CASE STUDY -- Eldercare Digital Marketing
2,640 New Visitors, 350 Leads, 610% ROI in 90 Days!
CTR: 8.73%
Averages typically range from 1% to 3%.
Conv. Rate: 13.24%
Average conversion rates can range from 2% to 5%.
Total Conv. 350
This includes phone call and inquiry form leads generated.
ROI: 610%
A 6X Return On Their Investment!
About Our Client
This eldercare facility has 3 locations with long-term care, short-term care, and rehabilitation services.
The Problem
While they were able to consistently maintain a full occupancy rate in their long-term care facilities, they required a constant influx of new patients to ensure that their short-term care and rehabilitation facilities operated at maximum capacity.
Our Solution
We conducted a thorough onboarding process to understand their business goals and target audience. Our team then optimized the website and created high-converting landing pages to capture leads effectively. We built tailored search, retargeting, and display campaigns, leveraging Google Ads’ powerful features to reach their ideal customers. Ongoing support and optimization ensured maximum ROI, with daily performance monitoring, weekly adjustments, and detailed reporting to keep them in the loop on how everything was going.
Strategy and Setup
- Dedicated Account Manager
- Comprehensive On-boarding
- Client Website Optimization
- High Converting Landing Page Creation
Campaign Buildout
- Search Ads
- Re-targeting Ads
- Display Ads
- Video Ads
Ongoing Support & Optimization
- Daily Performance Monitoring
- Weekly Keyword, Ad, Budget Optimization
- Google Ads & Analytics Conversion Tracking
- A/B Testing of Ads & Landing Pages
Tracking & Reporting
- Real-Time Performance Reporting
- Weekly Snapshot w Video Reviews
- Monthly Detailed Reports
- Immediate Communication On Strategy Changes
Google Ads Search Certified
Google Ads Display Certified
Google Ads Video Certified
Google My Business Certified
Google Analytics Certified
Learn How We Can Boost Your Leads In Next 30 Days.
Book a free strategy session today and discover how our lead generation services can help you land more clients and grow your business.