CASE STUDY -- Eldercare Search Engine Optimization

This eldercare facility has 3 locations with long-term care, short-term care, and rehabilitation services.

While they were able to consistently maintain a full occupancy rate in their long-term care facilities, they required a constant influx of new patients to ensure that their short-term care and rehabilitation facilities operated at maximum capacity.

As part of a two-channel brand awareness and lead generation campaign integrating SEO and Google Ads, we began with a comprehensive onboarding process to deeply understand the client’s business objectives, target audience, and competitive landscape.

Our team then implemented a strategic SEO overhaul, optimizing their website’s structure, speed, and content to improve organic rankings and user experience. We conducted in-depth keyword research to ensure the brand appeared for high-intent search queries, while on-page optimizations and high-quality content creation helped attract and engage their ideal customers. To further enhance visibility and credibility, we executed a robust backlink strategy, securing authoritative placements that strengthened domain authority and improved search engine trust signals.

With ongoing optimization and performance tracking, we continuously refined our SEO efforts based on real-time data, ensuring sustainable growth. Regular updates and detailed reporting kept the client informed, demonstrating the impact of SEO in conjunction with Google Ads to maximize brand exposure and drive high-quality leads.