CASE STUDY -- Industrial Manufacturing Search Engine Optimization

This client is a B2B Engineering and Manufacturing company that designs and builds bulk handling systems for industrial clients across the U.S.

Traditional marketing methods, such as print advertisements and direct mail, are often costly, particularly when targeting niche markets. Demand in these markets can fluctuate significantly due to factors like economic conditions, global events, and political trends. Connecting with industrial procurement offices through traditional channels proved to be challenging, and measuring the direct impact of these efforts on revenue was equally difficult. Furthermore, conventional digital marketing strategies, which rely on high search volumes, are not effective for such specialized markets.

After managing their SEO and Google Ads in-house for several years, the client turned to us for a more strategic and results-driven approach. We kicked off with a deep-dive onboarding process to fully understand their business goals, competitive landscape, and target audience. From there, our team overhauled their website for better search engine visibility—improving site structure, speed, and content to maximize rankings. We crafted a data-driven SEO strategy that included in-depth keyword research, on-page optimizations, and compelling content designed to attract and convert their ideal customers. With ongoing optimization, continuous performance tracking, and detailed reporting, we ensure they stay ahead of the competition. Our proactive approach provides them with the insights and adjustments needed to achieve long-term digital marketing success.