If you’re still wondering why every PPC management services company suggests that you have a mobile strategy in place, just consider the following stats:
92% of consumers in the 18 to 29 age range use the Internet on mobile devices.- Even senior citizens are going mobile, with a 42% adoption rate among those over 65.
- 60% of consumers across income levels browse the web on a smartphone or tablet.
- Among those earning over $75,000 per year, this number goes up to 93%.
- 40% of search engine queries on mobile devices are done with the intent of finding a local business.
Even though the mobile market may be big, it’s also highly competitive. There is just less screen space on mobile devices, so fewer ads are shown. If yours aren’t showing up at the top, chances are you’re getting a limited amount of clicks. Whether you hire a PPC company to run your AdWords ads or do it in-house, you should have a solid mobile strategy to maximize CTR and conversions. Here are a few things you can do to make that happen:
Be Sure to Mention Promotions and Specials
Many consumers are out hunting for deals. If you’re running any type of special promotion, you can increase your CTR significantly by mentioning it in your ads.
Consider Using Click-To-Call Ads
Any experienced AdWords manager will tell you just how valuable click-to-call ads can be. They bypass your landing page entirely and make the consumer’s phone call you directly when clicked on. Click-to-call ads obviously aren’t suitable for all types of businesses, such as e-commerce sites. However, if in your industry, every conversion requires a phone conversation, they can be extremely useful. This is especially the case if you’ve noticed that phone leads convert better than users filling out a contact form on your landing page.
Don’t Be Afraid to Show Your Prices
Showing prices in your ads can greatly increase not only your CTR, but your traffic quality as well. Many shoppers want to see how much an item costs when they search for it. Simply saying that it’s “50% off” isn’t enough, as you’re not telling the searcher the original price. By showing prices in your ads, you’ll get clicks from people who are interested in your products and willing to pay what you charge for them too.
Use Google’s Expanded Text Ad Option
Now that Google has launched expanded text ads, you should definitely take advantage of them if you haven’t already. Expanded ads give you the opportunity to include more text in your ads on mobile SERPs. The additional space lets you include valuable information or a call to action for searchers. Recent research has shown that expanded ads also have higher CTRs than the shorter ones.
