Email Marketing Top Mistakes to Avoid

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Email Marketing Mistakes to AvoidEmail marketing is still a top rated method for promoting your business. Yet, it can be problematic if you don’t avoid some of the top mistakes. Email continues to be a great method of marketing because of the low cost involved.

One of the first mistakes you may make is emailing to the wrong audience. Ensure that you are marketing to the right crowd. You’ll get better results and more interest when you send emails to those who are more likely to make a purchase. Marketing research is still a good idea, to help you determine your target audience.

Today, people like to be able to read and scan emails quickly. To keep your marketing fresh try to avoid using too much boring text. Instead, try to mix up text fonts and sizes and use bold to highlight important information. Make sure that the email is streamlined to include the most important information in the smallest amount of space possible.

Keeping your email marketing campaign fresh is important. Avoid old or outdated emails. People will be more interested in reading your mail if you make the email more in tune with today’s modern look and feel. Keep in mind what age group you’re marketing towards so you can stay focused on what will be the most engaging.

Avoid emailing to those who aren’t interested. With plenty of junk mail, people often have their mailboxes set to high spam settings. You’ll need to stay out of the junk basket in order to reach your audience. Collect emails using opt-in newsletters on your site so that you’re marketing to the most relevant group who are most likely to make a purchase.

Finally, one of the biggest mistakes people make when using email marketing is not reviewing the results. Your email marketing campaign is always changing and growing. Be sure to look at the numbers to determine how well your emails are doing. Then, don’t be afraid to quickly revamp your campaign based on the findings.

DoubleDome Web Technologies is an Atlanta web design company that provides a full range of Internet Marketing services including Professional Web Design, E-commerce Web Design, Mobile Web Design, Search Engine Optimization (SEO), Website Support, and Web Hosting. DoubleDome is a single point-of-contact for all Internet marketing services for corporate websites, Ad Agency Outsourcing, Business web design and retail e-commerce across the country. For more information about DoubleDome, please visit their website: www.doubledome.com.

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Chris co-founded DoubleDome Digital Marketing, merging his business degree and technical consulting experience with his fondness for all things Internet. Focused on sales & marketing, Chris has led DoubleDome to 20 straight years of profitability. He leads the marketing and sales groups.
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