CASE STUDY -- Insurance Digital Marketing
1470 New Visitors, 455 Leads, 1132% ROI in 5 Months!
CTR: 8.87%
CTR Averages typically range from 1% to 3%.
Conv. Rate: 31.06%
Average conversion rates typically range from 2% to 5%.
Total Conv. 455
This includes phone call and inquiry form leads generated.
ROI: 1132%
A 11X Return On Their Investment!
About Our Client
This insurance agency offers a comprehensive line of B2C and B2B insurance products along with numerous specialty offerings across the United States. They have been a client for almost 20 years, and this is only one example campaign.
The Problem
Our client faced challenges in marketing their services due to the complex nature of specific insurance products and services. The often-confusing terminology and technical aspects of insurance made it difficult to effectively communicate value to potential customers. Additionally, the competitive landscape, with numerous insurance providers vying for market share, made it challenging to stand out and attract new clients. Moreover, the sales cycle and the need to build trust and credibility further complicated marketing efforts.
Our Solution
To address these challenges, we implemented a targeted Google Ads campaign designed to attract high-quality leads. By leveraging Google’s advanced targeting capabilities, we were able to reach potential customers who were actively searching for specific insurance products at that exact moment. Our campaign focused on relevant keywords and ad copy that effectively communicated the value of our client’s offerings. Additionally, we utilized remarketing to target individuals who had previously visited their website, increasing the likelihood of conversion. We aligned each insurance product search with highly focused landing pages that increase lead generation rates far beyond industry averages. This data-driven approach allowed us to optimize our campaign performance and generate a steady stream of qualified leads and an astonishing 1132% ROI in the first 5 months.
Strategy and Setup
- Dedicated Account Manager
- Comprehensive On-boarding
- Client Website Optimization
- High Converting Landing Page Creation
Campaign Buildout
- Search Ads
- Re-targeting Ads
- Display Ads
- Video Ads
Ongoing Support & Optimization
- Daily Performance Monitoring
- Weekly Keyword, Ad, Budget Optimization
- Google Ads & Analytics Conversion Tracking
- A/B Testing of Ads & Landing Pages
Tracking & Reporting
- Real-Time Performance Reporting
- Weekly Snapshot w Video Reviews
- Monthly Detailed Reports
- Immediate Communication On Strategy Changes
Google Ads Search Certified
Google Ads Display Certified
Google Ads Video Certified
Google My Business Certified
Google Analytics Certified
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