Suit Up with a Professional Website

March 28th, 2011 No comments

professional web designYou wouldn’t go to a first meeting with a potential client in your sweatpants and a T-shirt, would you? A client’s first impression of you will reflect on your company and stick with him or her for the remainder of the time you do business, so it’s important that you put your best foot forward and impress from the very start. Of course, you already know that, and that’s why you show up wearing a suit to all of your meetings together. What you might not know is that your website makes the same type of impression upon potential customers and clients. If you are represented by the bare minimum in website design, you could be turning away possible business without even realizing it.

A great website involves a lot more than just a pretty face, too. Many people make the mistake of finding great designers without considering all of the activity that goes on at the back end. Sure, the site looks great and impresses any of your visitors, but what can it really do for you? If people can’t find it on their own, then fewer people will see it. If you can’t get it in front of new and fresh eyes each day, then you’re just going to have the same viewers over and over. You need to find a web designer who understands the search engines and link building so you can be sure to get your website in front of new and different people every day.

There is a lot more involved in website design than you probably ever imagined, but it doesn’t have to be scary, and it certainly doesn’t have to cost more than you can afford. Just keep in mind how important your website is to your business and don’t settle for anything less than the best when you look for a web designer.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Professional Web Design, Ecommerce Website Design, Mobile Web Design, Flash Design, Atlanta Search Engine Optimization (SEO), Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

Share the Love:
  • Facebook
  • Twitter
  • LinkedIn
  • Google Bookmarks
  • Reddit
  • Digg
  • del.icio.us
  • StumbleUpon
  • Technorati
  • HelloTxt

Developing an Effective Email Marketing Campaign

March 25th, 2011 No comments

Atlanta Email Marketing ServiceWhen putting together an email marketing campaign, there are a lot of things you will need to avoid and even more that you will need to remember to include. No one likes to see junk or spam email in their inbox, just like they really don’t like to receive it in their postal mailbox, either. If you hope to really reach people with your email marketing campaigns, you will need to think outside the box and come up with emails people will want to read. The trick is to get people to open the email from you without tricking them into doing so. Nothing makes an email recipient hit delete faster than seeing that the subject line was a ruse.

When you’re ready to put together a marketing campaign, think long and hard about what you want to say to your potential customers. If you are advertising a sale, that’s the first thing you should consider for the subject line. For new products or services, be sure that your wording is exciting enough to get your customers to open the email. The subject line is your first impression, and if you fail, then you’ve lost a customer. If you can include the product or service in your subject and manage to make your potential customer laugh, then there is a good chance he or she will open the email to see what else you have to offer.

Once you get them to open than email. You have an even bigger job–keep them interested in the advertisement long enough to hook them. Bold fonts and colors are great if you can use them, but don’t overdo it. Overwhelming your readers with flashing letters will have them scrambling for the exit button, and then you’ll be relegated to the trash bin with any other ads you might send in the future.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Professional Web Design, E-commerce Web Design, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

Share the Love:
  • Facebook
  • Twitter
  • LinkedIn
  • Google Bookmarks
  • Reddit
  • Digg
  • del.icio.us
  • StumbleUpon
  • Technorati
  • HelloTxt

Can Brick and Mortar Compete with an Ecommerce Website?

March 24th, 2011 No comments

Ecommerce web designThe face of consumerism is changing, and it now looks like a website instead of a storefront. If you are trying to sell goods and services the traditional way, there’s a good chance that you are losing out on a large percentage of the profits you could be earning. Even if you feel your particular service or retail business is doing well without the use of the Internet, it is time to start thinking about how you could take your company to the next level. Many people still travel to buy things or pick up the phone to schedule particular services, but the general trend is toward online businesses, and you don’t want to be left behind. Even the largest store chains in the country are feeling the pinch, as evidenced by the recent bankruptcy of Borders bookstores. If you don’t want to suffer the same fate, it’s time to consider developing your ecommerce website.

