Author Archive

Necessity of Site-Wide Tagging For Measuring Conversion Rate

A large part of digital marketing is measuring statistics to know how successful your efforts are. It’s essential to know your leads, sales, and reservations online are being accurately measured to ensure success in the long-term. Something worth mentioning is Intelligent Tracking Prevention, which can affect how conversion is rated in the Safari web browser. […]

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The Danger of Duplicate Content

Duplicate content is perhaps the least-understood SEO problem there is. Most webmasters don’t even know what exactly duplicate content is, let alone what its consequences are. In this blog, we are gong to take the time to explain what duplicate content is, what the dangers of having it on your site are, and the best […]

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Three Ways To Spruce Up Your Website And Get More Business

Your website is essential to have a successful e-commerce business because it is where all the action happens. You can’t avoid it. One of the most important things you need to do if you’re experiencing a slow point or slump in sales is to give your website a fresh upgrade. The changes can draw in […]

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Revamp Your Site With Purpose-Driven Design

A positive digital experience is an absolute must whether you’re the owner of a large or small business. There’s no question that your business must have an online location for customers to visit. A simple website can work as long as it is both aesthetically appealing and functional. Over time, web design has shifted from […]

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Beginner’s Guide To PPC Advertising

Pay-per-click (PPC) advertising is a leading digital marketing strategy that involves creating custom ads, choosing keywords to trigger ad impressions and paying when someone clicks those ads. Google AdWords, for instance, displays PPC ads on the search results for advertisers’ keywords. When someone searches for a keyword specified by the advertiser, they’ll see the advertiser’s […]

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Engagement Reigns Supreme Over SEO

A traditional SEO has specific goals in mind closely tied to numbers. The strategies examine the Google algorithm and how it changes as often as it does to optimize their client’s pages. Having goals geared in this direction means you don’t have a positive outlook going forward. When an SEO firm hires someone, their goal […]

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Surprise, Humans Like Talking To Other Humans Instead Of Machines

In a recent survey, researchers discovered that humans prefer talking to other humans instead of interactive voice systems or automated machines, especially when interacting with Ecommerce. The findings were reported by Clutch, a B2B rating firm. This makes it essential for businesses to think long and hard before sending their customer service operations to another […]

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Do Android or Apple users Spend More Money?

Apple’s flagship phones make it to the market frequently and this year’s excitement surrounds the iPhoneX. It exceeds the cost of any iPhone released prior to 2017 at a whopping $999. This begs the question of why someone would spend so much on a single phone when there are countless options available on the market […]

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PPC Management Is on the Rise

PPC (Pay Per Click) is a type of advertising that’s extremely popular and common in the digital marketing realm. It’s a form of advertising that can do a lot for website traffic. Advertisers that rely on this approach cover designated PPC rates any time people click on their advertisements. They do this whether or not […]

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What to Watch Out For When Choosing a SEO Firm

Using the services of a SEO company can help your business achieve its online marketing goals by making your website more visible in search results for keywords your customers are using. But in order to get the results you deserve at a fair cost, you need to be careful in choosing the SEO firm you […]

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