Google Paid Ad Onboarding

Thanks for trusting DoubleDome Digital Marketing with your Google Paid Ad support. We just need a bit of information about your website so we can get started.

Please provide the following information:

Email Address:*
What is your Monthly Google Ad budget?
Products & Services
What specific products or services would you like to advertise via PPC?
What are your most profitable products?
What are your most popular (bestselling) products?
Are there any of your products/services that you offer that you do NOT want to advertise via PPC?
Any Offers or Promotions you want to highlight?
Keywords
Provide as many brand, product, search terms as you can think of to help with our Keyword Research
If you had to guess, what do you think your prospects are searching in Google in order to find your service?
Are there unique, industry-specific terms that would be valuable for us to include in ad copy, use as keywords, etc.?
Are there any industry-specific terms you do NOT want us to use in keywords or ad copy?
Competitors
Please list your 3 to 5 closest competitors (include website addresses if you have them):
Besides competitors, are there any alternative products/services that your prospect might choose in order to solve their need?
Target Prospect & Sales
Who is your target market?
Who is NOT your target market? To whom should we avoid speaking?
Think about your ideal customer/target market. Why are you the best solution for them when compared with alternative solutions?
Which geographic area(s) would you like us to specifically target with your ads?
Which geographic area(s) (if any) do you want us to specifically exclude from being served your ads?
What is your average order/purchase value?
How long is your average sales cycle?
Describe what your sales process looks like from lead to close.
Existing Google Ads
What is your Google Ads Account ID?
What is your CURRENT CPA (cost per customer acquisition) from all non-PPC sources? Or How much do you spend to acquire each new customer from non-PPC sources?
What is your CURRENT CPA (cost per customer acquisition) from PPC?
What is your IDEAL CPA (cost per customer acquisition)? What is the reasonable $ you strive to attain to get a new client?
What is your CURRENT conversion rate from PPC?
We use lead value in your Google Analytics conversion tracking to calculate the ROI of the campaign. These numbers do not need to be 100% accurate. Just a close estimate of each.
Are you able and/or willing to make changes that we recommend to your website to increase your conversion rate?
How difficult is it for you to make changes to your website(s) such as adding tracking codes and building landing pages?
Google Analytics and Google Tag Manager
Do you have Google Analytics installed?
- Yes
- No
Please Grant Google Analytics Access (Administrator level) to seo@doubledome.com, ppc@doubledome.com & webmaster@doubledome.com.
Do you have Google Tag Manager installed?
- Yes
- No
Please Grant Google Analytics Access (Administrator level) to seo@doubledome.com, ppc@doubledome.com & webmaster@doubledome.com.
Lead Value
Sales Close Rate (%)
Average Client or Sale Value ($)
Other Useful Information
What other forms of sales and advertising do you use to acquire customers? (Email, TV, direct mail, radio, etc.)
Who are the biggest thought leaders in your industry?
Do you have a YouTube channel for your business? If so, what is the URL?

Google Paid Ad Onboarding

Google Paid Ad Onboarding

Please provide the following information:

Products & Services

Keywords

Competitors

Target Prospect & Sales

Existing Google Ads

Google Analytics and Google Tag Manager

Lead Value

Other Useful Information