Creating an ecommerce website is not as easy as throwing something up online and hoping people find you. A lot of care and research goes into building a website that can be profitable for you. The most important aspect of your website is not the way it looks, though that will certainly keep customers coming back for more. What you really need to concentrate on when you put together your ecommerce site is bringing those customers in. Passing out business cards will certainly get the ball rolling, but you can only reach a limited number of people with these. What you really need to consider is hiring a professional web designer with ecommerce experience. Your designer can show you how to best present your products and services, while also showing you how to reach out to Internet consumers on a daily basis without being annoying your potential buyers. It’s worth the consideration, so contact a designer today.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Professional Web Design, E-commerce Website Design, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

Share the Love:
  • Facebook
  • Twitter
  • LinkedIn
  • Google Bookmarks
  • Reddit
  • Digg
  • del.icio.us
  • StumbleUpon
  • Technorati
  • HelloTxt

Why a Professional Web Designer Is Important

March 23rd, 2011 No comments

Professional Web Design AtlantaThere are so many things that we trust to nonprofessionals in our daily lives. How many times have you attempted to give yourself your own haircut? What about yard work and landscaping? Perhaps you have attempted to prepare a huge meal for important visitors. Maybe you have even tried to buy or sell a house without retaining the help of a real estate agent. Of course, if you really try hard enough and welcome large amounts of stress, it is possible to do all of these things on your own and end up with a favorable result. You cannot deny that having the help of a professional probably would have made your hair or your yard look nicer. You probably could have saved yourself a lot of time, effort, and just plain old irritation by contracting with a professional to cater your meal or help you through a real estate transaction. In the end, are you really saving anything at all by trying to do it yourself?

The same kind of logic goes for a professional website. You could sit for hours and try to figure out code to get the results that you desire, but most people who try this end up settling for “okay.” Why would you put something sub-par out there for your clients and potential clients to see when your competition is presenting stellar work? What about the back end coding that draws new customers to your web site on a daily basis? Professional web designers know how to give you the website you need to bring in more business than you ever thought possible. Why go through the stress and irritation of designing your own, when a professional could do it in half the time with better results? It’s worth the extra money to get the expertise that a professional could bring you.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Professional Web Design, E-commerce Website Design, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

Share the Love:
  • Facebook
  • Twitter
  • LinkedIn
  • Google Bookmarks
  • Reddit
  • Digg
  • del.icio.us
  • StumbleUpon
  • Technorati
  • HelloTxt

Successful Email Marketing Campaign Strategies

March 22nd, 2011 No comments

Atlanta Email Marketing ServicesDeveloping an email marketing campaign is not an easy task. To engage your potential customers, you must be witty, intelligent, and straight to the point. It’s hard to use just a few words to inform while bringing a smile. If you can get your potential client or customer to click past the subject line, then you have won over half the battle. You would probably be amazed to know just how many emails go unread each day because the subject line inspired the reader to immediately delete the message.

When you get them to the meat of the message, try to keep that same wit going. After all, it got them to your email in the first place. With as few words as possible, inform your customer of your products and services without talking down to them or putting on a high pressure sales pitch. Keep the language clever but concise, or you risk losing them within the first few seconds that the email is open. Be sure to include any pertinent information, such as website address, discount codes, or phone numbers so that your customers will know where to find you.

Above all of these things, you must remember that there are now laws involved in email marketing campaigns. If your emails are not requested by the recipient, they very well could be marked as spam and dumped directly into a trash folder in their inbox. Take heed of those who unsubscribe to your marketing emails, too. If you continue to send even one after a consumer has unsubscribed, heavy fines could ensue. Keeping all of this in mind can be a little overwhelming, especially when you’re already wondering how to put together a great campaign to begin with. Don’t be afraid to seek out a professional marketer for help. You’ll be glad you did.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Atlanta Web Design, E-commerce Website Design, Mobile Web Design, Flash Design, Search Engine Optimization (SEO), Email Marketing Service, Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

Share the Love:
  • Facebook
  • Twitter
  • LinkedIn
  • Google Bookmarks
  • Reddit
  • Digg
  • del.icio.us
  • StumbleUpon
  • Technorati
  • HelloTxt