CASE STUDY -- Insurance

This insurance agency offers a comprehensive line of B2C and B2B insurance products along with numerous specialty offerings across the United States. They have been a client for almost 20 years, and this is only one example campaign.

Our client faced challenges in marketing their services due to the complex nature of insurance products and services. The often-confusing terminology and technical aspects of insurance made it difficult to effectively communicate value to potential customers. Additionally, the competitive landscape, with numerous insurance providers vying for market share, made it challenging to stand out and attract new clients. Moreover, the long sales cycle and the need to build trust and credibility further complicated marketing efforts.

To address these challenges, we implemented a targeted Google Ads campaign designed to attract high-quality leads. By leveraging Google’s advanced targeting capabilities, we were able to reach potential customers who were actively searching for insurance products and services. Our campaign focused on relevant keywords and ad copy that effectively communicated the value of our client’s offerings. Additionally, we utilized remarketing to target individuals who had previously visited their website, increasing the likelihood of conversion. This data-driven approach allowed us to optimize our campaign performance and generate a steady stream of qualified leads and an astonishing 1132% ROI in the first 5 months.