Blog: PPC Management

Budgeting Successfully For a Special Retail Holiday Sales Event PPC Campaign in Georgia

Retail businesses in Georgia with brick-and-mortar storefronts frequently turn to an experienced Atlanta Google Ads Consultant for assistance preparing holiday sales pay-per-click (“PPC”) campaigns. Developing a realistic budget for PPC marketing efforts proves important. The ability to stay on track financially sometimes matters enormously in terms of overall profitability. Why a Realistic PPC Campaign Budget […]

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Pay Per Click Ad Keywords: Commercial Intent Impacts Pricing

Today, enterprises in Georgia discover numerous benefits in consulting with an Atlanta Google AdWords expert before launching new pay-per-click (“PPC”) advertising campaigns. Taking this step helps many firms develop highly cost-effective online ads. It may also offer valuable assistance by highlighting the importance of underlying commercial intent as a key factor impacting ad pricing. About […]

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The Pros (And Cons) of Pay-Per-Click Advertising Today

Today, enterprises in Georgia often plan effective digital advertising campaigns in conjunction with an Atlanta Google AdWords Expert. Google Ads offers a great way for many businesses to reach targeted marketplaces. Consider some of the pros and cons of pay-per-click (“PPC”) advertising. About Pay-Per-Click Ads Google Ads utilizes a pay-per-click model. The company places digital […]

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Use Google My Business to Support a Local PPC Advertising Campaign

Currently, numerous enterprises in Georgia boost revenues and advertise more effectively online using Pay-per-click (“PPC”) technology. An Atlanta Google AdWords Expert offers valuable assistance crafting effective campaigns for this type of online promotion. Yet it also remains important for companies to consider maintaining a streamlined local presence to support a PPC advertising initiative. Don’t overlook […]

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Five Tips For Using Local PPC Campaigns to Extend Your Ad Budget

Today, the economic challenges created by the COVID-19 Pandemic prompt many businesses in Georgia to trim expenses. Optimizing an enterprise pay-per-click (“PPC”) advertising budget offers one useful strategy for accomplishing this goal. An expert Atlanta Google Ads Consultant supplies valuable help to commercial customers seeking to employ more effective local PPC campaigns. Promoting your firm […]

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Remain Alert For Seven Ad Fraud Threats to the PPC Industry During 2020

Today, businesses in Georgia frequently rely upon a full-service Atlanta Google Ads Consultant in formulating pay-per-click (“PPC”) campaigns. A well-designed program offers valuable assistance generating sales and new leads. Pay-per-click ads also provide a welcome source of revenue for monetizing blogs. Yet expert advice proves critical in helping advertisers avoid pitfalls sometimes associated with this […]

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Three Tips For Enhancing Pay-Per-Click Advertising Campaigns During 2020

Today businesses in the Greater Atlanta Area frequently depend upon pay-per-click (“PPC”) ads. This form of cost-effective advertising helps promote a variety of goods and services. Pay-per-click ads hold the advantage of delivering a higher percentage of interested prospects than some other types of ads. Many website owners also use PPC keywords in blogs to […]

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Responsive PPC Ad Management For Atlanta Area Businesses During The COVID-19 Pandemic

The unprecedented disruptions created by the COVID-19 pandemic will cause numerous businesses in Atlanta to revisit their pay-per-click (PPC) ad campaigns. An experienced Atlanta Google AdWords Expert provides valuable assistance in this effort. Why might some companies choose to modify PPC ad campaigns right now? What issues should managers consider in taking this action? A […]

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Using Remarketing And Off-Topic Web Content to Optimize PPC Results

Today, companies across the Southeastern United States frequently search for an experienced Atlanta Google Ads Expert. Pay-per-click or “PPC” advertising helps many businesses build brand recognition online. By utilizing Google Ads in conjunction with PPC, local firms seek to stretch their advertising budgets. Two exciting trends that gained momentum during the past year greatly assist […]

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Experts Believe Artificial Intelligence Will Enhance The PPC Industry During 2020

The arrival of 2020 promises to bring many changes to the pay-per-click (“PPC”) advertising industry. Recent important advances in the development of artificial intelligence (also referred to as “AI”) will likely rank among the most significant. Today, a paid search agency must pay close attention to these trends in order to serve clients effectively. Rapid […]

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