CASE STUDY -- Home Services Digital Marketing

Our client is an expert bathroom remodeler, who can transform your bathroom into a dream escape with high-quality solution. Whether it’s simple tub or tile replacement or a full bathroom remodel they are ready to help to take on the job.

After 2 years of running Google Ads on their own, Our client faced several key challenges generating leads. They struggled with effectively targeting the right audience, often wasting time and resources on individuals not interested in remodeling services. Fluctuations in demand due to seasonality led to inconsistent lead flow, making it difficult to maintain a steady pipeline. Building trust with potential customers was also a significant issue, as homeowners were hesitant to engage without established credibility. Additionally, they found it challenging to compete with larger firms that dominated the market, while their limited brand awareness further reduced their visibility. Measuring the quality of leads and efficiently managing a tight budget added to their difficulties, preventing them from scaling their business and maximizing returns on their marketing investments.

Our solution to their challenges was to implement a comprehensive Google Ads strategy tailored to their business needs. By using precise keyword targeting and geotargeting, we ensured their ads reached homeowners actively searching for bathroom remodeling services in their specific service areas. We addressed seasonality by using ad scheduling and flexible budgeting, allowing us to scale their campaigns during slower periods to maintain a consistent lead flow. To build trust, we incorporated ad extensions showcasing customer reviews and ratings, while also leveraging remarketing to stay top-of-mind with previous website visitors. Competitive bidding strategies and Local Service Ads allowed them to compete with larger firms, gaining prominent ad placements without needing a massive budget. Finally, through conversion tracking and GTM integration, we provided insights into lead quality, allowing us to optimize their campaigns and maximize their return on investment.