CASE STUDY -- Landscaping Services Digital Marketing
562 New Visitors, 179 Leads, 983% ROI in 90 Days!
CTR: 12.11%
Averages typically range from 1% to 3%.
Conv. Rate: 31.85%
Average conversion rates can range from 2% to 5%.
Total Conv. 179
This includes phone call and inquiry form leads generated.
ROI: 983%
A 10X Return On Their Investment!
About Our Client
Specializes in high-end hardscape and landscape design, hardscape installation, drainage and water management, and tree removal services in Metro Atlanta.
The Problem
Our client faced challenges such as seasonality, limited local reach, difficulty conveying the visual appeal of their work, intense competition, difficulty measuring ROI, and changing landscaping trends. These factors made it difficult for them to build a consistent customer base, differentiate themselves, and effectively market their services.
Our Solution
To address our landscaping client’s challenges, we implemented a targeted Google Ads campaign focused on attracting high-value customers. Our precise targeting ensured that ads reached the most relevant audience, while detailed analytics provided valuable insights into campaign performance and ROI. The campaign’s flexibility allowed us to quickly adapt our strategy to seasonal fluctuations and emerging trends, making it a more efficient and cost-effective solution compared to traditional marketing methods. The campaign’s prominence in search results helped our client stand out among competitors and establish their business as a leader in the local landscaping industry.
Strategy and Setup
- Dedicated Account Manager
- Comprehensive On-boarding
- Client Website Optimization
- High Converting Landing Page Creation
Campaign Buildout
- Search Ads
- Re-targeting Ads
- Display Ads
- Video Ads
Ongoing Support & Optimization
- Daily Performance Monitoring
- Weekly Keyword, Ad, Budget Optimization
- Google Ads & Analytics Conversion Tracking
- A/B Testing of Ads & Landing Pages
Tracking & Reporting
- Real-Time Performance Reporting
- Weekly Snapshot w Video Reviews
- Monthly Detailed Reports
- Immediate Communication On Strategy Changes
Google Ads Search Certified
Google Ads Display Certified
Google Ads Video Certified
Google My Business Certified
Google Analytics Certified
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