of Site-Wide Tagging For Measuring Conversion Rate

A large part of digital marketing is measuring statistics to know how successful your efforts are. It’s essential to know your leads, sales, and reservations online are being accurately measured to ensure success in the long-term. Something worth mentioning is Intelligent Tracking Prevention, which can affect how conversion is rated in the Safari web browser. […]

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Beginner’s Guide To PPC Advertising

Pay-per-click (PPC) advertising is a leading digital marketing strategy that involves creating custom ads, choosing keywords to trigger ad impressions and paying when someone clicks those ads. Google AdWords, for instance, displays PPC ads on the search results for advertisers’ keywords. When someone searches for a keyword specified by the advertiser, they’ll see the advertiser’s […]

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