Google Ads Management for Home Service Franchises
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Do you want to grow your business online by posting it to people who may already be interested in your products or services? Try Google ads or pay-per-click campaigns.
Most consumers today search for products online before they buy. As such, you have a good chance to advertise your business to these people through pay-per-click advertising. PPC is ideal for marketers who are not sure where to start and established marketers with several marketing channels. Create Google ads for home service franchises and get started growing your business. Ask some help from Google Ads Management for Home Services Contractors team to reach more customers online.
What Is Pay Per Click Advertising (PPC) and Why Does Your Home Service Franchises Need It?
The upping competition in the online space is changing marketing trends. Today, businesses want the easiest and fastest ways to position their business in front of thousands of customers. In PPC, you will pay a fee when a customer clicks on your ad. Essentially, you buy every visit to your products or services landing page instead of waiting to earn the visits organically.
Search engines are the most popular PPC platforms, but social media sites are also offering PPC services. As a marketer, you will need to bid for the placement of your ads in the ‘sponsored links’ segment. When a prospect searches for any keyword related to your business, your business appears on the first page of search results.
With the best PPC campaign, the fee you will pay is trivial. For instance, if you pay $1 for a click and make $200 from the click, the ROI from the PPC campaign will be hefty. You have to create useful landing pages with useful content for Google to charge you less per click – this is Google’s way of rewarding creators. Learn more about this through Google Ads Management for Home Service Franchises.
PPC offers your business several advantages as follows:
- It offers your business quick entry into business
- Works with several other marketing methods to bring results
- Gives you useful data to help grow your business
- The ads offer high return on investment
- It is easy to measure and track the progress of your PPC campaigns
- Allow you to market as much as your budget allows
- Offers incredible targeting accuracy
- You are always in control of the campaign and can pull the plug any time
The success of your PPC campaign is dependent on the strategies that you set up. For instance, merging your paid advertising with SEO will bring even more customers to your site and see Google charging you less for every click.
Challenges Some Companies Face with PPC Marketing
Even though PPC is an easy method of positioning your business so that your customers can find you with ease, some businesses are still invisible to their target audience. If you are barely making progress in your PPC campaign, you need to rethink your strategies and let Google Ads Management for Home Services Franchises team help you reach out to your customers.
Some of the challenges that companies face include:
- High competition in the niche
- Use of ad blockers
- High spending on ads
- Elusive consumers
- Different market standards
- Changes in customer demands
- Strict industry regulations
Get PPC Advertising Services From Professionals Today
To ensure you get your money’s worth when it comes to PPC advertising, you need a working marketing strategy. You need to beat the competitors and target your business right. Instead of just placing your home service company Google Local Service Ads and setting up a few metrics. Here are the services you get for better results:
- Competitor Analysis: What are your competitors doing to get better ads placement? We will find the local competitors using PPC campaigns and the keywords they target. From the analysis, it is easy to understand the search volumes for specific key terms and set up marketing goals and budgets.
- Tracking and Analytics for the Google Ads: One of the advantages of Google ads is the simplicity of tracking them. You can track the ad positions, the click-through rate, the leads, calls, sales, revenue from each ad, and much more. This information will help you better your marketing campaign and tweak the ads for better targeting.
- Campaign Management and Evaluation: Are your ads bringing you any customers? We will help you tweak the bids based on the results you are getting from the ads for better targeting. During management, we monitor search terms performance and adjust the ad bidding. This involves tracking the position and the cost-per-click to understand what changes need to be done. Every day, our expert monitors and optimizes the bid for the overall success of your ads.
- Landing Page Optimization: A perfect landing page is a necessity in your PPC campaign. You need to optimize the page for SEO to reduce your PPC charges and engage your visitors for a high conversion rate.
- Market Across Different Platforms: Once you have a working PPC strategy, you may need to diversify the platforms to have more visitors. You can market on social media sites, such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest among others. Other platforms include YouTube, Microsoft ads, and Amazon ads among others.
Optimize Your Home Service Franchise for PPC
PPC alone will not get your business where it needs to be. You need to optimize your business for search engines, use Google My Business services, and stay active on the business blog. Combining different marketing channels will bring you more wholesome results. If you increase your first-page visibility, you will find more success in your PPC campaigns.
Work With a Google Ads Agency That Understands Home Service Franchises
Focus more on growing your business by developing more products and services and let a PPC agency manage the ads through Google Ads Management for Home Service Franchises. You will have better results when a professional manages the ads from the budget to the placement, tracking, and assessment. As that happens, you will free up more time to create better products and services.
If done right, the return on investment for this form of marketing is huge. You will have more visitors and better conversion rates. Let us help you today – make a call and leave the rest to us.
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